{"id":3679386,"url":"https://alion.io/job/willware-technologies-sfmc-architect","title":"SFMC Architect","company":{"id":3800624,"name":"Willware Technologies","domain":"willwaretech.com","url":"https://alion.io/company/willware-technologies","size_band":null,"is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"staff","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":false},{"name":"Rest API","optional":false},{"name":"SOAP","optional":false},{"name":"SQL","optional":false},{"name":"Agile","optional":true},{"name":"Apex","optional":true},{"name":"Salesforce Data Cloud","optional":true}],"status":"live","first_seen_at":"2026-11-03T11:39:58Z","employer_posted_date":null,"last_verified_at":"2026-11-03T11:39:58Z","board_verified":false,"closed_at":null,"days_open":3,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":3},"description":"Role : SFMC Architect (Salesforce Marketing Cloud Architect).\n\nExperience : 10+ Years.\n\nWork Mode : Onsite.\n\nLocation : Pan India.\n\nJob Summary :\n\nWe are looking for an experienced Salesforce Marketing Cloud (SFMC) Architect to design, develop, and implement scalable marketing automation solutions.\n\nThe ideal candidate should have strong expertise in Salesforce Marketing Cloud, customer journey orchestration, data management, campaign automation, and integration with Salesforce CRM and other enterprise systems.\n\nThe candidate will be responsible for defining technical architecture, providing technical leadership, ensuring platform scalability, and delivering secure and efficient marketing solutions aligned with business requirements.\n\nKey Responsibilities :\n\n- Design and implement end-to-end Salesforce Marketing Cloud architecture and solutions.\n\n- Lead the development and implementation of marketing automation campaigns and customer journeys.\n\n- Configure and manage SFMC components, including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio, as applicable.\n\n- Design customer segmentation, data extensions, subscriber management, and audience targeting strategies.\n\n- Develop and optimize SQL queries, AMPscript, SSJS (Server-Side JavaScript), and personalization solutions.\n\n- Integrate Salesforce Marketing Cloud with Salesforce Sales Cloud, Service Cloud, and external applications using APIs and integration tools.\n\n- Define data architecture, data flows, security standards, and integration strategies.\n\n- Ensure data quality, platform performance, scalability, and compliance with privacy requirements.\n\n- Provide technical leadership, solution design guidance, code reviews, and mentoring to development teams.\n\n- Collaborate with business stakeholders, functional teams, and project managers to translate business requirements into technical solutions.\n\n- Troubleshoot complex technical issues and continuously improve campaign performance and platform efficiency.\n\nRequired Skills :\n\n- 10+ years of overall IT experience, with strong relevant experience in Salesforce Marketing Cloud architecture and implementation.\n\n- Strong hands-on experience with Salesforce Marketing Cloud.\n\n- Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.\n\n- Strong knowledge of AMPscript, SQL, and SSJS.\n\n- Experience designing customer journeys, campaign automation, segmentation, and personalization.\n\n- Experience integrating SFMC with Salesforce CRM and external systems using REST/SOAP APIs.\n\n- Knowledge of data modeling, subscriber management, consent management, and marketing data architecture.\n\n- Understanding of Salesforce security, data governance, deliverability, and platform best practices.\n\n- Experience in solution architecture, technical design, and leading development teams.\n\n- Strong communication, stakeholder management, and problem-solving skills.\n\nPreferred Skills :\n\n- Salesforce Marketing Cloud certifications, particularly Marketing Cloud Consultant or Marketing Cloud Developer.\n\n- Experience with Marketing Cloud Connect and enterprise-level CRM integrations.\n\n- Knowledge of Salesforce Data Cloud and advanced customer data activation.\n\n- Experience with large-scale marketing campaigns and complex customer journey implementations.\n\n- Familiarity with Agile delivery methodologies and enterprise architecture 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