{"id":1053740,"url":"https://alion.io/job/wpp-media-implementation-activation-lead-sem","title":"Implementation & Activation Lead (SEM)","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":83,"open_postings":205,"ghost_share":0,"stale_share":0.673,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Sales","role_family":"Sales","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false}],"status":"live","first_seen_at":"2026-08-18T05:44:53Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-10T22:50:24Z","board_verified":true,"closed_at":null,"days_open":53,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":53},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nAbout Open Era\nOpen Era is a world-class, bespoke partnership between WPP Media and Suncorp, one of Australia’s largest and most iconic insurance groups.\nThis custom agency model brings together the best minds, tools, and technologies to shape the next chapter of growth-powered by openness, intelligence, and orchestration. We flex with Suncorp’s diverse brand portfolio, including household names like AAMI, GIO, Suncorp, Shannons, Apia, and Vero. These brands are not only leaders in insurance-they are leaders in creativity, ingenuity, and customer connection.\nWe are building a team that thrives on:\nOpenness: To change, to collaboration, to accountability.\nWorld-Class Standards: Delivering the best work from Australia, for Suncorp.\nTrue Partnership: Working with transparency and healthy tension-we challenge for better every time.\nGrowth Mindset: Focused on outcomes, performance, and policy impact.\nFuture Focus: Never complacent, always evolving to meet what’s next.\nRole Summary and Impact\nThe Performance Lead is the senior performance leader for Suncorp within Open Era and reports directly to the Open Era Head of I&A. It is a critical leadership role, ensuring we are setting our clients, our people, and our agency up for success now and in the future. You will collaborate closely with other product and client leaders to shape an agency our people are proud to work at and our client and media partners are proud to work with.\nThis role is accountable for leading performance-led implementation planning, activation, optimisation, and measurement across the Suncorp portfolio. You will ensure every dollar of performance investment is directly connected to measurable business outcomes, policy growth, portfolio priorities, and long-term customer value.\nCore Responsibilities\nClient Advisory & Strategic Leadership\nSenior Performance Advisor: Act as the senior performance media advisor across the Suncorp portfolio, providing strategic direction on Search and broader performance channels.\nDrive System Connectivity: Build deep partnerships with the Suncorp Performance team to ensure media, customer experience (CX), conversion rate optimisation (CRO), and digital priorities work as one integrated system.\nTranslate Data to Insights: Translate complex performance data and industry developments into clear, actionable business recommendations for senior clients.\nPortfolio-First Stewardship: Champion a portfolio-first approach that balances brand growth, performance outcomes, and commercial objectives across all Suncorp brands.\nSecure Strategic Alignment: Ensure performance recommendations are aligned to Suncorp's objectives, budget priorities, and future growth ambitions.\nProactive Optimisation: Provide ongoing proactive recommendations that improve campaign effectiveness, efficiency, and competitive advantage.\nProduct, Technology & Innovation\nLead the Performance Product: Own and elevate the performance media product across Search, Social, Programmatic, emerging AI-driven channels, and future performance capabilities.\nOmnichannel Integration: Partner closely with the Head of I&A to ensure performance media is fully integrated into Open Era's omnichannel planning, activation, reporting, and optimisation frameworks.\nBreak Down Silos: Drive collaboration between Search specialists and omnichannel activation teams to reduce silos and increase effectiveness.\nChampion Agentic Marketing: Act as a pioneer for the future of Search, AI-powered discovery, automation, and agentic marketing solutions.\nLead Experimentation: Direct experimentation frameworks, innovation programs, and test-and-learn initiatives across performance channels.\nLeverage AI Platforms: Identify opportunities to leverage Open Media Studio, AI, and automation to improve performance outcomes and operational efficiency.\nFoster Partner-Led Innovation: Build senior publisher and platform relationships to bring first-to-market insights and creative solutions to the portfolio.\nPeople, Leadership & Capability\nInspire High Performance: Lead, coach, and inspire a high-performing performance team that consistently delivers world-class work.\nProvide Career Clarity: Create an environment where people have clarity on expectations, development pathways, and performance standards. Conduct regular coaching, career conversations, and performance reviews.\nBuild Future Skills: Actively build capability across strategic thinking, performance craft, data literacy, client leadership, and commercial acumen.\nNurture Talent & Succession: Attract, retain, and develop future performance leaders, establishing clear succession plans and capability roadmaps.\nPromote Safety & Wellbeing: Partner with the People Team to resolve team disputes, ensuring a safe, supportive, and productive team environment.\nGrowth, Marketing & Thought Leadership\nPosition Brand Leadership: Establish Open Era and Suncorp as market leaders in performance media, search innovation, and AI-enabled marketing.\nDeliver Thought Leadership: Drive the development of industry thought leadership, case studies, awards entries, and strategic POVs.\nIndustry Spokesperson: Act as a recognised spokesperson internally and externally on performance media trends and opportunities.\nExpand Service Offerings: Identify opportunities to grow client outcomes and expand WPP Media’s service footprints across performance, digital, and transformation.\nSkills and Experience\nWhat Makes You Great\nMultifaceted Senior Leader: You are a senior performance leader who can move confidently between high-level strategy, technical execution, deep data analytics, people leadership, and client influence.\nCommercially & Technically Fluent: You are commercially minded, technically fluent, and collaborative. You know that great performance media is not just about channel efficiency; it is about connecting media, data, digital experience, customer behaviour, and business outcomes.\nTrust Builder through Clarity: You challenge status-quos because you care about the work. You can lead technical specialists while seamlessly integrating into a broader, multi-discipline leadership team. You are comfortable operating in ambiguity but excel at creating structure for others.\nAuthentic Collaborator: You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts are valued.\nInspiring Communicator: You are an exceptional presenter with outstanding analytical and problem-solving skills. You possess the patience to examine deep technical details and translate them into simple, creative client solutions.\nNetwork Influencer: You are collaborative and astute-able to build trust and respect within a matrixed network and capable of influencing senior stakeholders through persuasion and clear leadership.\nLife at WPP Media & Benefits\nOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.\nWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.\nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":8444,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Sales & Marketing","Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-19T01:15:35Z"},{"event":"close","at":"2026-10-01T16:32:36Z"},{"event":"reopen","at":"2026-10-02T06:25:56Z"}],"visa":[],"liveness":{"score":23,"band":"cold","label":"Long shot","p_open":1,"p_active":0.516,"p_room":0.44,"age_days":53,"expected_fill_days":48,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-10T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/wpp-media-implementation-activation-lead-sem","json_url":"https://alion.io/job/wpp-media-implementation-activation-lead-sem.json","meta":{"generated_at":"2026-10-11T02:53:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":216,"day_limit":5000,"remaining_today":4784,"minute_limit":60,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-implementation-activation-lead-sem"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-implementation-activation-lead-sem"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-implementation-activation-lead-sem"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-implementation-activation-lead-sem\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-implementation-activation-lead-sem"}]}