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Salary
$116k – $208k per year (Estimated)
Location
In office (Coppell, Wichita, Kennesaw)
Seniority
Senior · 5+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Founded in 1982 in Portland, Oregon, Wieden+Kennedy is one of the world's largest independent advertising agencies. The company is globally renowned for creating provocative, culturally impactful marketing campaigns for major international brands, most notably coining Nike's iconic "Just Do It" slogan. Operating offices across North America, Europe, and Asia, it provides full-service creative, strategy, media, and production services to shape consumer culture.

Basic Function

Wolters Kluwer Tax & Accounting seeks a strategic, customer-focused Senior Product Manager to define and deliver outcomes across the tax product lifecycle. This role acts as a Product Definer and Tax Subject Matter Expert (SME), responsible for translating customer, practitioner, and market signals into clear problem definitions, product strategies, and measurable business outcomes.

This role combines deep tax domain expertise with modern product management practices to ensure products align with how tax professionals actually work. The Senior Product Manager owns a product domain, capability area, or customer journey and is accountable for defining practitioner-centric solutions, validating customer value, influencing product strategy, and driving commercial success.

The ideal candidate brings firsthand tax preparation, review, or firm workflow experience, strong product judgment, and the ability to leverage AI and agentic tools as force multipliers across the product development lifecycle. This individual must be able to distinguish between technology novelty and meaningful practitioner value, ensuring solutions are grounded in real-world tax workflows, customer expectations, and trusted outcomes.

Essential Duties and responsibilities

Strategic Direction & Product Definition

  • Synthesize customer feedback, practitioner insights, product usage data, competitive intelligence, market research, and business objectives into clear problem statements and product opportunities.
  • Define product vision, objectives, key results (OKRs), success metrics, and measurable customer and business outcomes.
  • Develop high-quality product requirements, user stories, acceptance criteria, and supporting documentation that are traceable to desired outcomes.
  • Evaluate opportunities using customer value, practitioner impact, business outcomes, strategic alignment, and effort-based prioritization frameworks.
  • Define and maintain a customer-centered product roadmap aligned to business goals and market needs.
  • Partner with leadership to identify and prioritize growth opportunities, customer segments, practitioner workflows, and high-value use cases.
  • Translate complex tax workflows and practitioner needs into clear, actionable product requirements.
  • Balance short-term delivery objectives with long-term strategic investments.

Go-to-Market & Commercial Execution

  • Partner with Product Marketing, Sales, Customer Success, and other stakeholders to support successful product launches and commercialization efforts.
  • Contribute to product positioning, messaging, pricing, packaging, and customer value articulation.
  • Provide practitioner-informed perspectives on customer pain points, workflow improvements, adoption barriers, and product differentiation.
  • Collaborate on market readiness activities, launch planning, customer communications, and adoption strategies.
  • Support alpha and beta programs, collecting and synthesizing customer feedback into product decisions.
  • Help develop sales enablement materials, demonstrations, training content, customer narratives, and workflow-based use cases.
  • Participate in customer engagements, advisory councils, and industry events where practitioner credibility and tax expertise are important.
  • Partner with customer-facing teams to identify adoption barriers, workflow gaps, and expansion opportunities.

Customer Discovery, Design & Testing

  • Lead customer discovery efforts, voice-of-customer research, practitioner interviews, surveys, workflow analysis, and design partner engagements.
  • Define and document practitioner workflows, including tax preparation, review, K-1 processing, exception handling, data validation, and return delivery processes.
  • Translate customer problems into user journeys, design principles, solution hypotheses, and acceptance criteria.
  • Partner with UX to develop and test prototypes, concepts, MVPs, and product enhancements.
  • Validate assumptions through structured experimentation, qualitative research, and quantitative analysis.
  • Identify workflow bottlenecks, review points, exception scenarios, and opportunities for automation and efficiency.
  • Continuously gather evidence to refine product direction and improve product-market fit.
  • Work directly with customers, prospects, and design partners to understand workflows, decision-making processes, and unmet needs.
  • Validate solutions against realistic practitioner scenarios, firm operating models, and customer expectations.

