Employer Engagement Manager, Tri Share, West Virginia
Employer Engagement Manager, Tri-Share, West Virginia
Level: Individual Contributor
Location: West Virginia, field-based with statewide travel
Position Summary
Wonderschool administers the West Virginia Tri-Share Child Care Program on behalf of the State of West Virginia. Tri-Share is a child care cost-sharing model in which participating employers contribute toward eligible employees’ child care tuition, the State of West Virginia provides a matching contribution based on household income, and employees pay the remaining balance. Wonderschool manages enrollment, billing, payments, and ongoing program support.
The Employer Engagement Manager is the field-based growth leader responsible for recruiting and enrolling West Virginia employers in Tri-Share. This is a consultative, relationship-driven sales role: the successful candidate is not asking businesses to buy a product, but to invest in a practical employee benefit that strengthens recruitment, retention, attendance, and workforce stability.
This role requires a visible, trusted presence across West Virginia. The ideal candidate understands that this is a person-to-person, relationship market and is energized by building credibility one conversation, one community, and one employer at a time.
Responsibilities
Build and manage an employer pipeline by identifying, prioritizing, and cultivating employers across West Virginia where child care challenges affect hiring, retention, attendance, or productivity.
Maintain a consistent in-person presence at Rotary Club meetings, chambers of commerce, economic development authority meetings, HR and industry gatherings, and local business events where employers convene.
Use discovery conversations to understand each employer’s workforce needs and communicate how Tri-Share can support recruitment, retention, productivity, and working parents.
Guide business owners, executives, and HR leaders through the Tri-Share model, employer contribution options, State matching structure, and low administrative lift of participation.
Move qualified employers from initial conversation through application, enrollment, and launch in coordination with the Tri-Share operations team.
Build referral networks with chambers, EDAs, trade associations, workforce organizations, business service providers, and trusted local leaders who can champion the program.
Create disciplined travel, outreach, and follow-up plans; maintain accurate CRM records for activity, pipeline, relationships, and enrollment progress.
Tailor presentations and employer ROI conversations using program data, workforce trends, and local success stories.
Represent employer feedback internally, sharing market insights, objections, partnership opportunities, and employer needs with program, marketing, and leadership teams.
Required Qualifications
At least 4 years of success in employer engagement, B2B sales, partnerships, economic development, workforce development, benefits consulting, or a similarly consultative external-facing role.
Strong appreciation for West Virginia’s local, relationship-based business culture. Established statewide or regional networks are strongly preferred.
Exceptional in-person communication skills, including the ability to engage owners, executives, HR leaders, community partners, and civic leaders in formal and informal settings.
Demonstrated consultative sales ability: uncovering a business problem, making a clear value case, managing a multi-touch decision process, and respectfully asking for commitment.
Comfort operating independently in a high-travel field role while managing a pipeline, documenting activity, meeting goals, and coordinating closely with remote teammates.
Ability and willingness to travel frequently throughout West Virginia, including occasional early-morning, evening, or community-event commitments. Valid driver’s license and reliable transportation required.
Belief that affordable, reliable child care is a workforce and economic-development issue, and enthusiasm for helping employers become part of the solution.
Preferred Qualifications
Active relationships with West Virginia employers, chambers, EDAs, Rotary Clubs, trade associations, workforce organizations, or industry groups.
Experience with employee benefits, public-private partnerships, child care, workforce initiatives, or social-impact programs.
Ability to use basic ROI, retention, absenteeism, or workforce data to support employer decision-making.
What Success Looks Like
Success in this role means becoming a recognized and trusted Tri-Share ambassador across West Virginia; creating a strong and active employer pipeline; enrolling employers that can meaningfully support working parents; and building durable community partnerships that help Tri-Share expand statewide.
This person will succeed by showing up consistently, listening closely, making the employer case for child care investment, and helping business leaders see Tri-Share as a practical workforce solution rather than simply another benefit expense.