Digital Performance Marketing Specialist

Job Summary:The "Search Expert." This specialist manages the execution and optimization of EU Paid Search campaigns in close collaboration with agency partners.

Capture high-intent demand efficiently by managing Google Ads and Microsoft Ads and steering agency execution.

Key Roles/Responsibilities

• In-House Subject Matter Expertise:Act as the dedicated in-house search specialist, working on a day-to-day basis with external SEA agencies to direct account setups, audit performance, and challenge bidding strategies.
• Account Management: Manage daily setup, optimization, and scaling of global Google Ads and Microsoft Ads accounts.
• Campaign Optimization: Structure, monitor, and optimize Performance Max (PMax), Google Shopping feeds, and Search campaigns.
• Keyword Strategy:Perform continuous keyword research, bid management, and negative keyword updates.
• Data Feed Optimization: Optimize product data feeds for Google Shopping and PMax asset groups.
• A/B Testing: Conduct A/B testing on ad copy, search extensions, and landing pages.
• Performance Tracking: Track search performance metrics and address funnel drop-offs or competitive pricing pressures.
• Campaign Support:Support product launch campaigns with targeted search capture and remarketing setups.
• Collaboration:Collaborate with SEO/GEO to harmonize paid and organic search coverage.

Qualifications

• 4+ years of experience in paid search marketing.
• Hands-on experience with Google Ads and Microsoft Ads and performance analytics.
• Experience working closely with or challenging external search marketing agencies daily.

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world! We are aninternational, multicultural teamwith more than15 nationalities. With over 170 employeesit can be difficult to maintainthe startup atmosphere, so we place a lot of emphasison a friendly working atmosphere and extensive onboarding.

For this position, we offer you a gross monthly salary starting at EUR 2.700 on a full-time basis.Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.