{"id":2548997,"url":"https://alion.io/job/window-nation-director-digital-performance-marketing","title":"Director, Digital Performance Marketing","company":{"id":8002,"name":"Window Nation","domain":"windownation.com","url":"https://alion.io/company/window-nation","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":76,"open_postings":12,"ghost_share":0.083,"stale_share":0.667,"repost_share":0.167,"time_to_fill_p50_days":33,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Fulton, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"YouTube","optional":false},{"name":"GA4","optional":true},{"name":"LinkedIn Ads","optional":true},{"name":"Meta Ads","optional":true},{"name":"Microsoft Excel","optional":true},{"name":"Power BI","optional":true},{"name":"TikTok Ads","optional":true}],"status":"live","first_seen_at":"2026-10-09T19:25:38Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-23T11:24:22Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Turn paid media performance into business growth\nLead Window Nation's paid digital marketing strategy and turn advertising investment into qualified leads and revenue growth. As the Director, Digital Performance Marketing, you'll bring deep paid search expertise to Google Ads, Microsoft Advertising (Bing Ads), and Google Local Services Ads, while overseeing paid social, display, and video campaigns.\nYou'll own a seven-figure monthly media budget, coach two specialists, and guide agency and vendor partners across multiple local markets. Your primary measures will be lead volume, cost per lead (CPL), and budget pacing, with a clear view of how leads become qualified opportunities, in-home appointments, and sales. This role suits a leader who stays close to the accounts, delegates effectively, and enjoys building better ways of working.\nLocation: This role is primarily based at Window Nation’s headquarters in Fulton, Maryland, with limited remote flexibility. Candidates must be able to work onsite in Fulton.\nWhat you will do\nLead paid search strategy across Google Ads, Bing Ads, and Google Local Services Ads. Guide Meta campaigns and identify growth opportunities in TikTok and YouTube, balancing channel investment with market-level demand.\nManage budget allocation, monthly forecasting, pacing, and bidding strategies across channels and markets. Use performance data to decide where to invest and when to shift spend.\nStay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis. Lead A/B testing across ads and landing pages to improve conversion rates and return on ad spend (ROAS).\nCoach and develop a paid search and paid social specialists. Delegate daily execution while maintaining the platform expertise to troubleshoot, upskill the team, and address performance gaps.\nPartner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the journey from paid click to qualified lead, appointment, and sale. Build consistent processes as the team evolves.\nWork with a dedicated marketing technology lead on campaign tagging, UTMs, conversion tracking, and CRM attribution in Microsoft Dynamics. Understand and validate data flows while technical partners support system setup and integrations. Present plans and results to executives.\nEvaluate opportunities across YouTube, Demand Gen, Amazon Prime video advertising, connected TV (CTV), Nextdoor, Thumbtack, Angi, and emerging platforms. Keep campaigns aligned with privacy requirements and advertising guidelines.\nMinimum Qualifications\nBachelor's degree in marketing, business, or a related field\nMinimum of 7 years of hands-on experience in managing paid media campaigns across search, social, display, and video platforms\nMinimum of 3 years of experience in a leadership or management role, including direct reports and/or agency management\nProven experience managing paid media budgets of $1M+ monthly across multiple channels\nPreferred Qualifications:\nRecent hands-on account management, strong paid search expertise in Google Ads, Bing Ads, and Google Local Services Ads, and working knowledge of Meta Ads Manager or Meta Business Suite.\nExperience managing campaigns across multiple markets and improving lead quality in appointment-based or offline sales models. Home services, education, multi-location healthcare, and multi-site services are relevant backgrounds; agency and in-house experience are welcome.\nStrong understanding of attribution modeling, conversion tracking, marketing analytics, and multi-touch attribution platforms; experience with Google Analytics 4 (GA4) and advanced analytics tools.\nExpertise in A/B testing, conversion rate optimization (CRO), keyword research, audience targeting, creative optimization, and bid management.\nExperience with paid social platforms such as LinkedIn Ads and TikTok Ads, and paid video platforms such as YouTube, Amazon Prime, CTV, and streaming services.\nAdvanced Microsoft Excel, Power BI, and data visualization skills, with the ability to turn complex data into practical decisions.\nExperience coaching specialists, communicating with executives, and working across teams. Initiative, attention to detail, and comfort creating structure as priorities evolve; Google Ads and/or Meta Blueprint certifications.","description_format":"text","description_chars":4335,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Construction","Kitchens, Bathrooms & Home Improvement"],"lifecycle":[{"event":"open","at":"2026-10-14T17:28:49Z"}],"visa":[],"liveness":{"score":53,"band":"ok","label":"Likely open","p_open":1,"p_active":0.586,"p_room":0.9,"age_days":13,"expected_fill_days":33,"reasons":["conf:3","stale_co","win:mid"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":false},"html_url":"https://alion.io/job/window-nation-director-digital-performance-marketing","json_url":"https://alion.io/job/window-nation-director-digital-performance-marketing.json","meta":{"generated_at":"2026-10-23T14:58:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22558,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8002},"rest":"https://alion.io/mcp/rest/get_company?id=8002"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwindow-nation-director-digital-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwindow-nation-director-digital-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwindow-nation-director-digital-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/window-nation-director-digital-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwindow-nation-director-digital-performance-marketing"}]}