{"id":3695133,"url":"https://alion.io/job/william-hill-crm-strategy-manager-reactivation-high-value","title":"CRM Strategy Manager - Reactivation & High Value","company":{"id":2135095,"name":"William Hill","domain":"williamhill.com","url":"https://alion.io/company/williamhill-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Avature","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":8,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Leeds, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-03T17:47:38Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-06T05:23:58Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Job description\nAre you passionate about transforming customer engagement through data, personalisation and innovation? Join a high-performing CRM team shaping the future of customer experiences across globally recognised betting and gaming brands including William Hill, 888 and Mr Green. Working across international markets, you'll play a key role in developing industry-leading CRM strategies that leverage AI, automation and advanced analytics to create meaningful customer interactions, maximise commercial performance and drive long-term customer value.\nWhat You'll Be Doing\n\nDevelop and optimise reactivation strategies and customer journeys that successfully re-engage inactive customers and encourage sustained activity. \nDesign CRM strategies for high-value customer segments, enhancing retention, engagement and lifetime value through personalised experiences. \nCreate and maintain measurement frameworks that evaluate incremental performance and support the scaling of successful initiatives across multiple business units. \nLead customer segmentation strategies using behavioural, transactional and value-based insights to improve targeting and customer relevance. \nDrive a structured test-and-learn culture across messaging, channels, timing, offers and audience selection to continually improve performance. \nPartner with Campaign Management teams to translate strategic direction into impactful CRM activity and customer journeys. \nShare best practices and innovative insights across regional teams, enabling successful strategies to be adopted consistently across global markets. \nIdentify opportunities to utilise AI, automation and next-best-action approaches to enhance customer engagement and optimise CRM effectiveness.\nWho we are looking for\n\nWe are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:\nProven experience developing CRM, customer lifecycle, communications or bonusing strategies, ideally within the gambling, gaming or a related customer-focused industry. \nAnalytical mindset with the ability to interpret complex data, uncover opportunities and translate insights into commercial outcomes. \nExperience with customer segmentation, personalisation, retention strategies and next-best-action methodologies. \nAbility to build relationships and influence stakeholders across brands, markets and functions within a global organisation.\n\nWhat we offer\nOur roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:\nFamily Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities. \nPerks and discounts: Discounts at a range of high-street retailers\nFinancial: Competitive salary, pension, and bonus schemes.\nHealth & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.\nHybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!\nHealthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).\nPension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.\nMore about evoke\n\nWe’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.\nAt evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.\nApply\nAt evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.\nSound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.\nApply today to kickstart your application with the evoke Family!","description_format":"text","description_chars":4774,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-11-03T17:47:38Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker, Senior or Specialist Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker; Global Business Mobility: Senior or Specialist Worker","cap_exempt":false,"checked_at":"2026-11-06T06:20:25+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":88,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.88,"p_room":1,"age_days":2,"expected_fill_days":8,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/william-hill-crm-strategy-manager-reactivation-high-value","json_url":"https://alion.io/job/william-hill-crm-strategy-manager-reactivation-high-value.json","meta":{"generated_at":"2026-11-06T07:07:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12579,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2135095},"rest":"https://alion.io/mcp/rest/get_company?id=2135095"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwilliam-hill-crm-strategy-manager-reactivation-high-value"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwilliam-hill-crm-strategy-manager-reactivation-high-value"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwilliam-hill-crm-strategy-manager-reactivation-high-value"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/william-hill-crm-strategy-manager-reactivation-high-value\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwilliam-hill-crm-strategy-manager-reactivation-high-value"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3695133}},{"tool":"search_jobs","arguments":{"company":"williamhill.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3695133},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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