Burson | Account Executive (GCI Health), Japan
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ACCOUNT EXECUTIVE
JOB SUMMARY
As an Account Executive at GCI Health, you will play an important role in ensuring that audiences experience our clients’ brands consistently, at all touchpoints, driving the greatest impact while retaining and building new business. You will support account teams’ day-to-day activities, providing exceptional client service and participating in integrated marketing communications (IMC), planning, execution and measurement activities. Key responsibilities include crafting professional, client-facing communications - such as updates on media opportunities, status reports, campaign summary reports and general account activity reports - so being a proactive and detail-oriented team member is a must!
CORE JOB RESPONSIBILITIES
Client Service:
- Keep up with the industry. Learn everything you can about your clients and understand the trends and issues (e.g., media, business, political and cultural) that could impact them, their competitors and the overall patient journey.
- Participate in client planning meetings and calls. Ask informed questions and absorb important details.
- Create professional, actionable client-facing communications (e.g., updates on media opportunities, status reports, campaign summary reports and general account activity reports).
- Demonstrate proficiency with document review systems (e.g., Veeva Vault). Be able to upload error-free, quickly and in high-pressure situations.
Strategy:
- Ask. Wonder. Learn. Read presentation decks, listen in meetings, understand not just what you are doing but why it is being done, and how it adds value to our clients’ businesses.
- Be responsible for tactical execution of client programming and able to deliver first drafts of next-step recommendations, campaign materials, timelines and briefs.
- Contribute to IMC programs in a way that creates value and showcases our “Do Something Different” approach to meeting client objectives.
Media:
- Develop and maintain media lists and leverage relationships in collaboration with the GCI Health media team. Study and deliver well-written materials.
- Monitor and report client media coverage. Understand how to use media platforms such as Cision and Factiva. Translate and communicate to clients in a way that adds value to their business.
- Research, develop and pitch fresh, thought-provoking stories, and help coordinate press materials and events (such as press kits, news releases and press conferences).
- Know the media landscape - including editorial calendars and subscribing to media newsletters.
Digital:
- Monitor, pitch and help build relationships with key social influencers and community contacts to optimize digital channels.
- Stay current on social media channels, trends and analytics tools and make recommendations to strengthen client campaigns.
- Develop content for social and digital channels to support brand strategies and appeal to target audiences.
- Communicate and collaborate with the GCI Health digital team, as appropriate.
Creativity:
- Organize and participate in brainstorming meetings and contribute ideas based on knowledge of the client and outside reading and research.
- Know our capabilities and when to engage creative resources.
- Be curious. Note the latest trends in media, culture, healthcare innovation, etc., and apply them to clients’ programs by presenting a thoughtful and comprehensive POV.
Research and Insights:
- Know research and measurement methodologies and resources.
- Implement research and measurement tools for client campaigns so we can measure success.
- Synthesize research for analysis and summary reports for teams and clients.
Business Development:
- Listen. Every client meeting can lead to opportunities to add value and grow the relationship.
- Monitor social media and other channels for relevant opportunities that could lead to new business; proactively flag with supporting rationale to core account team.
- Assist with case studies for client presentations, new business pitches and industry awards.
- Participate in new business research projects.
Collaboration:
- Share ideas; jump in when needed and ask others for their opinions and builds.
- Weigh potential solutions and compromises based on what they mean to us and our clients. Be ready to defend your position confidently and articulately.
- If people disagree, help find a solution everyone’s happy with; know when to involve a manager.
Communication:
- Know your audience; use language, style and tone that appeal to them. Communicate efficiently.
- Meet or beat deadlines. Clearly communicate with clients and teams when deadlines shift.
- Be professional when communicating to co-workers, clients and external audiences; skip jargon and clichés. Write with clarity and accuracy.
- Follow AP Stylebook (or AMA, pending client preference) guidelines when writing press materials; understand how to reference.
Financial Management:
- Learn “the business” of our business and how we make money through meeting billability targets.
- Record billable hours daily in Maconomy and make supervisors aware of your time.
- Follow agency procedures for client budgets and budget tracking.
- Manage vendor relationships, costs and invoicing.
Diversity and Inclusion:
- Create an inclusive and welcoming environment.
- Demonstrate flexibility in a changing work environment.
- Bridge differences between and among yourself and others.
- Seek out and use ideas, opinions, and insights from diverse sources and individuals.
- Use self-awareness to deflect biases.
- Consistently demonstrate integrity and credibility while building trust through inclusive behavior.
Team Management:
- Coach and mentor junior team members (account coordinators and assistant account executives) to help them learn our business and capabilities.
- Delegate tasks to junior team members with clarity, including timetables and expected outcomes.
- Identify and implement skills-development needs for team members.
- Review the work of junior team members and provide constructive feedback and edits where appropriate.
Accountability:
- Fulfill all commitments of your role.
- Admit mistakes and misjudgments. Figure out how to avoid them in the future.
- Take responsibility for tough decisions and actions to get things done.
- Be a problem-solver.
Agency Responsibilities:
- Help recruit top talent by knowing our capabilities, locations and talking about the company in a positive way.
- Contribute to the agency in a meaningful way through participation in culture initiatives, staff meetings, manager meetings and by being supportive of and kind to colleagues.
- Adhere to GCI Health’s confidentiality and disclosure agreements and code of ethics/conduct.
- Participate in agency Learning and Development opportunities as appropriate and as agreed upon with your manager.
- Do Something Different in your approach, involvement and agency contributions!
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
We know we learn best when Inclusion, Diversity, Equity and Accessibility (I.D.E.A) are embedded into everything we do for our people, agency, clients and communities we serve. We wholly believe that creative truly inclusive and innovative solutions by growing talent that mirrors the marketplace is critical to our success. To that end, we strongly encourage applications from talent across all dimensions of race/ethnicity, LGBTQ, differently abled and veteran status to come and grow with us.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.