Media Operations Analyst

Overview

Join our Network team within WildBrain today to become part of the story!

Our Network is an integrated offering across YouTube, FAST, AVOD and Media Solutions designed to help content owners and advertisers reach families wherever they are watching, in a trusted, kid-safe environment. One Network, Many Screens.

Across YouTube, FAST and AVOD, we manage and monetize over 1000 premium channels for owned and partner brands, supported by deep operational expertise and long-standing platform relationships.

With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing.

Purpose of the Role:

WildBrain is looking for a Media Operations Analyst to join our Media Solution team and help shape and support WildBrain’s digital, commercial and marketing strategies for both our owned Kids & Family franchises, and third-party clients.

Reporting to the Media Operations Manager, you will be responsible for developing and executing always-on and tentpole digital paid media campaigns as part of an integrated digital marketing approach.

Working closely with the Digital Marketing, Distribution, FAST/AVOD and YouTube Network teams, you will create and execute strategies to grow and engage adult, parent and child audiences online, promote licensed products, events and launches and drive content awareness and consumption.

Key Responsibilities:

• Execute paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
• Work with the Media Operations Manager to develop, implement and analyze bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
• Collaborate with internal teams, including sales, content, and product, to ensure the successful setup, execution and optimization of advertising campaigns across WildBrain’s YouTube Reserve network.
• Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve KPIs.
• Manage media budgets to maximise return and track spend and payments.
• Stay updated on industry trends, best practices, and emerging technologies in digital advertising, sharing insights with internal teams and contributing to thought leadership initiatives.
• Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to stakeholders.
• Collaborate with ad sales and partnerships teams to create media plans and define targeting strategies that answer briefs.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs.

What you will bring:

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, FAST Channels.
• Excellent communication and interpersonal skills, with the ability present strategies and ideas to a variety of audiences.
• Collaborative spirit, working seamlessly with internal teams and external partners.

• Working to tight deadlines and managing key stakeholder relationships - an organised and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.

• A passion for CTV, innovative digital brands and Children’s brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business.
• Educational background in Marketing, Communications, Advertising fields, or equivalent work experience preferred.
• Experience or knowledge of advertising to children an advantage.

What We Offer

Working at WildBrain is more than a job - it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management-bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching-connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.