{"id":1921623,"url":"https://alion.io/job/workiva-lead-digital-events-manager","title":"Lead Digital Events Manager","company":{"id":3690,"name":"Workiva","domain":"workiva.com","url":"https://alion.io/company/workiva","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":13,"ghost_share":0,"stale_share":0.692,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Denver, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":184000,"max_usd":349000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":529},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-05T18:13:58Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-13T13:59:21Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Workiva is building a world-class demand generation engine - and digital events are a core driver of how we engage enterprise buyers, build pipeline, and accelerate deals. This role owns that capability.\nThe Lead Digital Events Manager is a strategic program owner responsible for designing, scaling, and optimizing Workiva's full digital events portfolio: webinars, virtual experiences, on-demand sessions, and digital event activations. You set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and drive measurable pipeline outcomes across financial reporting, sustainability, and GRC buyer audiences.\nWhat You'll Do\nGlobal Digital Events Strategy & Program Ownership\nOwn the global strategy, calendar, and execution model for Workiva's full digital events portfolio - webinars, virtual experiences, on-demand sessions, and digital event activations\nWork cross functionally across regions to support in-region execution of the digital events portfolio\nDesign audience segmentation, format strategy, and content programming across enterprise buyer personas (CFO, CAE, CSO, CRO) and GTM priorities\nBuild repeatable frameworks and playbooks that enable consistent, scalable execution with high quality and relevance\nLead vendor and platform relationships for digital event technology - webinar platforms, virtual event tools, and production partners\nActively integrate AI into digital event workflows - personalization, content acceleration, follow-up automation, and performance analysis\nDemand & Pipeline Contribution\nOwn a pipeline target tied to the digital events portfolio - know what's in market, what's converting, and why\nAlign digital event programming to Workiva's demand priorities\nPartner with Field Marketing and Campaign Managers to integrate digital events into broader GTM motions as pipeline accelerators\nPerformance, Measurement & Optimization\nBuild and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence\nApply attribution frameworks to understand true channel contribution \nDrive channel efficiency improvement as a key performance lever\nUse data to make decisions, not to justify decisions already made - bring evidence-backed recommendations to leadership\nWhat Success Looks Like\nYour digital events portfolio is a recognized pipeline driver. Stakeholders understand what is planned, why it matters, and what actions to take afterward\nYou own a diverse, high-performing program aligned to buyer journeys and GTM priorities\nYou take initiative and ownership, driving projects forward with sound judgment and minimal oversight\nYou are fluent in data. You know what is working, what is not, and what you are changing in response\nYou build programs that are repeatable and scalable, with documented processes and measurable results\nYou are a recognized leader in the discipline, collaborating across teams, influencing stakeholders, and setting the standard for digital engagement at Workiva\nWhat You'll Need\nMinimum Qualifications\n8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles\nBachelor's Degree\nPreferred Qualifications\nExperience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas\nBackground in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline\nHands-on use of AI tools to support content creation, personalization, or event performance analysis\nAbility to influence sales teams on follow-up and pipeline conversion without direct authority\nDemonstrated ownership of a digital events or webinar program with direct pipeline accountability\nExperience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events\nWorking knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model\nProficiency with webinar and virtual event platforms (e.g., ON24, Zoom Events, Goldcast) and marketing automation and CRM systems (e.g., Marketo, Salesforce)\nProven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders\nStrong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners\nHow You’ll Be Rewarded\nSalary range in the US: $133,000.00 - $225,000.00A discretionary bonus typically paid annually\nRestricted Stock Units granted at time of hire\n401(k) match and comprehensive employee benefits package\nThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.\nWhy Join Workiva\nWorkiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.\nAt Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.\nEmployment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.\nWorkiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .\nWorkiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.\nWorkiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.\n#LI-HS2","description_format":"text","description_chars":6696,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Restricted stock units"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Virtual Events","Security Compliance","ESG & Carbon Accounting Software","Accounting & Tax Software"],"lifecycle":[{"event":"open","at":"2026-10-05T18:13:58Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":162500,"route":null,"cap_exempt":false,"checked_at":"2026-10-03T21:08:04+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":7,"expected_fill_days":31,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/workiva-lead-digital-events-manager","json_url":"https://alion.io/job/workiva-lead-digital-events-manager.json","meta":{"generated_at":"2026-10-13T19:28:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29733,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3690},"rest":"https://alion.io/mcp/rest/get_company?id=3690"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fworkiva-lead-digital-events-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fworkiva-lead-digital-events-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fworkiva-lead-digital-events-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/workiva-lead-digital-events-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fworkiva-lead-digital-events-manager"}]}