{"id":1110907,"url":"https://alion.io/job/wpp-media-avp-seo-mena-2","title":"AVP, SEO MENA","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":169,"ghost_share":0,"stale_share":0.757,"repost_share":0.006,"time_to_fill_p50_days":48,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":79000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2650},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-22T05:42:31Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-11-04T21:32:07Z","board_verified":true,"closed_at":null,"days_open":43,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":43},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nWe are looking for a commercially minded, inspirational leader to serve as AVP, SEO MENA and head up our regional SEO practice. \nThis is a senior leadership role with accountability for the full performance of the department: running the business, evolving our SEO product and point of view, developing exceptional talent, driving new business, and integrating SEO with our broader network of practices. \nYou will be responsible for building a high-performing, future-ready SEO organization that delivers measurable growth for clients and sustainable commercial results for WPP Media. As the senior regional voice for SEO, you will work closely with executive leadership, major clients, and leaders across content, paid media, data and analytics, technology, UX, creative, CRM, social, and PR. \nKey Responsibilities \nRun the SEO Business \nSet the regional vision, strategy, and annual operating plan for SEO. \nOwn the practice’s revenue, profitability, forecasting, utilization, resourcing, and growth targets. \nEstablish the operating model, governance, processes, and quality standards required to deliver excellent work at scale. \nMaintain a clear view of business performance, risks, opportunities, and investment priorities. \nEnsure the right balance between client delivery, team capacity, innovation, and commercial performance. \nBuild strong relationships with senior client stakeholders and act as an executive escalation point when required. \nImprove client retention, satisfaction, account growth, and long-term value. \nEnsure SEO work is strategically relevant, operationally excellent, and connected to measurable business outcomes. \nEvolve the SEO Product \nDefine and advance WPP’s regional SEO proposition, positioning, and market differentiation. \nBuild a clear product roadmap covering areas such as technical SEO, content strategy, digital PR and authority, enterprise SEO, local and commerce SEO, measurement, experimentation, and emerging search experiences. \nLead the evolution of SEO in response to AI-generated search experiences, changing search behavior, automation, structured data, entities, and new discovery platforms. \nDevelop scalable methodologies, tools, frameworks, playbooks, and intellectual property that improve both client outcomes and team efficiency. \nPartner with global product, technology, data, and delivery teams to industrialize and improve our SEO capabilities. \nCreate compelling case studies, points of view, thought leadership, and market-facing materials. \nEnsure our SEO offering is easy to understand, commercially viable, differentiated, and connected to clients’ broader growth agendas. \nDevelop Talent and Culture \nLead, coach, and inspire the regional SEO leadership team and broader department. \nDesign and evolve the organization to meet current and future business needs. \nAttract, hire, retain, and develop high-caliber SEO talent at all levels. \nEstablish clear career pathways, capability expectations, performance standards, and succession plans. \nBuild a culture of accountability, collaboration, inclusion, continuous learning, and high-quality work. \nIdentify emerging leaders and create opportunities for them to grow their leadership, client, and commercial skills. \nPartner with People/HR leadership on workforce planning, performance management, compensation, and engagement. \nEnsure the team is continuously developing its technical, strategic, consulting, and commercial capabilities. \nDrive New Business and Growth \nTake an active leadership role in regional business development, including pipeline development, pitches, proposals, RFPs, and client presentations. \nBuild relationships with senior marketers, digital leaders, procurement stakeholders, industry influencers, and strategic partners. \nIdentify opportunities to grow SEO within existing accounts and to create new integrated offerings with other practices. \nDevelop sector- and market-specific growth strategies and ensure the SEO team is visible in priority pursuits. \nWork with commercial and account leadership to improve win rates, pricing, scope, and profitability. \nServe as a credible senior voice in the market through conferences, events, media, content, and industry engagement. \nEstablish partnerships and alliances that strengthen [Company]’s SEO proposition and access to new opportunities. \nIntegrate Across Practices \nMake SEO a connected part of the wider client growth agenda rather than a standalone discipline. \nBuild effective ways of working with content, paid media, data and analytics, technology, UX/CX, creative, CRM, social, PR, and strategy teams. \nCreate integrated propositions, account plans, delivery teams, and go-to-market initiatives. \nEncourage shared ownership of client outcomes and cross-practice revenue. \nEnsure SEO is considered early in strategic, brand, digital, content, technology, and customer experience planning. \nResolve organizational barriers and create a collaborative, matrixed environment across regional and global teams. \nRepresent SEO in senior regional leadership forums and contribute to broader business strategy. \nWhat You Bring \nSignificant experience in SEO, organic growth, digital marketing, or a closely related discipline, typically gained in an agency, consultancy, technology company, or complex in-house environment. \nDemonstrated experience leading a substantial SEO team, department, regional practice, or business unit. \nA strong understanding of modern SEO across technical, content, authority, analytics, and commercial dimensions. \nA clear perspective on the future of search, including generative AI, AI Overviews, answer engines, automation, and evolving user behavior. \nExperience in contributing to an operating plan, revenue target, margin target, or similar commercial responsibilities. \nA track record of winning and growing enterprise or high-value client relationships. \nExperience developing products, propositions, methodologies, or scalable service offerings. \nStrong executive presence and the ability to influence clients, internal leaders, and multidisciplinary teams. \nA proven record of hiring, developing, and motivating high-performing talent. \nExcellent communication, presentation, negotiation, and commercial skills. \nThe ability to operate strategically while maintaining sufficient knowledge of delivery realities and technical detail. \nA collaborative, entrepreneurial, and pragmatic leadership style. \nHow Success Will Be Measured \nSuccess in this role will include: \nSustainable growth in regional SEO revenue, profitability, and client value. \nA strong, differentiated, and commercially successful SEO product offering. \nIncreased cross-practice collaboration and integrated revenue. \nHigh levels of client satisfaction, retention, and account expansion. \nA capable leadership bench and an engaged, high-performing SEO team. \nImproved talent attraction, development, retention, and succession. \nA healthy new-business pipeline and strong contribution to strategic wins. \nConsistent delivery quality, operational discipline, and scalable ways of working. \nA strong external reputation for WPP’s SEO expertise and point of view. \nPlease read our Privacy Notice for more information on how we process the information you 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