{"id":580233,"url":"https://alion.io/job/workato-senior-abm-demand-generation-manager","title":"Senior ABM & Demand Generation Manager","company":{"id":58898,"name":"Workato","domain":"workato.com","url":"https://alion.io/company/workato","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":15,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":61,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":121000,"max_usd":225000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-09T20:11:56Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-28T20:01:21Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"About Workato\nWorkato is the leading Control and Execution Platform for Enterprise AI - the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 - including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors - Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.\nWhy join us?\nUltimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking forteam players who want to actively build our company. \nBut, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. \nIf this sounds right up your alley, please submit an application. We look forward to getting to know you!\nAlso, feel free to check out why:\nBusiness Insider named us an “enterprise startup to bet your career on”\nForbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world\nDeloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America\nQuartz ranked us the #1 best company for remote workers\nResponsibilities\nWe’re seeking a strategic, execution-oriented Senior ABM & Demand Generation Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.\nYou will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.\nThis is a senior individual contributor role with high visibility and significant revenue impact.\nYou will also be responsible for:\nOwning Account-Based Marketing (ABM) Strategy\nOwn ABM strategy end-to-end: account selection, tiering, and 1:1/1:few/1:many program design, execution, and platform management (e.g.,, Demandbase, CommonRoom, or similar)\n\nPartner with Sales to align target account lists, engagement plays, and pipeline goals\n\nReport on ABM-specific pipeline and account engagement, distinct from broader campaign performance\n\nBe responsible for large expansion support in our Flagship accounts\n\nLeading AI-Focused Integrated Campaign Strategy\nOwn end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences\nDevelop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings\n\nTranslate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives\n\nDriving Multi-Channel Execution & Optimization\nOrchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web\n\nPartner with Marketing Ops to design scalable campaign architectures in marketing automation platforms\n\nImplement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)\n\nOwn experimentation strategy including A/B testing, messaging refinement, and performance optimization\n\nAligning Messaging & Go-to-Market\nCollaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns\n\nPartner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions\n\nDevelop enablement materials that support AI campaign launches and field activation\n\nOwning Performance & Pipeline Impact\nOwn pipeline generation from AI integrated campaigns\n\nBuild reporting frameworks and dashboards to measure AI campaign performance and ROI\n\nConduct post-campaign analysis and translate insights into strategic improvements\n\nLeverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization\n\nElevating AI Campaign Excellence\nStay current on AI market trends, buyer behavior shifts, and emerging AI use cases\n\nAct as a thought partner to leadership on AI go-to-market strategy\n\nRequirements\nQualifications / Experience / Technical Skills\nProven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)\n\n6-10+ years of B2B demand generation or integrated campaign experience\n\nProven experience marketing AI, ML, automation, data platforms, or advanced technology solutions\n\nDemonstrated success driving pipeline growth through full-funnel integrated campaigns\n\nDeep understanding of how to position complex AI offerings for both technical and executive audiences\n\nHands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)\n\nStrong analytical expertise with experience tying campaign performance to revenue impact\n\nExperience running account-based or targeted AI campaigns\n\nNice to have: hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it\nSoft Skills / Personal Characteristics\nAbility to operate strategically while executing at a detailed level\n\nExcellent cross-functional leadership and stakeholder management skills\n\nWhy You’ll Love This Role\nHigh-impact role driving AI category leadership and pipeline growth\n\nOwnership of strategic, visible initiatives tied directly to revenue\n\nOpportunity to shape AI go-to-market strategy at scale\n\nCollaborative, high-performing marketing team\n\nCompetitive compensation and benefits\n\n(REQ ID: 2639)","description_format":"text","description_chars":6425,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Workflow & Process Automation (RPA, BPM)","AI Agents","Integration & API Management"],"lifecycle":[{"event":"open","at":"2026-09-09T21:20:06Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 27 · green card filings: 2","filings_12m":27,"filings_prev_12m":14,"green_card_filings_12m":2,"median_offered_wage_usd":150948,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":47,"band":"ok","label":"Likely open","p_open":1,"p_active":0.624,"p_room":0.75,"age_days":48,"expected_fill_days":61,"reasons":["conf:3","stale_co","velocity","win:late"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/workato-senior-abm-demand-generation-manager","json_url":"https://alion.io/job/workato-senior-abm-demand-generation-manager.json","meta":{"generated_at":"2026-10-28T23:25:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32007,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58898},"rest":"https://alion.io/mcp/rest/get_company?id=58898"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fworkato-senior-abm-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fworkato-senior-abm-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fworkato-senior-abm-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/workato-senior-abm-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fworkato-senior-abm-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":580233}},{"tool":"search_jobs","arguments":{"company":"workato.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":580233},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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