{"id":1360413,"url":"https://alion.io/job/wolverine-worldwide-ecommerce-director-wolverine","title":"eCommerce Director, Wolverine","company":{"id":1774080,"name":"Wolverine Worldwide","domain":"wolverineworldwide.com","url":"https://alion.io/company/wolverineworldwide","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":96,"ghost_share":0,"stale_share":0.51,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Rockford, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":131000,"max_usd":263000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2493},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-06-10T00:00:00Z","employer_posted_date":"2026-06-10","last_verified_at":"2026-10-19T11:20:35Z","board_verified":true,"closed_at":null,"days_open":132,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":131},"description":"The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.As the eCommerce Director, you will drive all aspects of Wolverine's eCommerce business including business development, financial planning, content strategy and development, merchandising assortment strategy, website design, consumer experience strategy and optimization, and eCommerce analytics.\nPrimary Duties:\nDrive eCommerce revenue growth, maximize marketing investments and deliver to financial results. Set and gain alignment with brand team and eCommerce leadership on long-term strategy to hit growth targets.\n\nOwn all eCommerce KPIs relating to traffic generation, channel management, onsite conversion and after-sale metrics. Present weekly results and action to executive leadership.\n\nCollaborate with brand marketing leader to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.). Ensure brand and product stories are regionally relevant. Influence for global impact.\n\nLeads and owns the development of eCommerce overall digital marketing strategy to enhance our presence on-line, connect relevant brand and product stories, build a community, and drive commercial opportunities.\n\nDevelop and manage drive-to-site programs including online advertising, paid search, organic search, brand building (national advertising and PR coordination) and affiliate marketing.\n\nDevelops and drives real-time metrics to wisely engage commercial levers including advertising spend, promotions, marketing/social campaigns and other key decisions that affect brand eCommerce performance.\n\nDirects the marketing agency strategy and agency relationship to optimize paid media programs. Leads relationships with external agency partners.\n\nLead the commercial eCommerce team by integrating brand and digital expertise to deliver a cohesive 52-week product and storytelling calendar across site, email, social, and direct mail channels. Establish and manage cross-functional timelines-continuously reprioritizing across merchandising, content, design, buying, and planning-while driving a 52-week acquisition marketing calendar aligned to product launches and global brand strategy.\n\nPartner with brand and DTC leadership to develop and operationalize a long-term eCommerce and customer experience strategy, ensuring alignment with brand positioning, industry trends, and evolving consumer expectations, while enabling execution across the end-to-end digital customer journey.\n\nDrive merchandising assortment strategy in partnership with brand product development. Identify and evaluate white space merchandising opportunities and new growth initiatives by leveraging product and category KPI data, consumer insights, and market trend knowledge.\n\nLead cross-functional projects with broader eCommerce, brand, and global functional leaders to drive operational excellence. Direct team and partners on how to best execute stories across digital platforms through understanding of latest interactive design techniques and consumer experience technologies. Drive the optimization of new technologies across platforms.\n\nPartner with Technology leadership to identify whitespace in the development roadmap.\n\nDevelop plans and forecasts along with supporting marketing and capital budgets. Work cross-functionally to ensure successful end-to-end planning and execution of merchandise assortment and inventory levels, taking into account brand goals and financial objectives.\n\nDevelop process of analyzing business performance. Influence global leaders on changes within eCommerce, brand, and supporting teams that will elevate performance and address future forecasts.\n\nPerforms duties consistent with the Company’s AAP/EEO goals and policies.\n\nPerforms other duties as required/assigned by manager.\n\nKnowledge, Skills and Abilities Required:\n10+ years of eCommerce experience. Proven results in driving commercial growth.\n\nExceptional writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization; including executive level and multi-cultural.\n\nProven leadership skills with at least 8 years’ experience in leading a team.\n\nStrong interpersonal, collaboration, and project leadership and negotiation skills.\n\nExcellent analytical skills with ability to interpret and translate data into actionable proposals.\n\nStrong ability to multi-task and prioritize complex demands of time and resources.\n\nComfortable in changing, fast paced environment with tight deadlines.\n\nWorking Conditions:\nNormal office environment. Some travel may be required.\nWolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.\nWolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.\nWolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.\nIn 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.\nWolverine Worldwide is a Certified™ Great Place To Work®.\nThe above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.\nWolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.","description_format":"text","description_chars":6966,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Footwear"],"lifecycle":[{"event":"open","at":"2026-09-27T23:43:56Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"green card filings: 2","filings_12m":0,"filings_prev_12m":2,"green_card_filings_12m":2,"median_offered_wage_usd":82500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.263,"p_room":0.28,"age_days":131,"expected_fill_days":23,"reasons":["conf:21","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/wolverine-worldwide-ecommerce-director-wolverine","json_url":"https://alion.io/job/wolverine-worldwide-ecommerce-director-wolverine.json","meta":{"generated_at":"2026-10-20T00:14:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":247,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1774080},"rest":"https://alion.io/mcp/rest/get_company?id=1774080"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwolverine-worldwide-ecommerce-director-wolverine"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwolverine-worldwide-ecommerce-director-wolverine"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwolverine-worldwide-ecommerce-director-wolverine"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wolverine-worldwide-ecommerce-director-wolverine\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwolverine-worldwide-ecommerce-director-wolverine"}]}