{"id":4010674,"url":"https://alion.io/job/workato-field-marketing-manager","title":"Field Marketing Manager","company":{"id":58898,"name":"Workato","domain":"workato.com","url":"https://alion.io/company/workato","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":17,"ghost_share":0,"stale_share":0.588,"repost_share":0.118,"time_to_fill_p50_days":61,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seoul, South Korea"],"countries":["KR"],"hiring_countries":["KR"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-10T07:49:36Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-10T09:55:58Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Workato\nWorkato is the leading Control and Execution Platform for Enterprise AI - the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 - including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors - Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.\nWhy join us?\nUltimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking forteam players who want to actively build our company. \nBut, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. \nIf this sounds right up your alley, please submit an application. We look forward to getting to know you!\nAlso, feel free to check out why:\nBusiness Insider named us an “enterprise startup to bet your career on”\nForbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world\nDeloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America\nQuartz ranked us the #1 best company for remote workers\nWe’re seeking a creative and driven Regional Marketing Manager (Korea) to work with the Asia Growth & Marketing Team. You’ll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Korea region. This role will be based out of Korea. You’ll be the voice of our brand and will be in a unique position to influence our conversations with potential customers. You will be involved in planning and executing in-person and virtual events (Webinars, Customer Events… etc.), account based marketing, content creation, community-building and digital marketing.\nThis exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs. You will also be responsible to:\nResponsibilities\nBuild and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns-including personalised campaigns for strategic accounts-partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts.\nLead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects\nResearch and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences.\nOwn field marketing and events end-to-end-virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows-from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up.\nDevelop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design.\nDeliver compelling, audience-centric content-blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations-that turns complex concepts into messages tailored to different channels, personas, and funnel stages.\nManage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics.\nOwn end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta, Youtube), display, email, SEO, GEO, and content syndication.\nCollaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy.\nSupport localisation for the Korea market.\nRequirements\nQualifications / Experience / Technical Skills\nHas a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment.\nExperience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required.\nKnowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms.\nExperience with writing for and marketing to a B2B technical audience is a plus.\nKnowledge of video editing or design software is not necessary but will be an advantage. \nExceptional command of English and Korean, and excellent copywriting and presentation skills.\nAbility to project manage multiple, simultaneous marketing programs across regional markets.\nStrong project management experience required.\nSome travel will be required for this role as it oversees regional Asian markets.\nHands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations - not just using AI as a writing aid, but designing repeatable systems that improve team output and speed.\nSoft Skills / Personal Characteristics\nDetail-oriented, hands-on attitude, strong execution and project management skills.\nExcellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator\nFunction independently, be self-directed and can thrive in a fast-paced environment. \nSelf-starter with the ability to drive projects from inception to completion.\n(REQ ID: 3001)","description_format":"text","description_chars":5752,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"South Korea","iso":"KR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Workflow & Process Automation (RPA, BPM)","AI Agents","Integration & API Management"],"lifecycle":[{"event":"open","at":"2026-11-10T09:55:58Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":61,"reasons":["conf:1","win:early"],"computed_at":"2026-11-10T11:26:04Z"},"pay":null,"html_url":"https://alion.io/job/workato-field-marketing-manager","json_url":"https://alion.io/job/workato-field-marketing-manager.json","meta":{"generated_at":"2026-11-10T11:26:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26542,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58898},"rest":"https://alion.io/mcp/rest/get_company?id=58898"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fworkato-field-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fworkato-field-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fworkato-field-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/workato-field-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fworkato-field-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4010674}},{"tool":"search_jobs","arguments":{"company":"workato.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4010674},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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