{"id":292638,"url":"https://alion.io/job/wise-senior-crm-manager-advocacy","title":"Senior CRM Manager - Advocacy","company":{"id":3856,"name":"Wise","domain":"wise.com","url":"https://alion.io/company/wise","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":81,"open_postings":40,"ghost_share":0,"stale_share":0.975,"repost_share":0,"time_to_fill_p50_days":21,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":62000,"max":88000,"currency":"GBP","period":"year","gross":null,"usd_annual":116116},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":true},{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true},{"name":"Looker","optional":true},{"name":"Shopify","optional":true},{"name":"SQL","optional":true}],"status":"closed","first_seen_at":"2026-08-25T10:16:48Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-10-09T15:33:20Z","board_verified":false,"closed_at":"2026-10-09T15:33:20Z","days_open":45,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":45},"description":"Wise is a global technology company, building the best way to move and manage the world’s money.\nMin fees. Max ease. Full speed.\nWhether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.\nAs part of our team, you will be helping us create an entirely new network for the world's money.\nFor everyone, everywhere.\nMore about our mission and what we offer.\n We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account.\nWe’re building money without borders for people and businesses and we need your help to make our Global customer comms best-in-class.\nSo we’re looking for a Senior CRM Manager to join our CRM team and independently lead, own, and drive CRM strategy and implementation across Invite and Pricing, with a focus on driving commercial growth through referrals and price leadership.\nThe Senior CRM Manager will own how we bring Wise’s price advantage to life through CRM - helping customers understand the value they get from Wise and using that value as a railway to advocacy and referrals.\nAlongside this, you’ll own and evolve our Invite CRM strategy, identifying the right customer moments, propositions and incentives to encourage more customers to recommend Wise.\nUltimately, your role is to connect price leadership and referrals: demonstrating Wise’s value in ways that help more customers choose Wise, use Wise and recommend Wise to others.\nThe role will be based in London and will deliver best-in-class customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team.\nCRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.\nWe’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).\nThis role requires someone who can not only participate in these wider conversations but also proactively drive their area to achieve significant impact.\nYour Mission:\nAs an individual contributor, you will excel in both strategic planning and some hands-on execution across our Invite and Pricing plans through CRM channels.\n\nDevelop and independently manage our Invite CRM strategy, including customer lifecycle management, segmentation, incentives and engagement initiatives.\n\nOwn the CRM strategy for Pricing, ensuring customers understand the value they receive from choosing Wise.\n\nUse price leadership as a railway to referrals, connecting customers’ experience of Wise’s value with advocacy: helping customers recognise the value they receive and giving them compelling reasons and moments to recommend Wise to others.\n\nManage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, etc.) effectively influencing and aligning diverse teams.\n\nUtilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.\n\nDesign and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.\n\nAnalyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey always with an eye on measurable impact.\n\nManage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.\n\nResponsible for email calendar management, deliverability and monthly reporting.\n\nImplement the localisation process for Wise’s international campaigns\n\nMaintain and implement a clear A/B testing plan.\n\nSenior level experience in a CRM role (5+ years), with strong focus on segmentation, lifecycle management and stakeholder engagement.\n\nComfortable working with different departments and senior stakeholders, including C-level executives. You can build relationships and alignment, but are also confident in challenging assumptions and pushing back constructively when necessary to ensure the best outcome for our customers and the business.\n\nA true self-starter and impact-driven individual: you thrive on taking full ownership of projects with limited oversight and are adept at driving initiatives independently, without relying on others for execution. You embrace autonomy over rigid structure and are not afraid to take full responsibility for your work and its outcomes.\n\nStrong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.\n\nEnd-to-end planning, development and execution of large-scale engaging lifecycle campaigns.\n\nCustomer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.\n\nExcellent verbal and written communication skills and strive to have a customer-first mindset.\n\nTechnically-savvy with a creative eye. You are comfortable with technical matters, including the hands-on creation of emails and canvases within CRM platforms, and you also care deeply about how your comms look and the message they send to your customers.\n\nQuick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.\n\nDesirable:\nExperience in a product-driven environment\n\nCompetency in coding HTML, CSS or Shopify Liquid.\n\nExperience using SQL and other analytical tools (Looker, GA, MixPanel etc.)\n\nExperience using Braze or similar cross-channel marketing platforms.\n\nExperience working in an international organisation.\n\n For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.\nWe're proud to have a truly international team, and we celebrate our differences.\nInclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.\nIf you want to find out more about what it's like to work at Wise visit Wise.Jobs.\nKeep up to date with life at Wise by following us on LinkedIn and Instagram.","description_format":"text","description_chars":6734,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Money Transfer & Remittances","Currency Exchange & FX Payments"],"lifecycle":[{"event":"open","at":"2026-09-05T14:29:11Z"},{"event":"close","at":"2026-10-09T15:33:20Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":116116,"is_top_pay":false},"html_url":"https://alion.io/job/wise-senior-crm-manager-advocacy","json_url":"https://alion.io/job/wise-senior-crm-manager-advocacy.json","meta":{"generated_at":"2026-11-05T04:25:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5563,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3856},"rest":"https://alion.io/mcp/rest/get_company?id=3856"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwise-senior-crm-manager-advocacy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwise-senior-crm-manager-advocacy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwise-senior-crm-manager-advocacy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wise-senior-crm-manager-advocacy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwise-senior-crm-manager-advocacy"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":292638}},{"tool":"search_jobs","arguments":{"company":"wise.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":292638},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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