{"id":2956981,"url":"https://alion.io/job/wpp-media-director-activation","title":"Director, Activation","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":190,"ghost_share":0,"stale_share":0.726,"repost_share":0.005,"time_to_fill_p50_days":48,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":119000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":66},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-20T20:05:50Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-21T10:34:34Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nWho We Are Looking For\nThe Media Activation team is responsible for providing thoughtful, high-impact recommendations across digital channels, maintaining platform partnerships, and executing media buys with precision.\nWe are seeking an experienced Director, Activation to lead digital activation across key client business. In this role, you will lead the channel activation strategy with a primary emphasis on Paid Social and a foundational focus on Programmatic, ensuring flawless operational execution and strong cross-functional alignment.\nThe ideal candidate brings extensive digital media expertise, a structured approach to workflow management, and proven experience managing media teams, client relationships, and inter-departmental collaboration.\nWhat You’ll Do\n Activation Leadership: Direct the end-to-end strategy, setup, and optimization of Paid Social (core focus) and Programmatic campaigns, driving performance against lower-funnel KPIs including app acquisition and conversions.\nTeam Management & Resourcing: Lead and mentor a team consisting of a Social Manager and a Programmatic Manager, while coordinating deliverables with global offshore support teams. Actively manage team capacity, timelines, and resource allocation.\nOperational Process & Structure: Establish robust QA processes, pacing protocols, and standardized operational workflows to ensure consistency and execution excellence.\nCross-Functional Collaboration: Partner closely with Planning and Performance leads to align on strategic briefs, balance deliverables, and maintain clear operational boundaries across departments.\nClient Stewardship: Serve as the senior activation lead in client interactions, translating complex technical campaign data into strategic insights and managing expectations effectively.\n Platform Innovation: Evaluate and pilot emerging digital ad platforms and formats (including conversational AI and new discovery ad channels) as client media plans evolve.\nWhat We’re Looking For\nExperience: 6+ years of digital media activation experience within an agency or brand environment, including proven experience managing direct reports.\nPaid Social Acumen: Advanced expertise in Paid Social platforms and performance strategies; hands-on experience with mobile app performance and conversion-driven campaigns is an asset.\nProgrammatic Working Knowledge: Solid foundational understanding of programmatic buying, DSP mechanics, and data targeting strategies.\nResource & Scope Management: Demonstrated ability to manage project scope, balance bandwidth, and negotiate timelines with cross-functional partners and external stakeholders.\nOrganizational Skills: Proven track record of managing multi-channel workflows and implementing structured processes in fast-paced environments.\nStakeholder Communication: Excellent verbal and written communication skills with the ability to articulate media rationale clearly to both technical teams and senior clients.\nChannel Agility: Willingness to adapt to and test emerging media formats; traditional paid search experience is not required.\nLife at WPP Media & Benefits\nOur passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, partner discounts, and employee mental health awareness days.\nWPP Media is an equal opportunity employer. We have adopted a hybrid approach, with teams in the office around four days a week.\nPlease read our Privacy Notice for more information.\nWhile we appreciate all applications received, only those candidates selected for an interview will be contacted.\nThe base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.\n-\n$100,000—$110,000 CAD\nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":4939,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-20T21:47:45Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":48,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/wpp-media-director-activation","json_url":"https://alion.io/job/wpp-media-director-activation.json","meta":{"generated_at":"2026-10-21T14:38:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20830,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-director-activation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-director-activation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-director-activation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-director-activation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-director-activation"}]}