{"id":3538406,"url":"https://alion.io/job/wingstop-field-marketing-manager-americas","title":"Field Marketing Manager – Americas","company":{"id":1757782,"name":"Wingstop","domain":"wingstop.com","url":"https://alion.io/company/wingstop-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":70,"open_postings":209,"ghost_share":0.502,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":57,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":130000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-10-30T12:47:46Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-01T14:46:33Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"WHO WE ARE\nWe’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.\nAbove all else - our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.\nWHAT WE’LL NEED\nThe Field Marketing Manager - Americas reports directly to the Director, Regional Marketing - Americas and will be responsible for strategic leadership, planning, creative development and flawless execution of marketing activities across the AMRS markets.\nThe individual will oversee and support all marketing and advertising activity for assigned Franchisees (“Brand Partners”), serving as the go-to marketing resource in each market. They will provide ongoing counsel to Brand Partners and affiliated agencies, with a focus on building sales, brand awareness and market share.\nThis is a high-ownership role for someone who brings creative instinct, commercial rigor and real field energy, turning regional strategy into big, bold and locally magnetic market impact. The ideal candidate will thrive in a fast-paced international environment, collaborate confidently with cross-functional teams and franchise partners, and build traffic, brand heat and restaurant growth with pace, confidence and ambition.\nPartner with the Director, Regional Marketing - Americas to deliver regional strategy and annual calendars that grow sales, transactions, brand awareness and restaurant growth.\n\nBe the on-the-ground marketing force for Americas: immerse in local markets, support Brand Partners and ensure campaigns, promotions and brand standards land brilliantly in and around the restaurants. This requires a deep understanding of local markets and trade zones to provide best-in-class marketing counsel.\n\nCoordinate the development and execution of integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels - working with agency, creative, media to ensure timely delivery of marketing initiatives.\n\nSupport the planning and execution of Limited Time Offers (LTOs), menu innovation launches, and seasonal campaigns.\n\nBuild collaborative relationships with franchise partners, providing marketing guidance, reviewing local plans and sharing best practices as a trusted resource.\nMonitor campaign performance and marketing effectiveness through analysis of sales, guest insights, media performance, and ROI.\n\nGather consumer, competitive and industry insight, using Power BI and commercial data to strengthen weekly sales reporting and diagnose performance.\n\nMonitor local country insight including competitor marketing activities, price moves, new trends within food, restaurant, retail, digital, Gen Z trends and economic macro factors.\n\nPartner with cross-functional teams including Operations, Supply Chain, Development, Finance, and Brand to successfully execute marketing initiatives.\n\nAssist with new restaurant openings by coordinating local marketing plans and launch activities.\n\nSupport regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering.\n\nManage marketing budgets for assigned projects while ensuring efficient use of resources.\n\nContribute to regional brand projects, creative development, pricing analysis, and marketing research as needed.\n\nShare best practice from the domestic business and assess application within Americas.\n\nIdentify opportunities to improve processes, marketing effectiveness, and franchise support.\n\nWHAT YOU’LL NEED\n4-6 years of marketing experience, preferably within QSR, retail, hospitality, or consumer brands.\n\nExperience supporting multi-unit, franchise and/or international businesses.\n\nFluent in English and Spanish, written and spoken. Portuguese or French is a plus.\n\nA bachelor's degree in Marketing, Business, Communications, or a related field.\n\nStrong project management skills with the ability to manage multiple priorities simultaneously.\n\nA proactive, entrepreneurial mindset and willingness to take ownership.\n\nThe ability to adapt quickly within a fast-paced, high-growth environment.\n\nStrong analytical and problem-solving skills.\n\nExperience interpreting marketing performance metrics and consumer insights.\n\nExcellent communication and presentation skills.\n\nStrong organizational skills and attention to detail.\n\nThe ability to influence stakeholders across cultures and functions.\n\nPosition requires at least 50% travel.\nWHO YOU ARE \nNo job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.\nYou care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems-you bring solutions, ideas, and perspectives that move the team forward.\nYou take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.\nYou lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.\nYou push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.\nBENEFITS\nFLAVOR PERKS:\nUnlimited paid time off for exempt employees\n\nOne paid volunteer day of your choice\n\nCompetitive bonus structure for eligible roles\n\nTeam member stock purchase plan\n\nHealth savings or flexible spending account options\n\n401k - (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)\n\nComprehensive medical, dental, and vision benefits\n\nBasic life and AD&D insurance provided\n\nPet insurance\n\nEducation Assistance\n\nWellness reimbursement program\n\nPaid maternity and paternity leave\n\nFUN IS THE BEST FLAVOR:\nLunch provided every Tuesday and Thursday in office\n\nDiscount on Wingstop gift cards\n\nOnsite game room\n\nWingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, 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