{"id":3105912,"url":"https://alion.io/job/wise-regional-crm-manager","title":"Regional CRM Manager","company":{"id":3856,"name":"Wise","domain":"wise.com","url":"https://alion.io/company/wise","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":46,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":21,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":45000,"max":65000,"currency":"GBP","period":"year","gross":null,"usd_annual":86958},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-22T16:05:06Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-24T07:50:57Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Wise is a global technology company, building the best way to move and manage the world’s money.\nMin fees. Max ease. Full speed.\nWhether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.\nAs part of our team, you will be helping us create an entirely new network for the world's money.\nFor everyone, everywhere.\nMore about our mission and what we offer.\n The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long-term customer relationships through best-in-class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner. We place the customer at the heart of everything we do so they look forward to our communications because they’ll either be entertained, learn something new or find out about a useful product, service or promotion.\nThe team is structured into a Global team centered around our four main customer actions-Send, Hold, Receive, Spend & Grow, and a Regional team split by our key markets in the UK, Europe, North America, Latin America & APAC. So you’ll join a team of CRM specialists identifying regional opportunities to drive product adoption and improve retention, ensuring our lifecycle and adhoc comms are relevant and drive real impact in the UK and Europe.\nThe Role\nWe're seeking a versatile CRM Manager in London to help us drive our global B2C lifecycle communications strategy and implementation for the UK & Europe markets. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross-functional teams, and make a tangible impact on our customers' experience.\nDevelop and manage our UK & Europe CRM strategy, including customer lifecycle management, segmentation and engagement initiatives\nUtilise data and insights to segment customers effectively and tailor communications for maximum relevance and impact\nCollaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages)\nManage internal stakeholder communication and collaboration across various departments\nDesign and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation\nAnalyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey\nEnsure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.\nImplement the localisation process for Wise’s international campaigns\nOversee email calendar management, deliverability, and monthly reporting.\n Mid-level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement.Proven track record of successful cross-channel lifecycle communications.\nExperience in end-to-end planning, development, and execution of large-scale engaging campaigns.\nCustomer-first attitude with a deep understanding of segmentation and customer needs.\nComfortable communicating and collaborating with stakeholders at all levels and from different departments. \nSelf-starter with a passion for taking ownership of projects and driving impact.\nTechnically savvy with a creative eye for design and messaging.\nStrong analytical skills and a passion for leveraging data to drive performance.\nComfortable creating and running complex and impact-driven A/B testing plans. \nIdeally proficient in using Braze or similar ESPs\n For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.\nWe're proud to have a truly international team, and we celebrate our differences.\nInclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.\nIf you want to find out more about what it's like to work at Wise visit Wise.Jobs.\nKeep up to date with life at Wise by following us on LinkedIn and Instagram.","description_format":"text","description_chars":4360,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Money Transfer & Remittances","Currency Exchange & FX Payments"],"lifecycle":[{"event":"open","at":"2026-10-22T19:11:36Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":21,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":86958,"is_top_pay":false},"html_url":"https://alion.io/job/wise-regional-crm-manager","json_url":"https://alion.io/job/wise-regional-crm-manager.json","meta":{"generated_at":"2026-10-24T11:11:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15852,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3856},"rest":"https://alion.io/mcp/rest/get_company?id=3856"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwise-regional-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwise-regional-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwise-regional-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wise-regional-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwise-regional-crm-manager"}]}