{"id":4155795,"url":"https://alion.io/job/workboard-vp-marketing","title":"VP Marketing","company":{"id":689938,"name":"Workboard","domain":"workboard.ai","url":"https://alion.io/company/workboard","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Finance","role_family":"Finance","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-12T08:47:30Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T10:37:20Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About WorkBoard\nWorkBoardAI is the agentic Strategic Portfolio Management platform. We connect what enterprises invest in people, money and AI capacity to the outcomes those investments deliver. Agents do the work legacy SPM leaves to analysts: they recalculate financial, capacity and timing impact when priorities change, flag over-allocation before it hits delivery, and model scenarios so leaders can shift investment with confidence and make faster, more informed and value driven decisions. Our customers include 3M, AstraZeneca, Boeing, Optum, and many more across technology, financial services, healthcare, and manufacturing.\nWe’re backed by SoftBank, Andreessen Horowitz, M12 Microsoft’s Venture Fund, Notable Capital and Workday Ventures. We are defining agentic SPM against legacy, project-first vendors. The VP Marketing will set how the market understands that category and turn that position into pipeline.\nThe Opportunity \nWe are seeing the biggest shift in enterprise technology there has ever been, and WorkBoardAI is positioned to lead what comes next. Our buyers are CEOs, CIOs and Chief Strategy Officers, and we want WorkBoardAI to be oxygen for every one of them. It should be essential to how they run the business, not a nice-to-have.\nAs VP Marketing, you will establish WorkBoardAI as the recognized enterprise brand in strategic portfolio management (SPM) through crisp messaging, a strong enterprise brand identity and wide market recognition. You’ll also turn that position into revenue growth. This is a rare opportunity to define the agentic, outcome-centric future of a category and clearly differentiate WorkBoardAI from legacy, project-first SPM/PPM players.\nThe Role\nReporting to the President, you will own WorkBoardAI’s story, brand and marketing pipeline, with a goal of $xxM+ in marketing-generated pipeline per quarter. You’ll do it by leading a lean, highly efficient marketing organization that uses AI and agents at its core. You will partner closely with our CRO, Customer Success and Product to make sure every customer and prospect hears one consistent, compelling message.\nWhat we’re looking for:\nExperience leading marketing, serving as the #2 marketer, or leading PMM at an AI/SaaS company growing from $25M to $100M.\nA track record of getting a company placed in the Gartner Magic Quadrant, Forrester Wave or IDC MarketScape, ideally for the first time, in an established catagory.\nAn enterprise focus, with experience marketing to buyers with high average deal sizes.\nExperience with large but fast top-down B2B sales, ideally with a 90-120 day sales cycle.\nSuccess in a highly competitive market, ideally as the smaller player or new entrant.\nPerformance-obsessed. You consistently demonstrate high performance and expect it from your team.\nDeeply analytical and curious, with high EQ and a process-oriented approach.\nYou set the pace and help the whole company move faster.\nCreative and innovative, and quick to recognize new ways of doing things.\nA data-honest, metrics-driven approach to problem solving.\nYou value teamwork, show empathy and take ownership. You’re open to feedback and others’ ideas, and you can disagree and commit.\nYou’ll be skilled and super effective at:\nBuilding a messaging framework and product marketing plan that flows into positioning, enablement and every customer touchpoint.\nTelling the market what we stand for, what we do, who we do it for, why it matters, and why we’re the only ones who can deliver on this vision.\nCompetitive marketing: displacing legacy vendors with long-standing enterprise commitments, de-positioning alternatives, and winning against the “build our own” narrative.\nDeveloping hard-hitting persona use cases with clear value props and comparisons to the alternatives, including doing nothing or sticking with an existing tool.\nBuilding and delivering an ROI narrative that lands with Fortune 500 executives.\nRunning enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR and ABM.\nBuilding a modern analyst relations, PR and brand awareness engine.\nKeeping pace with weekly product launches and communicating new capabilities consistently to customers and prospects.\nBuilding, coaching and leading a world-class, efficient marketing team, and setting the standard for driving results with AI.\nWITHIN ONE MONTH, YOU’LL:\nBuild a deep understanding of our buyer, their pain points, our category and our competitive landscape.\nDeep-dive with Sales, Customer Success and Product to learn our solution, go-to-market motion and roadmap.\nMeet with X customers and X prospects to hear first-hand how senior leaders describe their challenges and our value.\nBe a daily user of WorkBoard and run your own OKRs and operating rhythm in it.\nAssess the current messaging, brand, website and pipeline engine, and have a clear action plan for the Key Results of your function.\nWITHIN THREE MONTHS, YOU’LL:\nBe driving a company story and messaging framework that clearly positions WorkBoardAI as the agentic leader in SPM.\nDeliver competitive positioning and persona-based value props, and co-develop the enablement program with the CRO so Sales has adopted the new playbooks.\nHave a demand gen plan running across field marketing, social, AR/PR and ABM, with a clear account strategy for every tier 1 account, built with Sales.\nHave defined OKRs and success metrics for the marketing team, along with an AI-first plan for how the team works.\nWITHIN SIX MONTHS, YOU’LL:\nConsistently hit $XXM+ in marketing-generated pipeline per quarter.\nHave WorkBoardAI and its leaders showing up in analyst coverage from Gartner, Forrester and others, and be impossible to ignore on LinkedIn.\nHave a best-in-class brand, website and identity that is consistent across every customer and prospect touchpoint.\nHave customer marketing programs generating pipeline and driving adoption of new capabilities.\nHave a world-class, efficient marketing team with a data-honest culture.\nTHE TEAM\nYou will be joining a fast-moving leadership team at a company in growth mode. Our product and engineering team launches new capabilities every week, and we’re a passionate, no-ego bunch fully dedicated to our customers’ success.\nOUR VALUES - WE LIVE BY THE 4 H’S\nHumble experts ~ Hungry for the opportunity ~ Intellectually honest ~ Operating as one happy team\nA FEW OF OUR AWESOME BENEFITS\nFlexible PTO & sick days\nPaid holidays\nHealth insurance\n401K with employer matching\nEligible for bonus program based on company performance\nAnd much more!\nThe US salary range for this full-time position is $200-250k + benefits. Our salary ranges are determined by role, level and geographic location. 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