{"id":3284525,"url":"https://alion.io/job/worldstrides-marketing-transformation-lead","title":"Marketing Transformation Lead","company":{"id":685357,"name":"WorldStrides","domain":"worldstrides.com","url":"https://alion.io/company/worldstrides-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":6,"ghost_share":0,"stale_share":0.833,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Vienna, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":115000,"max":130000,"currency":"USD","period":"year","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Claude Code","optional":false},{"name":"Cursor","optional":false},{"name":"GA4","optional":false},{"name":"Hotjar","optional":false},{"name":"HubSpot","optional":false},{"name":"n8n","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-26T17:39:19Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-04T04:59:52Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Company Introduction\nWorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.\nJob Description\nWorldStrides' K12 Individual business is moving from direct mail to a digital-first growth engine. The most important work sits between teams: program launches, website tests and lead data reaching the CRM.\nThe Marketing Transformation Lead serves as a forward-deployed marketer, embedding in the highest-impact growth, customer experience and marketing effectiveness initiatives. Hands-on and leading across teams, this leader ensures solutions are built, launched and measured, often using AI tools and code, and turns what works into reusable playbooks.\nReporting to the Director, Transformation & Performance, this role owns the stack and funnel and drives always-on experimentation.\nResponsibilities \nMarketing Funnel & Technology\nServe as end-to-end owner of the marketing process across channels, reducing time to insight and time to market.\nOwn the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, HubSpot).\nEnsure every lead traces from source, campaign and creative to registration.Feed offline/CRM conversions to ad platforms to optimize for registrations.\n\nDefine the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.\nMonitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.\nOwn form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.\nWebsite Experimentation & Optimization\nRun website experimentation as an always-on program.\nDevelop and prioritize hypotheses from analytics, research and performance data.\nLaunch, measure and scale winning tests, tied to lead quality and registrations, not just clicks.\nInstrument every test before launch and keep a shared test log.\nAgency & Partner Management\nHold paid media, SEO and marketing agencies to cost-per-registration and lead-quality goals; audit their work.\nOwn SEO recommendations through to live changes, measured on organic and AI search visibility.\nAI & Automation\nUse AI agents and coding tools (e.g., Claude Code) to ship automations, API data pulls, audits, mockups and internal tools.\nBuild agents and workflows for research, briefs, content operations, internal linking, technical checks, refreshes, reporting and opportunity discovery.\nReplace manual, repetitive work with documented workflows the team can use, audit and improve.\nQualifications\nBachelor’s degree in Marketing, Business, IS or related field (or equivalent).\n5+ years in digital, growth or performance marketing, or marketing ops.\nHands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).\nTrack record running an always-on website testing program.\nPaid media agency management with budget and performance accountability.\nCross-functional delivery with Product and IT, including requirements and QA.\nEveryday use of AI tools to build (e.g., Claude Code, Cursor, n8n).\nWorking knowledge of GA4, GTM, UTM governance and HubSpot or similar CRM.\nComfortable with ambiguity; you frame problems and ship.\nClear writer who can explain technical issues to vendors, developers and VPs.\nPreferred\nHTML/CSS/JS, SQL or Python, or platform API experience (Meta, Google, HubSpot).\nCMS experience (WordPress, Sitecore, HubSpot).\nTesting and behavior tools (VWO, Optimizely, Clarity, Hotjar).\nBackground in high-consideration purchases (e.g., education).\nAn AI workflow or automation you personally shipped and maintained, plus one quantified result.\nWork Perks:\nComprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.\nGenerous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement\nProfessional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually\nOpportunities for paid and discounted travel\nFlexible work schedule providing on-site, remote, and hybrid office opportunities\nEncouraged participation in a wide variety of Employee Resource Groups\nEmployee Assistance Program (EAP) and wellness resources, including fitness centers at select locations\nPaid parental, caregiver, and disability leave\nTeam Member Discount Program\nEngaging, collaborative, and fun work environment\nThe salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.\nCompensation Range\n$115,000—$130,000 USD\nWorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.\nAs an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\nWorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.","description_format":"text","description_chars":6920,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education","Secondary Education","Tour Operators"],"lifecycle":[{"event":"open","at":"2026-10-26T17:55:48Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":8,"expected_fill_days":45,"reasons":["conf:1","win:early"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":130000,"is_top_pay":false},"html_url":"https://alion.io/job/worldstrides-marketing-transformation-lead","json_url":"https://alion.io/job/worldstrides-marketing-transformation-lead.json","meta":{"generated_at":"2026-11-04T06:55:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10873,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685357},"rest":"https://alion.io/mcp/rest/get_company?id=685357"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fworldstrides-marketing-transformation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fworldstrides-marketing-transformation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fworldstrides-marketing-transformation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/worldstrides-marketing-transformation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fworldstrides-marketing-transformation-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3284525}},{"tool":"search_jobs","arguments":{"company":"worldstrides.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3284525},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}