{"id":2527281,"url":"https://alion.io/job/welldoc-growth-content-marketing-manager","title":"Growth Content Marketing Manager","company":{"id":2245738,"name":"Welldoc","domain":"welldoc.com","url":"https://alion.io/company/welldoc","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Columbia, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":85000,"max":125000,"currency":"USD","period":"year","gross":null,"usd_annual":125000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"HubSpot","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"SOC 2","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-08-20T00:00:00Z","employer_posted_date":"2026-08-20","last_verified_at":"2026-10-29T11:20:36Z","board_verified":true,"closed_at":null,"days_open":70,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":70},"description":"Company & Culture\nWelldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.\nAt Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.\nJob Purpose\nReporting to the Senior Director, Growth & Product Marketing, the Growth Content Marketing Manager will own and scale our end-to-end content engine across Corporate, B2B, and B2C audiences. This role bridges creative storytelling and data-driven growth marketing-responsible for building high-converting long-form assets (white papers, case studies, website copy) alongside short-form social and digital campaigns.\nThe ideal candidate combines strong editorial skills with an analytical mindset. You will not only distill complex clinical, AI, and healthcare technology data into compelling narratives, but you will also rigorously track, measure, and optimize your work to demonstrate tangible ROI, pipeline influence, and measurable health outcomes.\nYou’ll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc’s voice and thought leadership in the market, strengthen engagement, and position us as a thought leader in digital health.\nResponsibilities\nGrowth & Long-Form Content Production\nConceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy.\nDistill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers.\nManage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials.\nSocial Media & Campaign Execution\nBuild and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).\nDesign and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view.\nSupport corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership.\nPaid Media, Performance & ROI Measurement\nManage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS).\nTrack and evaluate the performance of all short- and long-form content initiativesusing marketing analytics platforms (HubSpot, Google Analytics, Salesforce).\n\nTranslate content performance data into actionable insights, establishing clear ROI metrics that link content engagement directly to pipeline growth and business outcomes.\nCross-Functional Collaboration & Innovation\nPartner closely with Product Marketing, Sales, Clinical, and Regulatory teams to ensure all content reflects Welldoc’s high standards of clinical rigor, FDA compliance, and technical innovation.\nUse AI-powered marketing tools to scale content creation, personalize messaging, and stay ahead of platform and search trends.\nAct as an internal subject matter expert on growth content and social media performance, presenting campaign analytics and strategic recommendations to executive leadership.\nRequired Skills & Experience\n3+ yearsof experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech.\nProven Track Record in Multi-Format Content:Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required).\nData-Driven & ROI-Focused:Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI.\nPaid Media Expertise:Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness.\nClinical & Technical Acumen:Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences.\nDesign & AI Tools:Proficiency with visual design tools (Adobe Creative Suite, Canva, Figma) and familiarity with AI-driven content and optimization tools.\nOther skills:Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.\nExperience navigating healthcare-specific compliance (i.e., clinical, regulatory) for digital content.\nKnowledge of SEO principles and how they connect to digital content strategy.\nFamiliarity with social listening and audience engagement platforms.\nA plus: Experience managing other aspects of marketing, including events and speaking engagements as needed.\n\nWelldoc operates in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments. Therefore, it is expected that all employees will have either prior experience working in those environments or will be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.\nRequired Education\nBachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background\nCompensation & Benefits\nWelldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts. While the anticipated salary range for this position is between $85,000-$125,000/year with the expectation that most candidates will fall around the midpoint of the range. Exceptional candidates may exceed the range if education and experience warrant.\nUpon receipt of a conditional offer of employment, you may be required to complete and clear a multi-panel drug screening process. This screening is in connection with requirements set by certain of the Company’s customers, with which you may be working in this role, and will at all times be administered all applicable laws.\nWelldoc is an equal opportunity employerand prohibits discrimination and harassment of any kind. We offer an inclusive workplace and will not tolerate discrimination against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status or parental status.","description_format":"text","description_chars":7573,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Hospitals & Health Systems"],"lifecycle":[{"event":"open","at":"2026-10-14T12:25:17Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 4","filings_12m":4,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":107500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.457,"p_room":0.28,"age_days":70,"expected_fill_days":30,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-29T05:49:05Z"},"pay":{"stated_usd_annual":125000,"is_top_pay":true},"html_url":"https://alion.io/job/welldoc-growth-content-marketing-manager","json_url":"https://alion.io/job/welldoc-growth-content-marketing-manager.json","meta":{"generated_at":"2026-10-29T13:50:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20807,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2245738},"rest":"https://alion.io/mcp/rest/get_company?id=2245738"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwelldoc-growth-content-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwelldoc-growth-content-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwelldoc-growth-content-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/welldoc-growth-content-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwelldoc-growth-content-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2527281}},{"tool":"search_jobs","arguments":{"company":"welldoc.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2527281},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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