{"id":2119777,"url":"https://alion.io/job/wework-lead-integrated-marketing","title":"Lead, Integrated Marketing","company":{"id":4505,"name":"WeWork","domain":"wework.com","url":"https://alion.io/company/wework","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":66000,"max":88000,"currency":"USD","period":"year","gross":null,"usd_annual":88000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-28T00:00:00Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-14T14:29:51Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About Us\nAt WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement-we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.\nAbout the Opportunity\nWeWork is seeking a detail-oriented, execution-mindedIntegrated Marketing Lead to support the planning, management, and execution of our go-to-market and product marketing initiatives. Reporting to the Sr Manager, Integrated Marketing and working closely alongside the Integrated Marketing Sr Lead, you will serve as a key execution engine for segment specific initiatives, product launches, and market expansions-utilizing owned, earned, and paid channels to drive brand awareness, demand, and member retention. This role is ideal for a proactive project manager who excels at turning core product positioning into market-ready assets, keeping timelines on schedule, and managing the delivery of executive review materials.\nKey Responsibilities:\nCampaign Execution\nSupport the day-to-day executionof multi-channel go-to-market (GTM) campaigns for product launches and segment-specific initiatives.\n\nCoordinate asset creation across marketing teamsincluding Digital, PR, Events, Content, and Creative ensuring campaign elements are completed on schedule, and compiled into holistic campaign documentation.\n\nManage asset QA and approval routing, conducting quality assurance checks on links, landing pages, and creative specs while routing materials through legal reviews.\n\nAsset & Material Support\nOwn the creation and delivery of marketing materialsresulting from strategic alignments with Tech, Product, Sales, and Member Experience teams.\n\nApply established product positioning and messaging frameworksto draft baseline campaign copy, promotional collateral, and sales & community toolkits.\n\nProcess & Operations Coordination\nMaintain team status trackers, deliverables, and global marketing calendars, proactively identifying potential delays and keeping daily action items moving forward.\n\nAssist in post campaign performance recaps, gathering metrics from channel leads and assemble for leadership review.\n\nSupport team administrative workflows and process improvements, leveraging and piloting AI-driven tools to optimize task tracking, and schedule alignment for leadership visibility.\n\nOrganize campaign assets and documentationto maintain centralized, easy-to-access resource libraries for internal teams.\n\nAbout You\n2-4 years of marketing experiencewith a foundation in integrated marketing, campaign management, product marketing support, or demand generation.\n\nHigh attention to detailwith a strong interest in go-to-market strategy, product marketing, and multi-channel campaign execution.\n\nExceptional organizational and project management skills, with comfort managing multiple concurrent deliverables and keeping workstreams on schedule.\n\nProficiency in presentation toolswith a good eye for clean visual layouts, formatting, and deck structure.\n\nResourceful, detail-oriented team playerwho takes ownership of asset creation, drives tasks to completion, and collaborates smoothly with senior team members.\n\nStrong written and verbal communication skills, with an ability to keep stakeholders aligned, organized, and informed.\n\nTech-savvy mindset, eager to learn new project management software and test AI productivity tools.\n\nThis team is in-office out of our Union Square location, 4 days a week.\nCompensation & Benefits\nBase Pay: $66,000 to $88,000 annually\nIncentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.\nBenefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.\nLife at WeWork\nBeing a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you-because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.\nWeWork is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. 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