{"id":2752684,"url":"https://alion.io/job/wella-sr-manager-performance-marketing","title":"Sr Manager, Performance Marketing","company":{"id":712667,"name":"Wella","domain":"wella.com","url":"https://alion.io/company/wella-2","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-17T00:30:50Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-21T21:01:45Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Job Title: Sr. Manager, Performance Marketing\nLocation: Calabasas, CA (Hybrid - 3 Days Onsite); Temporary remote start may be considered for exceptional candidates who are willing to relocate to the Calabasas, CA area within six months of hire.\nScope: GHD / US\nReports into: Sr. Director of Ecommerce\nDirect reports: None\nWHO ARE WE?\nIconic brand ghd is a global leader in high-end professional hair styling tools. Loved by stylists, consumers, and press alike - and by the people who work for the brand - ghd merges science and innovation with luxury beauty and style.\nghd pioneers cutting-edge technologies and beautiful designs to create the most technically advanced hair tools in the world. A trusted and loved brand, ghd sells over 2 million stylers every year, with five iconic ghd products sold every minute. Award-winning ghd tools are used by more than 200,000 stylists globally and sold in 30+ countries across 45,000 premium salons.\nRenowned for game-changing innovation and superior performance, ghd is on a mission to transform the lives of women through the power of a good hair day.\nROLE OVERVIEW\nThe Senior Manager, Performance Marketing is a strategic, cross-channel role responsible for setting direction and driving performance outcomes across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems. The role focuses on performance strategy, agency leadership, measurement, customer journey optimization, media mix planning, and growth strategy, while media buying and day-to-day ad management are handled by external agencies. This position sets expectations and holds internal partners and agencies accountable to ensure that performance marketing investments are measurable, optimized, and driving profitable growth. This role carries significant ownership, decision authority, and accountability within the digital commerce organization.\nJOB ROLE AND RESPONSIBILITIES\nPerformance Marketing\nOwn and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On-Site & DSP and Criteo/Retailer.com), and emerging channels.\nLead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.\nHold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.\nDirect cross-channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.\nPartner with Finance and Analytics to inform forecasting, performance readouts, and post-campaign analysis, providing clear inputs and recommendations (without direct budget ownership).\nEvaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.\nGrowth Strategy & Agency Leadership\nAct as accountable agency sponsor to drive success in the relationship, set strategic priorities, hold agency and internal teams accountable, and represent the partnership’s work to senior local and global leadership.\nDefine and optimize end-to-end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.\nPartner cross-functionally to identify growth opportunities, remove friction in the customer journey, and improve marketing efficiency across channels.\nMeasurement & Insights\nGuide measurement strategy in partnership with Analytics, including MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and cross-channel performance analysis.\nTranslate performance, investment, and customer journey data into clear, decision-oriented insights and recommendations for senior stakeholders.\nDefine and drive the test-and-learn agenda across paid media, measurement, and customer journey initiatives, ensuring learnings are documented, shared, and operationalized.\nPartner with Finance and Analytics to develop data-driven investment recommendations, media allocation frameworks, and budget optimization strategies across channels.\nSKILLS & QUALIFICATIONS\nBachelor’s degree required; advanced degree a plus.\n5-10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.\nStrong experience working through agencies to execute ads or manage platforms.\nSolid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).\nExperience developing customer journey strategies, growth frameworks, and cross-channel performance plans that improve marketing effectiveness and business outcomes.\nFamiliarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and media effectiveness analysis.\nExperience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.\nHighly analytical, with the ability to turn data into actionable insights.\nStrong project management and organizational skills.\nEffective communicator with the ability to influence cross functional partners and agencies.\nCommercially minded and comfortable working in a fast paced, performance driven environment.\nExperience in beauty, fashion, or premium consumer brands is a plus.\nWe disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000 - $155,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).\nNOTICES\nAll qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.\nIf you need assistance and/or a reasonable accommodation due to a disability during the application process, please email . This email account will not respond to inquiries regarding the status of a candidate’s application.\n[For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.\nInformation regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.","description_format":"text","description_chars":6949,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Health insurance","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Commerce","Cosmetics & Makeup","Hair Care Products"],"lifecycle":[{"event":"open","at":"2026-10-17T00:30:50Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.854,"p_room":1,"age_days":6,"expected_fill_days":28,"reasons":["conf:32","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":155000,"is_top_pay":true},"html_url":"https://alion.io/job/wella-sr-manager-performance-marketing","json_url":"https://alion.io/job/wella-sr-manager-performance-marketing.json","meta":{"generated_at":"2026-10-23T15:37:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23440,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":712667},"rest":"https://alion.io/mcp/rest/get_company?id=712667"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwella-sr-manager-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwella-sr-manager-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwella-sr-manager-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wella-sr-manager-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwella-sr-manager-performance-marketing"}]}