{"id":4321871,"url":"https://alion.io/job/weroad-manager-social-usa","title":"Manager, Social USA","company":{"id":695068,"name":"WeRoad","domain":"weroad.travel","url":"https://alion.io/company/weroad","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"C","score":62,"open_postings":11,"ghost_share":0.636,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Management","role_family":"Management","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Google Drive","optional":false}],"status":"live","first_seen_at":"2026-10-15T08:04:26Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-11-14T20:50:07Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"About the role\nLocation: US (remote)\nReports to: General Manager, US\nType: Full-time\nYou own how WeRoad shows up on social media in the US. You'll set the strategy, build the system behind it (style guide, templates, sourcing plan, calendar), then run it every day: scheduling, posting, community, and the honest read on what's working. This is a builder's role: no legacy playbook, a lot of content to orchestrate across HQ, creators, and the US team, and a weekly rhythm you set. You report directly to the General Manager US and work closely with the HQ Content team, who set global brand standards and supply part of the content you'll schedule.\nWhat you'll own\nStrategy & foundation\nSocial strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs.\n\nContent mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar.\n\nStyle guide: build the social style guide: logos, typefaces, colors, sizes.\n\nTemplate system: design formats for every content type: Stories, Reels, posts, carousels, intro and outro clips.\n\nAsset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it.\n\nBuilt to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook.\n\nContent sourcing & planning\nContent calendar: own it, end to end.\n\nSourcing plan: know where every piece of content comes from, and make sure it shows up on time.\n\nCreators & UGC: find and manage influencers; secure UGC and the rights to use it.\n\nVideo editors: direct editors with clear creative briefs.\n\nWeekly social rhythm: run the weekly meeting so every team is aligned and content is previewed before it goes live.\n\nExecution\nMaster schedule: oversee the master schedule in Metricool, including HQ-sourced posts.\n\nPublishing: schedule and post across channels.\n\nCommunity: respond and manage engagement day to day, in WeRoad's tone of voice.\n\nPerformance: track results and feed what you learn back into the strategy.\n\nWhat you'll be measured on\nUS audience growth and engagement rate on Instagram, then TikTok and Facebook.\n\nCalendar health: posting consistency, and content landing from the planned sources on schedule.\n\nTraffic and booking intent driven by social.\n\nCommunity responsiveness: quality engagement and qualitative sentiment analysis.\n\nWhat you bring\nYou've built a social program from scratch: style guide, templates, sourcing plan, calendar. Not just posted into someone else's.\n\nA strong eye and hands-on tools: Canva, CapCut or similar, and Metricool or another scheduling and analytics platform.\n\nCreator experience: you can find influencers, negotiate, and secure UGC rights.\n\nYou can brief a video editor and get back what you asked for.\n\nAn operator's brain: you run meetings, keep asset libraries clean, and make sure nothing falls through the cracks.\n\nA voice that fits ours: friendly, a little ironic, human.\n\nAnalytical honesty: you report what's working and what isn't, and change course.\n\nAuthorized to work in the US.\n\nWhat we offer\nCompensation: $80k\n\n401(k) with employer matching\n\nHealth & Dental insurance\n\n$1,400/year travel discount on WeRoad trips!\n\nReady to apply?\nAt WeRoad, cultural fit matters as much as skills. We assess both the what (what someone brings) and the how (how they work and live our values). The interview process will consist of:\nVideo application\n\nIntroductory call with Talent Acquisition Lead\n\nInterview with General Manager US\n\nTechnical Case\n\nMeeting with HQ Marketing & Culture Champions step\n\nAbout WeRoad\nWeRoad is a tech-enabled group-travel company built on one idea: the people you travel with matter more than the place. We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends. Founded in Italy, now ~€130M+ in revenue across Europe, we're launching nationwide in the United States.\nWe don't act like a tour operator, and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no \"book now\" shouting. Our voice is friendly, a little ironic, and human. We earn attention by being culturally relevant, not by chasing people with ads. If \"we attract, we don't chase\" resonates with you, keep reading.\nSounds exciting? Check out ourCulture Manifesto!\nWeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.\nApplicants must be authorized to work in the United States. 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