{"id":2210578,"url":"https://alion.io/job/when-engagement-marketing-manager","title":"Engagement Marketing Manager","company":{"id":2092846,"name":"When","domain":"forwhen.com","url":"https://alion.io/company/forwhen","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":79000,"max_usd":205000,"period":"year","method":"role_country_seniority_unknown","sample_n":9576},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-10-10T01:19:27Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-10-18T04:56:47Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"The Opportunity\nEvery year, tens of millions of Americans go through a coverage transition: a layoff, a resignation, a move into retirement, a 65th birthday while still working. It is one of the most consequential financial decisions a person makes, and it usually arrives as a twenty-page packet during the worst week of their professional life. Nobody owns it. COBRA makes the event compliant; it does not make it managed. That gap is expensive for employers and genuinely hard on people.\nWhen is the enterprise platform for guided health insurance decisions at every qualifying life event. Through When Choice, When Medicare, and When ICHRA, we combine an intelligent decision-support experience with licensed, non-commissioned agents so every person understands their real options and lands somewhere good. We have supported more than one million employees and managed over 204,000 qualifying events for Fortune 50 and Fortune 500 employers, reducing COBRA enrollment by up to 80% while improving the experience for the people leaving. Doing right by employees and taking cost out are usually opposing forces. Here they are the same action.\nThe role\nOur commercial results depend on one thing after the contract is signed: whether the eligible population actually engages. Every point of engagement lift moves member outcomes, client savings, and renewal economics at the same time.\nThis role owns that. You will build and run the marketing engine that reaches eligible employees and members at their moment of decision, gets them to engage, and moves them through to enrollment. You will own the funnel from eligibility file to enrolled member across email, SMS, direct mail, print, landing pages, and inbound call flows, for both When Choice and When Medicare.\nThis is a builder role with real measurement discipline attached. Engagement rate, contact rate, enrollment rate, and cost per enrollment are your numbers.\nWhat you'll own\nLifecycle and campaign execution\nDesign, build, and run multi-channel outreach programs (email, SMS, direct mail, print, digital) that reach eligible populations at the right moment in the qualifying event window\n\nOwn the When Medicare 64½ outreach journey end to end: proactive education sequences that reach employees before they have to ask\n\nOwn the When Choice separation journey: reaching departing employees during the election window with decision support, not a compliance notice\n\nBuild segmentation and cadence logic that reflects real timelines (election deadlines, Medicare enrollment windows, plan year dates)\n\nConversion and optimization\nOwn engagement and enrollment KPIs; report on them weekly with a clear read on what moved and why\n\nRun a continuous testing program on creative, subject lines, channel mix, send timing, and offer framing\n\nPartner with the licensed agent team to tighten the handoff from outreach to one-on-one guidance, and close the loop on where members drop\n\nImprove landing page and inbound flow conversion in partnership with design and product\n\nClient-facing engagement programs\nBuild the co-branded engagement playbook clients use to introduce When to their population, including HR-ready toolkits, manager talk tracks, and internal comms templates\n\nWork with Customer Success on launch communications for new clients and on engagement lift plans for underperforming accounts\n\nTailor programs to segment realities: large self-insured employers, Medicare-eligible active populations, and broker-sold ICHRA groups\n\nCompliance-aware creative\nWrite and manage copy that is clear, plain-language, and compliant. Medicare-facing material is subject to CMS marketing rules: we educate and enroll, we do not incentivize or coerce\n\nRoute Medicare and insurance-facing copy through compliance review as a standard step, not an exception\n\nMaintain accessibility and readability standards across every member-facing asset\n\nSystems and reporting\nOwn the marketing automation and campaign stack for member engagement; keep data flows between eligibility files, CRM, and outreach tooling clean and auditable\n\nBuild dashboards leadership can trust without asking a follow-up question\n\nWhat you bring\nRequired\n5+ years in lifecycle, growth, or engagement marketing with direct ownership of conversion metrics, not just program delivery\n\nDemonstrated experience running multi-channel campaigns at scale (six figures of contacts or more) with documented lift\n\nHands-on with marketing automation and CRM (HubSpot, Marketo, Braze, Iterable, or similar); comfortable building the campaign yourself rather than briefing it out\n\nStrong writer. You can produce plain-language copy about a confusing, high-stakes topic without making it sound like a legal notice\n\nAnalytical fluency: you can build the segmentation, read the funnel, design a valid test, and defend the result\n\nStrongly preferred\nHealthcare, health insurance, benefits, or regulated-industry marketing experience\n\nWorking familiarity with COBRA, ACA, Medicare, or ICHRA mechanics, or clear evidence you can learn a complex regulatory domain fast\n\nExperience marketing to a population reached through an employer or partner channel rather than direct-to-consumer paid acquisition\n\nExperience working alongside a licensed sales or agent team\n\nHow you work\nYou care about the person on the other end of the campaign. Most of them are having a bad month, and the outreach should feel like help\n\nYou are comfortable operating in a fast-moving environment where you define the process as you build it\n\nYou bring a point of view and hold it with data\n\nCompensation, Location, and Travel\nWe offer a competitive salary, we pay 100% of your health insurance, stock options and more. 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