{"id":1979882,"url":"https://alion.io/job/worldstrides-demand-marketing-manager","title":"Demand Marketing Manager","company":{"id":685357,"name":"WorldStrides","domain":"worldstrides.com","url":"https://alion.io/company/worldstrides-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":7,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":105000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-10-06T20:48:24Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-13T07:36:43Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Company Introduction\nWorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.\nJob Description:\nWorldStrides is seeking a proactive, results-driven individual for the role of Demand Marketing Manager, reporting to the Director, Demand Marketing.\nAs part of our marketing transformation, we're building a modern, digital-first growth engine. Our goal is to reach more prospective families, deepen customer relationships, and drive enrollment across our portfolio of experiences.\nThe Demand Marketing Manager drives enrollment growth through acquisition programs across digital and direct mail channels. The role generates qualified inquiries, improves marketing efficiency, and converts prospective families into enrolled travelers. The ideal candidate brings deep digital lead generation expertise and strong analytical skills. They also have an ownership mindset: they spot problems early and act on them without waiting to be asked.\nResponsibilities:\nAcquisition Strategy & Growth\nDevelop and execute acquisition strategies that drive qualified inquiries, enrollments, and revenue growth.\nPartner with the Creative and Analytics teams to design marketing strategies that reach new and existing audiences.\nBuild marketing programs aligned to business objectives, audience needs, and customer insights.\nCoordinate campaigns across digital and direct mail channels to maximize reach, engagement, and conversion.\nChannel Strategy & Performance Marketing\nLead acquisition efforts across paid search, paid social, display, retargeting, direct mail, and emerging channels.\nRecommend channel mix and investment levels based on audience behavior, business objectives, and performance trends.\nPartner with agencies and vendors to ensure strong execution and measurable results.\nStay current on emerging acquisition channels, technologies, and best practices to identify new growth opportunities.\nAudience Strategy\nUse first-party data from the CRM, website behavior, inquiries, and enrollments to inform segmentation, targeting, suppression, and lookalike strategies.\nTranslate customer, campaign, and market insights into recommendations that improve targeting, conversion, and efficiency.\nTesting & Optimization\nContribute to testing roadmaps and run experiments across audience, message, offer, creative, channel, timing, and landing pages.\nOptimize landing pages, forms, and conversion paths to improve lead quality and conversion rates.\nAnalyze results, scale what works, and apply learnings to future campaigns.\nMeasurement & Reporting\nBuild and maintain performance reporting in Power BI. Track lead volume, conversion rates, cost per lead, cost per enrollment, and marketing ROI.\nPartner with the Analytics, Sales, and business teams to align acquisition strategy, messaging, and lead follow-up with enrollment goals.\nHelp ensure a seamless customer journey from first engagement through inquiry and enrollment.\nQualifications:\nBachelor's degree in marketing, business, communications, or a related field.\n6+ years of experience in demand generation, acquisition marketing, or performance marketing.\nHands-on experience in paid search and paid social lead generation, including audience targeting, retargeting, and conversion optimization.\nProven record of driving measurable results across paid and owned marketing channels.\nStrong analytical skills, with the ability to translate data into clear actions and recommendations.\nHands-on experience with Power BI or a similar reporting tool.\nExperience influencing marketing budgets and optimizing investment based on performance.\nA proactive problem solver who takes ownership and thrives in a changing environment.\nStrong project management, communication, and cross-functional collaboration skills.\nPreferred:\nExperience in education, travel, or another high-consideration purchase industry.\nExperience with direct mail or other offline acquisition channels.\nExperience building and activating audiences using first-party data.\nExperience working with agency partners and external vendors.\nExperience developing testing strategies and measurement frameworks.\nExperience in a performance-focused or private equity-backed environment.\nSuccess Measures:\nGrowth in qualified inquiries and enrollments.\nMeasurable improvement in cost per lead and cost per enrollment.\nImproved acquisition efficiency across digital and direct mail channels.\nTesting programs that produce actionable insights and measurable performance gains.\nEffective collaboration across the Marketing, Analytics, Sales, and business teams.\nWork Perks:\nComprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.\nGenerous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement\nProfessional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually\nOpportunities for paid and discounted travel\nFlexible work schedule providing on-site, remote, and hybrid office opportunities\nEncouraged participation in a wide variety of Employee Resource Groups\nEmployee Assistance Program (EAP) and wellness resources, including fitness centers at select locations\nPaid parental, caregiver, and disability leave\nTeam Member Discount Program\nEngaging, collaborative, and fun work environment\nThe salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.\nCompensation Range\n$105,000—$110,000 USD\nWorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.\nAs an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\nWorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. 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