{"id":820305,"url":"https://alion.io/job/withcoverage-experiential-marketing-lead","title":"Field Marketing Lead","company":{"id":686250,"name":"WithCoverage","domain":"withcoverage.com","url":"https://alion.io/company/withcoverage","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":22,"ghost_share":0,"stale_share":0.273,"repost_share":0,"time_to_fill_p50_days":106,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":170000,"currency":"USD","period":"year","gross":null,"usd_annual":170000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false}],"status":"live","first_seen_at":"2026-08-05T18:51:04Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-13T01:16:46Z","board_verified":true,"closed_at":null,"days_open":68,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":67},"description":"About WithCoverage:\nWithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy. \nWe partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.\nInstead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.\nWithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners. \nOur ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.\nWhy Join Us\nGrow Faster - We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career.\nWork That Matters - We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers.\nRedefine an Industry - Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI.\nFinancial Rewards - We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.\nLocation: In-office, NYC HQ. This role works daily across Marketing, Sales, Revenue Ops, and client-facing executives, so we've built it to be in-person.\nAbout The Role\nWe're looking for an exceptional field marketer to build a high-impact field marketing engine at WithCoverage.\nYou'll turn our priority markets, verticals, and accounts into focused programs that create executive relationships and pipeline. The canvas includes intimate dinners and roundtables, conferences, partner programs, regional campaigns, customer moments, and new formats we haven't thought of yet.\nYou'll own the full program-from market and account strategy through concept, audience development, execution, sales follow-up, and measurement.\nYou might come from field marketing, integrated marketing, demand generation, growth, partnerships, or another commercial marketing discipline. What matters is that you're an unusually strong marketer who can turn a blank page into programs that sales teams value, executives want to attend, and prospects remember.\nWhat You'll Do\nBuild the field marketing engine from zero. Translate priority regions, verticals, and accounts into programs that create demand and generate pipeline.\nDevelop market plans. Partner with Sales and RevOps on target accounts, audience segments, campaign plays, goals, and measurement.\nCreate programs people want to join. Own dinners, roundtables, conferences, partner activations, customer moments, and other high-touch experiences.\nGet the right people in the room. Drive audience acquisition across sales, partner, customer, and owned channels.\nTurn engagement into pipeline. Build tight sales follow-up, account progression, attribution, and conversion systems.\nTest and scale. Stay hands-on, learn quickly from performance, and turn the strongest plays into a repeatable field marketing motion.\nWho You Are\nExceptionally smart, driven, resourceful, and commercially minded.\nStrong strategic instincts across markets, accounts, audiences, and messaging.\nA zero-to-one builder who can move from market insight to a polished program quickly.\nMotivated by pipeline, account progression, and measurable revenue impact.\nA strong communicator with the executive presence to work with senior leaders, customers, partners, and speakers.\nHigh ownership, high velocity, and comfortable operating without a large team or established playbook.\nAnalytical and operational enough to measure performance, learn quickly, and improve the model.\nFor candidates based in the United States, the expected OTE pay range for this position at the start of employment is $140,000 - $170,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full-time employees also includes equity participation and comprehensive benefits. If you’re excited about the role but your compensation expectations are outside this range, we’d still love to hear from you; final offers reflect experience, scope, and leveling.\nWhat We Offer:\nCompetitive compensation that includes equity\nComprehensive benefit plans for medical, dental, vision, life, and disability\nPre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)\nHuman Interest: 401(k) provider\nTime Off: Flexible time off, sick leave, family and medical leave, and major national holidays\nA curated in-office employee experience, designed to foster community, team connections, and innovation\nCollaborative, transparent, and fun culture","description_format":"text","description_chars":5544,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible time off"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Insurance Brokers & Agencies","InsurTech"],"lifecycle":[{"event":"open","at":"2026-09-12T12:41:26Z"}],"visa":[],"liveness":{"score":62,"band":"ok","label":"Likely open","p_open":1,"p_active":0.86,"p_room":0.72,"age_days":67,"expected_fill_days":106,"reasons":["conf:1","velocity","win:mid","crowd:"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":170000,"is_top_pay":false},"html_url":"https://alion.io/job/withcoverage-experiential-marketing-lead","json_url":"https://alion.io/job/withcoverage-experiential-marketing-lead.json","meta":{"generated_at":"2026-10-13T02:07:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3147,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686250},"rest":"https://alion.io/mcp/rest/get_company?id=686250"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwithcoverage-experiential-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwithcoverage-experiential-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwithcoverage-experiential-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/withcoverage-experiential-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwithcoverage-experiential-marketing-lead"}]}