AI & Agentic Workflow Orchestration

  • Leverage AI and agentic tools to accelerate customer research, workflow analysis, competitive research, experimentation, and product discovery activities.
  • Apply AI capabilities to improve product experiences and customer outcomes where meaningful practitioner value exists.
  • Evaluate AI outputs against practitioner expectations, workflow requirements, and customer trust standards.
  • Help define success criteria for accuracy, completeness, explainability, workflow fit, consistency, and adoption readiness.
  • Identify scenarios requiring human review, escalation, exception handling, or workflow controls.
  • Utilize AI to support product planning, research synthesis, market analysis, and content generation activities.
  • Establish appropriate human-in-the-loop validation checkpoints for AI-generated outputs and recommendations.
  • Evaluate emerging AI technologies, trends, and opportunities that can create customer and business value.
  • Ensure responsible, transparent, and practical use of AI throughout the product development lifecycle.

Data-Driven Product Ownership

  • Define, monitor, and act upon product success metrics including adoption, retention, engagement, customer satisfaction, revenue, and growth indicators.
  • Analyze customer behavior, workflow completion patterns, product performance, and operational data to identify opportunities and inform roadmap decisions.
  • Translate insights into actionable product improvements, prioritization decisions, and commercialization strategies.
  • Measure product outcomes against established OKRs and communicate progress to stakeholders.
  • Establish clear success criteria for initiatives and ensure accountability for measurable outcomes.
  • Use practitioner and customer feedback to validate roadmap priorities and product investments.

Stakeholder & Delivery Leadership

  • Collaborate effectively across Product, Engineering, UX, Sales, Marketing, Customer Success, Support, Compliance, and leadership teams.
  • Manage and prioritize backlogs, epics, initiatives, and roadmap investments aligned to strategic goals.
  • Advocate for practitioner needs and customer outcomes throughout the product development lifecycle.
  • Identify risks, dependencies, workflow considerations, and constraints and proactively drive resolution.
  • Facilitate alignment on priorities, trade-offs, timelines, and customer outcomes.
  • Influence stakeholders through strong communication, customer insight, practitioner expertise, and data-driven decision making.
  • Ensure teams maintain focus on business value, workflow effectiveness, customer trust, and measurable impact.
  • Act as a trusted advisor on practitioner workflows, customer realities, and product-market alignment.

Other Duties

Performs other duties as assigned by supervisor.

Job Qualifications

Education:

Required

Bachelor's degree from an accredited university or equivalent experience required.

Preferred areas of study: Accounting, Tax, Business, Finance, Computer Science, or Related fields

Preferred:

CPA, Master's in Taxation, MBA, or related advanced degree preferred.

Experience:

  • 5+ years of product management or related experience.
  • 5+ years of tax preparation, tax review, public accounting, tax technology, or related practitioner experience.
  • Demonstrated success managing B2B SaaS, workflow, platform, tax technology, or enterprise software products.
  • Experience with tax preparation and review workflows, including experience with K-1s, pass-through entities, partnerships, and complex tax engagements.
  • Experience translating practitioner workflows and customer problems into product requirements and product direction.
  • Experience working directly with customers to identify problems, validate solutions, and improve outcomes.
  • Experience working in Agile product development environments.
  • Experience driving product launches, commercialization activities, and cross-functional execution.
  • Experience leveraging data and metrics to inform product decisions.

Other Knowledge, Skills, Abilities or Certifications:

  • Product Strategy: Ability to define product vision, prioritize investments, make trade-off decisions, and connect strategy to measurable outcomes.
  • Tax Workflow Expertise: Deep understanding of tax preparation, review, K-1 processing, pass-through taxation workflows, practitioner decision-making, data movement into returns, exception handling, and firm operating models.
  • Customer-Centric Discovery: Demonstrated expertise in customer research, practitioner workflow analysis, jobs-to-be-done analysis, journey mapping, and problem validation.
  • Commercialization & Growth: Experience supporting product commercialization activities, including positioning, pricing, packaging, launch readiness, adoption, and sales enablement.
  • AI Readiness: Strong understanding of AI and generative AI concepts with the ability to leverage AI as a force multiplier across discovery, workflow design, experimentation, planning, and execution activities.
  • SaaS Product Management: Experience managing cloud-based products with usage-based metrics, continuous delivery, and iterative product development practices.
  • Technical Fluency: Ability to understand technical concepts, APIs, integrations, platforms, and engineering trade-offs while translating business needs into product direction.
  • Data & Analytics: Ability to utilize quantitative and qualitative insights to drive decision-making, monitor outcomes, and improve product performance.
  • Communication & Influence: Exceptional verbal, written, presentation, and stakeholder management skills with the ability to influence without direct authority.
  • Execution Excellence: Strong organizational, prioritization, and execution skills with the ability to operate effectively in ambiguous and fast-paced environments.

Travel requirements

Up to 25%

Physical Demands

Normal office environment.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$85,600.00 - $149,400.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

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