{"id":2611369,"url":"https://alion.io/job/wework-india-director-brand-and-creative","title":"Director, Brand and Creative","company":{"id":2907763,"name":"WeWork India","domain":"wework.co.in","url":"https://alion.io/company/wework-co-in","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":22000,"max_usd":47000,"period":"year","method":"role_seniority_country_cell","sample_n":8},"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-14T11:03:55Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-03T11:52:03Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"About us\nLaunched in 2017, WeWork India is one of India’s leading premium flexible workspace operators - GPTW certified (Nov 2024 - Nov 2025, Dec 2025 - Dec 2026). WeWork India has been the largest operator by total revenue for the past three fiscal years. Since its inception, WeWork India has expanded across 8 cities in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad, with 76 operational centres spanning 8.2 million square feet (as of December 2025). WeWork India has played a significant role in the growth of the flexible workspace sector and contributed to the evolution of its products and services, providing customized and curated solutions for various office space needs.\nFor more information, please visit our website\nAbout the role\nThe Brand Director is responsible for defining, building, and safeguarding the WeWork India and Rivet (Design and Build brand under WeWork India umbrella) across all markets, member touchpoints, and communication channels. This role owns brand strategy, identity, positioning, and voice, ensuring consistency and distinctiveness across a fast-growing flexible workspace portfolio. Reporting to the CMO, the Brand Director translates the company's business strategy into a compelling brand narrative that strengthens member acquisition, loyalty, and WeWork India's position as the leading flexible workspace provider in the country.\nRoles and responsibilities\nBrand Strategy & Positioning\nOwn and evolve WeWork India's brand strategy, architecture, and positioning in alignment with global brand guidelines and local market context.\n\nTranslate business and growth objectives into a clear, differentiated brand narrative for enterprise, SME, and individual member segments.\n\nConduct and act on brand health tracking, competitive benchmarking, and market/consumer research to guide brand decisions.\n\nDefine and evolve brand guidelines, tone of voice, and visual identity standards, ensuring alignment with WeWork's global brand while reflecting local market nuances.\n\nBrand Building & Campaigns\nLead end-to-end development and execution of brand campaigns across digital, print, out-of-home, experiential, and partnership channels.\n\nPartner with performance marketing, PR/communications, and growth teams to ensure brand campaigns support pipeline, occupancy, and revenue goals.\n\nChampion integrated marketing communications that build brand salience, consideration, and preference in target markets.\n\nOversee brand elements across physical locations (space design, signage, member collateral) in partnership with the Design and Community teams.\n\nCreative & Content Leadership\nSet the creative vision and quality bar for all brand-led content, campaigns, and creative assets, working closely with in-house creative teams and external agencies.\n\nGuide storytelling across member testimonials, thought leadership, sponsorships, and flagship brand moments/events.\n\nEnsure brand consistency across owned, earned, and paid channels, including website, social media, sales collateral, and community touchpoints.\n\nBuild Social media strategy for LinkedIn, Instagram and Youtube\n\nStakeholder & Agency Management\nManage relationships with creative, media, PR, and research agencies, ensuring high-quality output, cost efficiency, and timely delivery.\n\nCollaborate closely with Sales, Community, Product, Design, and Communications teams to embed brand thinking across the member journey.\n\nAct as a key brand advisor to the CMO and leadership team, presenting brand performance, insights, and recommendations.\n\nPartner with WeWork Global brand teams to ensure India market activity is aligned with and contributes to global brand strategy.\n\nTeam Leadership & Governance\nBuild, mentor, and lead a high-performing brand team, fostering a culture of creativity, rigor, and accountability.\n\nOwn the brand marketing budget, ensuring efficient allocation and measurable return on brand investment.\n\nEstablish brand governance processes and approval workflows to protect brand integrity across a distributed, multi-city organization.\n\nKey Performance Indicators\nBrand health metrics: awareness, consideration, favorability, and Net Promoter Score (NPS) among target audiences.\n\nShare of voice and share of market versus key competitors in the flexible workspace category.\n\nContribution of brand campaigns to lead generation, funnel velocity, and member retention.\n\nBrand consistency and compliance scores across markets, channels, and physical locations.\n\nMarketing ROI and efficient management of the brand and creative budget.\n\nSuccessful delivery of flagship brand campaigns, partnerships, and sponsorships within timeline and budget.\n\nExperience and qualifications\nMBA or Postgraduate degree in Marketing, Brand Management, or a related field from a recognized institute; Bachelor's degree in a relevant discipline required.\n\n12-16 years of progressive experience in brand management, marketing, or brand strategy roles, including at least 4-5 years in a senior/leadership capacity.\n\nPrior experience in hospitality , retail, or other high-touch consumer and B2B/ B2C brands is strongly preferred.\n\nDemonstrated experience building and scaling brands across multiple markets or geographies.\n\nTrack record of managing large creative and media agency relationships and multi-crore brand marketing budgets.\n\nExperience partnering with global or matrixed marketing organizations is an advantage.\n\nStrategic thinking: ability to connect brand strategy to business outcomes and translate it into actionable plans.\n\nCreative judgment: strong eye for design, storytelling, and content quality, with the ability to give clear, constructive creative direction.\n\nData and insight orientation: comfort using brand tracking, market research, and analytics to inform decisions.\n\nStakeholder management: ability to influence and align senior leaders, cross-functional teams, and external partners.\n\nPeople leadership: experience building and developing high-performing marketing/brand teams.\n\nCommunication: excellent written and verbal communication skills, with executive presence to represent the brand internally and externally.\n\nAgility: comfortable operating in a fast-paced, high-growth environment with evolving priorities.\n\nMaintain key relations with the Internal and external teams:\nInternal: Chief Marketing Officer, Sales & Growth leadership, Community teams, Design & Real Estate, Communications & PR, Global WeWork Brand team, Finance. External: Creative, media, and research agencies; PR partners; brand and event sponsors; media outlets.\n\nEqual Opportunity Employer\nWeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.\nWe expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.\nOur total rewards philosophy is aimed at providing competitive compensation, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.","description_format":"text","description_chars":7578,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Coworking & Shared Office","Commercial Real Estate"],"lifecycle":[{"event":"open","at":"2026-10-15T11:03:55Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.839,"p_room":0.9,"age_days":19,"expected_fill_days":30,"reasons":["conf:3","win:mid"],"computed_at":"2026-11-03T05:54:40Z"},"pay":null,"html_url":"https://alion.io/job/wework-india-director-brand-and-creative","json_url":"https://alion.io/job/wework-india-director-brand-and-creative.json","meta":{"generated_at":"2026-11-03T13:49:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19226,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2907763},"rest":"https://alion.io/mcp/rest/get_company?id=2907763"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwework-india-director-brand-and-creative"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwework-india-director-brand-and-creative"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwework-india-director-brand-and-creative"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wework-india-director-brand-and-creative\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwework-india-director-brand-and-creative"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2611369}},{"tool":"search_jobs","arguments":{"company":"wework.co.in","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2611369},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}