{"id":1247296,"url":"https://alion.io/job/wishlink-content-strategist","title":"Content Strategist","company":{"id":2783580,"name":"Wishlink","domain":"wishlink.com","url":"https://alion.io/company/wishlink-com","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":19000,"max_usd":43000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":396},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-09-11T07:16:15Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-09-26T01:30:53Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Senior Content Manager / Content StrategistAbout SeleqtSeleqt by Wishlink is a creator-led fashion eCommerce platform. Seleqt brings your instagram fashion discovery into one place: trend curations handpicked and styled by creators, so people can shop with confidence. We're early, moving fast, and building the brand from the ground up.\nThe RoleWe're looking for a Senior Content Manager / Content Strategist to own Seleqt's content engine end to end - strategy, calendar, brand voice, and execution across social,paid, influencer, and product surfaces. You'll test and turn our positioning into content that builds reach, resonance, and demand.\nYou'll be the person with the eagle-eye view of every piece of brand content that goes out.\nThis is a hands-on senior role: you'll set the strategy AND make it happen, working closely with the brand manager, the community manager, merchandising, the paid-collab/influencer team, design, and performance marketing.\nWhat You'll OwnContent strategy & calendar: own the end-to-end content plan across brand, social, trend, and sales buckets phased, briefed, and shipped on time.\nBrand voice & messaging: define and guard how Seleqt sounds; run message-testing across channels to find what actually resonates with our consumer.\n Execution across channels: social (organic), influencer/creator content, product copy, and from brief to live.\nCreator content direction: brief and steer outsourced creator content with the paid-collab team; ensure it's on-brand, on-time, and usable for performance.\nCross-functional delivery: work with design on assets, with performance on ad creative that converts, and with community on voice and engagement.\n Performance content ownership: track reach, resonance (saves/shares/engagement), and content-driven PDP visits; report and iterate weekly.\n Content Metrics: Monthly content analysis including both tof channel metrics ( primary ) and product level user journeys from those channesl / content. \nWhat You'll Be Measured OnStandardising brand voice and content strategy\nContent planning & calendar adherence - plan and ship volume on time.\nMessage resonance - winning message × channel identified and scaled.\nCreative quality - first-pass approval rate, brand consistency, and creator-content usability in paid.\nContent driving acquisition - Content-driven website visits & engagement quality.\nContent marketing x Creative SOPs - work closely with creative to automate the content engine \nWhat We're Looking For4 - 5 years in content, brand, or social - ideally in D2C, fashion, or ecommerce \nA strategist with operator mindset - you can build, present the channel wise content plan and take it to execution with relevant team\nStrong grip on the Fashion & creator/influencer ecosystem and how creator content drives both brand and performance.\nFluency in the language our audience actually speaks - Gen-Z / Hinglish, authentic not manufactured; sharp instinct for fashion & trends.\nData-comfortable - you read reach, engagement, and funnel metrics and let them shape content.\nOwnership mindset - you run things end to end, hit deadlines, and raise the bar on quality without hand-holding.\nBonus: you have scaled content strategy grounds up \nWhy JoinBuild a fashion marketplace from the ground up - your content shapes how India discovers and shops fashion trends.\nHigh ownership, high velocity - a lean, senior-heavy team where your work ships and matters.\n Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.\nTo apply: share your portfolio and a few pieces of content you're proud of - especially anything you took from idea to live.","description_format":"text","description_chars":3679,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Sales & Marketing","Document Management"],"lifecycle":[{"event":"open","at":"2026-09-25T17:58:32Z"}],"liveness":{"score":43,"band":"fade","label":"Fading","p_open":1,"p_active":0.481,"p_room":0.9,"age_days":14,"expected_fill_days":33,"reasons":["conf:4","win:mid"],"computed_at":"2026-09-26T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/wishlink-content-strategist","json_url":"https://alion.io/job/wishlink-content-strategist.json","meta":{"generated_at":"2026-09-26T08:21:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"assistant","counted_by":"address","units_charged":1,"used_today":812,"day_limit":2000,"remaining_today":1188,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}