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Salary
$123k – $222k per year (Estimated)
Location
In office (New York, Harrisburg, Minneapolis, Draper, Austin, Waltham, Wichita, Houston, Madison, Cary, Philadelphia, United States, Dallas)
Seniority
Senior · 7+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Founded in 1982 in Portland, Oregon, Wieden+Kennedy is one of the world's largest independent advertising agencies. The company is globally renowned for creating provocative, culturally impactful marketing campaigns for major international brands, most notably coining Nike's iconic "Just Do It" slogan. Operating offices across North America, Europe, and Asia, it provides full-service creative, strategy, media, and production services to shape consumer culture.

Senior Product Manager - Legal Practice Areas

Role Purpose

The Senior Product Manager is responsible forcustomer -and market -driven product leadership for one or more legal practice areas within the Legal Markets Group portfolio.

This role serves as adeep subject -matter expert and market interpreter, translating customer needs, legal developments, and competitive dynamics intoclear product and go -to -market direction. The Senior Product Manager partners closely withEditorial, with theLead Product Manager responsible for the content roadmap, and with theother Product Managers to ensure that customer insight, content strategy, and commercial execution are tightly aligned.

While primarily practice-area focused, the role may also contribute selectively toenterprise -wide initiatives where deep legal or market expertise is required.

Key Responsibilities

Customer & Market Insight (Primary Focus)

Customer and market understanding is acore accountability of this role.

  • Act as the primary source of customer and market insight for assigned legal practice area(s).

  • Engage directly and regularly with:

  • Customers and prospects

  • Sales and account management teams

  • External practitioners, advisors, and industry bodies

  • Analyze legal, regulatory, and market trends to:

  • Anticipate emerging customer needs

  • Identify implications for product direction and GTM

  • Surface risks and opportunities early

  • Synthesize insights intoclear recommendations that inform:

  • Product priorities and roadmap discussions

  • Go-to-market messaging and positioning

  • Portfolio and lifecycle reviews led by Product Management leadership

Practice Area Product Ownership

  • Own the product direction and execution for assigned legal practice area(s), from discovery through ongoing optimization.

  • Serve as theproduct authority on legal workflows, customer jobs -to -be -done, and use cases within the practice area.

  • Translate legal complexity intoclear product requirements and customer -oriented value narratives.

Go -to - Market Leadership (Practice -Area Level)

  • Leadpractice -area -specific GTM execution, including:

  • Use cases and workflow definition

  • Value proposition and positioning inputs

  • Product and feature readiness for launch

  • Partner with Product Marketing and Marketing teams to:

  • Review and validate marketing copy for legal accuracy and credibility

  • Ensure campaigns reflect real customer needs and legal workflows

  • Support Sales through:

  • Deal support on complex opportunities

  • Participation in customer briefings, webinars, and industry events

  • Competitive positioning guidance at the practice-area level

Collaboration with Editorial & Lead Product Management

  • Partner closely withEditorial leadership to:

  • Align product direction with content strategy and expertise

  • Ensure editorial strengths are translated into differentiated product value

  • Work in close coordination with theLead Product Manager responsible for the content roadmap to:

  • Feed customer and market insight into roadmap prioritization

  • Align practice-area needs with portfolio-level decisions

  • Support coherent execution across content, technology, and GTM

The Senior Product Managerdoes not own the contentroadmap, butis accountable for ensuring it iscustomer -and market -driven.

Commercial Performance & Optimization

  • Monitor practice-area performance indicators such as:

  • Adoption and usage

  • Retention and customer feedback

  • Revenue and pipeline signals (in partnership with Sales and Finance)

  • Identify opportunities to:

  • Improve positioning, packaging, and messaging

  • Enable cross-sell andupsellopportunities

  • Address underperforming offerings

  • Provideinsights and recommendationsinto pricing, packaging, and portfolio discussions (without owning pricing governance

Qualifications & Experience

  • JD or equivalent legal background strongly preferred; meaningful legalindustryexperience will also be considered.

  • 7+ years of experience in product management, legal publishing, legal research, or professional information services.

  • Strong ability to work credibly with attorneys, legal departments, and legal associations.

  • Demonstrated customer-facing and GTM experience.

  • Proven skill translating legal complexity intoproduct and customer value.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$102,600.00 - $179,250.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

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