{"id":1191870,"url":"https://alion.io/job/winona-creator-manager","title":"Creator Manager","company":{"id":696374,"name":"Winona","domain":"bywinona.com","url":"https://alion.io/company/bywinona","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":170000,"period":"year","method":"role_country_seniority_unknown","sample_n":535},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-24T13:55:38Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-27T23:17:26Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Winona:\nWinona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.\nAbout the Role:\nWe’re looking for a Creator Manager to join our team and help us build and grow Winona’s creator network. In this role, you’ll own our creator supply across paid advertising, organic social, and TikTok Shop affiliates. You’ll source and build relationships with creators through TikTok, creator agencies, marketplaces, inbound applications, and direct outreach, while managing the process from onboarding through content delivery.\nTikTok Shop experience is essential. You should already understand how TikTok Shop and its creator/affiliate ecosystem work and be comfortable recruiting, onboarding, and managing affiliate creators.\nYou’ll also manage a small team of Virtual Asssistants who support creator outreach, affiliate management, and day-to-day operations. This is a hands-on role for someone who enjoys building things, improving processes, and growing a creator program from the ground up.\nKey Responsibilities:\nBuild & Grow the Creator Network\nSource and recruit creators through TikTok, agencies, marketplaces, inbound applications, and direct outreach.\n\nBuild a strong and diverse creator pipeline to support our paid and organic content needs.\n\nIdentify new creator segments and opportunities as the network grows.\n\nBuild long-term relationships with creators and maintain a positive creator experience.\n\nManage Creator Relationships & Content\nOwn the creator relationship from first contact through onboarding, briefing, deliverables, revisions, and payment.\n\nNegotiate creator terms, including deliverables, usage rights, and exclusivity.\n\nMake sure usage rights are secured before content is published or used in paid placements.\n\nKeep the creator pipeline organized and ensure content is delivered on time and to the expected standard.\n\nGrow TikTok Shop Affiliates\nRecruit, onboard, and manage TikTok Shop affiliate creators.\n\nHelp grow TikTok Shop as a key acquisition and sales channel.\n\nWork with the Performance Marketing Manager and VA team on affiliate priorities and day-to-day management.\n\nLead the VA Team\nManage and develop a small team of Virtual Assistants supporting creator outreach and operations.\n\nSet clear standards and expectations for outreach, affiliate management, and social commerce execution.\n\nReview work regularly and make sure creator operations stay organized and on track.\n\nManage the Content Pipeline\nMake sure creator content reaches the right teams for paid advertising, whitelisting, partnership ads, and organic social.\n\nMaintain an organized and searchable content library with usage rights clearly documented.\n\nWork closely with Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal.\n\nTrack & Report\nMonitor active creators, content volume, cost per asset, creator performance, and affiliate results.\n\nUse performance insights to identify gaps and opportunities within the creator network.\n\nQualifications:\nProven experience sourcing and managing creators at volume, with a network and track record you can speak to.\n\nHands-on TikTok Shop experience, especially recruiting and managing affiliate creators.\n\nStrong understanding of the TikTok creator ecosystem and what makes creators want to work with a brand.\n\nExperience working with creator agencies and marketplaces, with good judgment around when to use each versus direct outreach.\n\nExperience negotiating creator terms, including usage rights, exclusivity, and deliverables.\n\nExperience managing a VA or remote operations team.\n\nStrong organizational skills and the ability to manage a high-volume creator pipeline.\n\nStrong written communication skills, especially when managing creator relationships remotely.\n\nA growth mindset and the ability to build a creator network and program from a small base.\n\nReliable, proactive, and comfortable taking ownership and following through.\n\nNice to Have:\nHands-on experience selling through TikTok Shop and Amazon, including listings, merchandising, and promotions.\n\nExperience building a creator program from the ground up.\n\nA strategic understanding of creator growth and how to scale a network without sacrificing content quality.\n\nExperience in healthcare, telehealth, supplements, or wellness.\n\nFamiliarity with menopause, perimenopause, or women's midlife health.\n\nExperience with creator marketplaces or affiliate management platforms.\n\nComfortable using spreadsheets, project management tools, communication platforms, and other tools needed to manage creator operations.\n\nWhy This Role?\nThis is an opportunity to build and shape Winona’s creator program from the ground up. You’ll have a direct impact on the quality and scale of our creator network, TikTok Shop affiliate channel, and the content we use across our marketing channels.\nIf you’re someone who enjoys building relationships, moving quickly, improving processes, and turning a small creator network into a strong and scalable program, we’d love to hear from you.\nWhat’s in it for you?\nAs a full-time independent contractor, you’ll enjoy:\nRemote-first, work wherever you choose\n\nUnlimited paid time off\n\nPaid non-working holidays per country of residence\n\nReferral bonuses\n\nFinancial support for online courses\n\nFun and casual work environment\n\nEmployee engagement activities and virtual gatherings\n\nWe are a diverse, global team!\n\n Equal Employment Opportunity\nWinona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.","description_format":"text","description_chars":6360,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Telemedicine & Virtual Care","Women’s Health & Maternity"],"lifecycle":[{"event":"open","at":"2026-09-24T17:02:25Z"}],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":0.945,"age_days":2,"expected_fill_days":7,"reasons":["conf:0","win:mid"],"computed_at":"2026-09-27T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/winona-creator-manager","json_url":"https://alion.io/job/winona-creator-manager.json","meta":{"generated_at":"2026-09-28T01:46:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":898,"day_limit":5000,"remaining_today":4102,"minute_limit":60,"resets_at":"2026-09-29T00:00:00Z"}}}