{"id":4285850,"url":"https://alion.io/job/welocalize-marketing-acquisition-manager","title":"Marketing Acquisition Manager","company":{"id":1937083,"name":"Welocalize","domain":"welocalize.com","url":"https://alion.io/company/welocalize-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":44,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Barcelona, Spain"],"countries":["GB","ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false},{"name":"Service Desk","optional":false}],"status":"live","first_seen_at":"2026-11-13T21:49:13Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T21:49:13Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"If you have a Candidate Login already, but have forgotten your password please use the steps to reset your password. If you have forgotten your email login, please contact  subject Workday Candidate Login\nWhen creating your Workday account and entering personal information like name, address, please do not use ALL CAPS.\nThank you!\nNOTICE: For Privacy Policy please review here\nJob Responsibilities:\nThe Marketing Acquisition Manager is responsible for driving customer acquisition and business growth through the execution, optimization, and performance management of marketing programs across all Welo Global brands. The role partners with Marketing Directors, Sales, Account Management, and Revenue Operations to translate strategic objectives into measurable acquisition initiatives that generate pipeline, improve marketing performance, and contribute to revenue growth.Acting as the subject matter expert for marketing automation, lead management, and acquisition performance, this role leverages data, technology, and market insights to continuously improve marketing effectiveness and business outcomes.\nMAIN TASKS & RESPONSIBILITIES\nAcquisition & Campaign Management\nOwn the delivery, execution, optimization, and performance management of acquisition campaigns across all Welo Global brands.\nDevelop, execute, and optimize multi-channel marketing programs aligned with business and revenue objectives.\nCreate, test, and optimize campaign assets including emails, landing pages, forms, nurture programs, and audience journeys.\nSupport the planning and execution of acquisition initiatives in alignment with broader marketing strategies.\nCollaborate with Marketing Directors to translate strategic priorities into measurable marketing activities.\nMarketing Operations & Technology\nOwn the administration, optimization, and governance of Marketing Cloud Account Engagement (Pardot).\nManage marketing technologies including Salesforce, ZoomInfo, Outreach, Lead Forensics, and SurveyMonkey to maximize acquisition performance.\nMaintain data quality and database health to support effective marketing automation and lead management.\nDevelop and continuously improve lead processing, lead scoring, segmentation, and nurturing processes.\nProvide training and support to internal stakeholders on marketing platforms and best practices.\nPerformance, Analytics & Optimization\nOwn marketing performance reporting, dashboard management, and campaign analysis.\nDeliver actionable insights and recommendations to improve acquisition performance, conversion rates, marketing ROI, and business outcomes.\nEstablish and monitor acquisition KPIs, benchmarks, and reporting frameworks.\nIdentify opportunities for optimization across channels, campaigns, technologies, and processes.\nResearch market, customer, and competitor trends to inform marketing planning and performance improvement initiatives.\nCross-Functional Collaboration\nPartner with Sales, Account Management, Revenue Operations, and Marketing teams to improve lead quality, pipeline contribution, and customer growth opportunities.\nSupport website, SEO, and paid media initiatives to maximize acquisition effectiveness.\nContribute to annual, quarterly, and campaign planning activities.\nInfluence stakeholders through data-driven recommendations and marketing best practices.\nSupport continuous improvement initiatives that enhance marketing effectiveness and operational efficiency.\nAdditional Job Details:\nREQUIREMENTS\nEducation\nBachelor's degree in Marketing, Business, or related discipline, or equivalent professional experience.\nExperience\n5+ years of progressive B2B marketing experience with increasing responsibility in acquisition, campaign management, and marketing operations.\nMinimum 3 years of hands-on experience with marketing automation platforms, preferably Marketing Cloud Account Engagement (Pardot).\nProven experience managing end-to-end acquisition campaigns and delivering measurable business results.\nExperience working cross-functionally with Sales, Revenue Operations, and senior business stakeholders.\nMarketing Cloud Account Engagement (Pardot) Specialist Certification preferred.\nSkills & Knowledge\nMarketing Acquisition & Demand Generation\nMarketing Automation & Lead Management\nCampaign Planning & Optimization\nMarketing Analytics & Performance Reporting\nSEO & Paid Media\nSalesforce & Marketing Technology Platforms\nB2B Marketing\nData Analysis & Insight Generation\nStakeholder Management & Cross-Functional Influence\nProject & Process Management\nCommercial Awareness\nStrong written and verbal communication skills\nMEASURES OF SUCCESS\nAcquisition and lead generation performance.\nContribution to marketing pipeline and revenue objectives.\nCampaign ROI and conversion rates.\nMarketing automation effectiveness and database health.\nAccuracy and quality of marketing reporting and insights.\nContinuous improvement of marketing processes, tools, and performance.\nSuccessful execution of strategic marketing initiatives.","description_format":"text","description_chars":5025,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Translation Services","AI Training Data & 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