Digital Marketer

We are looking for an ambitious, hands-on Digital Marketer with 2–3 years of experience to help manage our digital acquisition and content footprint. In this role, you will be execution-focused—building and optimizing paid ad campaigns across Meta and Google, creating engaging short-form social media content, tracking channel budgets, and ensuring our leads convert into real business growth.

If you love creating eye-catching ad content, diving into GA4 to see what’s working, and tweaking ad copy to lower cost-per-lead, this is the right growth opportunity for you.

Requirements

• Build, launch, and monitor daily paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Performance Max, Display).
• Write punchy ad copy and test continuous variations of creatives, copy, and audience targeting to lower CPA and boost CTR.
• Manage day-to-day audience targeting, retargeting setups, and basic campaign optimizations.

• Plan, shoot, and edit original organic and paid content for key channels (Reels, TikToks, graphics, text posts).
• Maintain a structured content calendar, stay ahead of social trends and audio formats, and interact with our online community.
• Repurpose long-form brand content into short, shareable social assets.

• Monitor daily campaign budgets across Meta and Google to ensure ad spend stays strictly on target.
• Set up and maintain basic conversion tracking (GA4, Meta Pixel, standard events).
• Track daily and weekly performance metrics (CTR, CPL, CPA, ROAS) and update performance tracking sheets/dashboards.

• Help design and build optimized landing pages and lead forms (using tools like Unbounce, WordPress, or similar).
• Monitor the flow of leads from ad clicks into the CRM/sales queue to ensure leads aren't dropping off.
• Assist in writing and launching automated follow-up email/SMS sequences to nurture incoming leads.

Skills

Digital Marketing, Digital Advertising, Digital Content, Content Strategy, Content Development, Content Creation, Content Marketing, Advertising Campaigns, Online Marketing, Online Advertising