{"id":1243407,"url":"https://alion.io/job/wma-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":3521066,"name":"Wealth Mastery Academy","domain":"wma.my","url":"https://alion.io/company/wma-my","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kuala Lumpur, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":5000,"max":8000,"currency":"MYR","period":"month","gross":true,"usd_annual":23580},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-22T11:03:50Z","employer_posted_date":null,"last_verified_at":"2026-09-22T11:03:50Z","board_verified":false,"closed_at":null,"days_open":33,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":33},"description":"We are seeking a results-driven, hands-on Digital Marketing Manager to drive our paid customer acquisition, content strategy, and conversion optimization. In this role, you will be directly responsible for planning, executing, and scaling end-to-end paid ad campaigns across Meta and Google, creating engaging social media content, managing performance budgets, and optimizing conversion funnels. \n\nIf you thrive on turning data into actionable growth strategies, crafting high-converting social content, and taking full accountability for CAC and ROAS, we’d love to speak with you.\nRequirements\n1. Paid Acquisition (Meta & Google Ads)\n\nMeta Ads: Build, launch, test, and scale paid social campaigns across Facebook and Instagram (Advantage+ campaigns, custom audiences, retargeting).\n\nGoogle Ads: Plan and execute paid search (SEM), Performance Max (PMax), Display, and YouTube ad campaigns to drive high-intent traffic.\n\nConduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to maximize CTR and lower CAC.\n\n2. Social Media & Content Creation\n\nOwn the brand’s social media strategy across key channels (Instagram, TikTok, LinkedIn, Facebook, YouTube). \n\nCreate, shoot, edit, and publish engaging visual and video content (Reels, TikToks, graphics, ad copy) that resonates with target audiences. \n\nPlan and maintain a content calendar while keeping up with organic social trends, audio trends, and best practices. \n\n3. Budget Management & ROI Optimization\n\nPlan, allocate, and manage the monthly and quarterly digital marketing budgets across all paid channels. \n\nMonitor ad spend daily to ensure budget efficiency, mitigate ad fatigue, and maximize Return on Ad Spend (ROAS). \n\nReallocate budget dynamically based on channel performance, seasonality, and campaign performance metrics.\n\n4. Lead Conversion & Funnel Optimization\n\nBuild and refine end-to-end conversion funnels to turn ad clicks and site visitors into qualified leads and sales.\n\nPartner with sales/CRM teams to improve lead handling, lead scoring, and automated email/SMS follow-up sequences. \n\nRun Conversion Rate Optimization (CRO) initiatives on landing pages and web forms to remove friction and improve opt-in rates. \n\n5. Tracking, Analytics & Reporting\n\nSet up, maintain, and troubleshoot conversion tracking (Google Tag Manager, GA4, Meta Pixel, Conversions API) to ensure accurate cross-channel attribution. \n\nAnalyze daily, weekly, and monthly performance KPIs including CPA, CPL, CTR, ROAS, LTV, and conversion rates. \n\nTranslate raw campaign data into clear executive dashboards and performance reports with actionable optimization recommendations. \n\nSkills\nDigital Marketing, Digital Advertising, Content Creation, Content Marketing, Social Media Content, Video Production","description_format":"text","description_chars":2788,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-25T17:02:31Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":0.6,"p_active":0.523,"p_room":0.55,"age_days":32,"expected_fill_days":27,"reasons":["seen:32","win:tail"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":23580,"is_top_pay":false},"html_url":"https://alion.io/job/wma-digital-marketing-manager","json_url":"https://alion.io/job/wma-digital-marketing-manager.json","meta":{"generated_at":"2026-10-26T03:46:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5128,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3521066},"rest":"https://alion.io/mcp/rest/get_company?id=3521066"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwma-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwma-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwma-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wma-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwma-digital-marketing-manager"}]}