{"id":4108494,"url":"https://alion.io/job/wiley-senior-manager-audience-engagement","title":"Senior Manager, Audience Engagement","company":{"id":1990,"name":"Wiley","domain":"wiley.com","url":"https://alion.io/company/wiley","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Oxford, United Kingdom","Bognor Regis, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":58400,"max":84333,"currency":"GBP","period":"year","gross":null,"usd_annual":112027},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-11-11T22:56:37Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-12T11:29:06Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.\nAbout the Role:\nThe Senior Manager, Audience Engagement (AIDA) develops the strategy for creating engaging social media and web content to grow and deepen Wiley's audience of decision-makers for ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics (AIDA) portfolio. This is a growth role: building the channels, programs, and content that turn audience into an engaged, owned community.\nThis role sets the audience growth agenda: which channels to build, what content formats earn attention from a technical audience, how to convert that attention into pipeline, and how to prove the ROI. They'll work closely with the wider AIDA marketing team to make sure audience engagement and growth work ladders up to AIDA's commercial goals, social media strategy and web strategies, and will have latitude to build new programs where they see an opportunity.\nKey Responsibilities & Duties:\nDelivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them. \nBuild and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers. \nTranslates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed.\nLead social and short-form video strategy for the Research Intelligence LinkedIn presence, using data to identify what formats and topics drive growth. \nDesign and own audience growth funnels from acquisition through to engaged subscriber/follower. Track audience growth, engagement, and funnel performance, and turn that analysis into recommendations and business cases for further investment. \nPartner with the wider AIDA marketing team to align audience-building work with campaign timing, product launches, and pipeline goals - feeding audience insight back into their planning. \nBuild and maintain landing pages and web copy for campaigns, product launches, and content offers, keeping the estate to brand, AEO and SEO. \nTrack page and funnel performance (conversion, traffic, engagement) and use the data to drive both page updates and broader audience strategy. \nRepresent audience performance and strategy to senior stakeholders, including making the case for resourcing and new initiatives. \nRequired Qualifications:\nProven track record building and growing an owned audience (email, social, or community) for a technical, scientific, or credentialed professional audience. \nExperience owning growth funnels end-to-end, with clear evidence of driving measurable audience or subscriber growth. \nStrong content instincts across formats - written, social, video - with the ability to translate complex or technical material into content that earns attention. \nExperience using audience and performance data to shape strategy, and communicating that analysis persuasively to senior leadership. \nComfort building new programs from scratch, including scoping partnerships (e.g., creator, agency, or contributor relationships). \nStrong cross-functional collaborator, able to align audience strategy with commercial and product marketing priorities. \nA good working knowledge of SEO principles and SEO-focused writing. This is not a technical SEO/AEO role, but you should be comfortable applying best practices and working with specialist teams. \nExperience in SaaS or technology-focused B2B environments. \nFirst-hand experience of working in or alongside corporate research environments and organizations, or marketing to corporate researchers and research leads, would be a plus. \nWe power infinite possibilities.\nFor more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere.\nWe're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.\nHere, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. \nWiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact  for assistance.\nWe are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.\nWe are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.\nWhen applying, please attach your resume/CV to be considered.\nSalary Range:\n58,400.00 GBP to 84,333.33 GBP\n\n#LI-JG2","description_format":"text","description_chars":6578,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms","Publishing"],"lifecycle":[{"event":"open","at":"2026-11-11T22:56:37Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":29,"reasons":["conf:5","velocity","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":{"stated_usd_annual":112027,"is_top_pay":false},"html_url":"https://alion.io/job/wiley-senior-manager-audience-engagement","json_url":"https://alion.io/job/wiley-senior-manager-audience-engagement.json","meta":{"generated_at":"2026-11-12T17:51:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37508,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1990},"rest":"https://alion.io/mcp/rest/get_company?id=1990"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwiley-senior-manager-audience-engagement"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwiley-senior-manager-audience-engagement"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwiley-senior-manager-audience-engagement"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wiley-senior-manager-audience-engagement\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwiley-senior-manager-audience-engagement"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4108494}},{"tool":"search_jobs","arguments":{"company":"wiley.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4108494},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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