Manager, Commerce, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities of the role:  

• Proven experience as an eCommerce manager or similar role, preferably in an online retail environment
• Experience of having worked with FMCG brands would be an advantage.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must.
• Strong analytical skills and the ability to translate data into actionable insights and recommendations. 
• Good understanding of eCommerce platforms, technologies, and digital marketing strategies

In this role, your goals will be:   

In 3 months:  

• Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
• Started to build relationships with the key decision makers and strategic partners.
• Take a handover on complete client business - internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.
• Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
• Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns - also track competition activity & cascade to relevant stakeholders.
• Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.
• Develop & share reporting formats and SLAs - streamline data requirements (internal & external).
• Identify all relevant internal support teams and drive effective engagement. 

In six months, you would have:  

• Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
• Work with the e-commerce team lead on all media commerce strategy & planning discussions.
• Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
• Support on e-commerce focused workshops & trainings as required for internal & client teams.
• 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc. 

In 12 months, you would have:  

• Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
• Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
• Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. 

Job Responsibilities:

• Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize Commerce capabilities to service solutions.
• Work closely with agency teams to deliver best-in-class campaign execution that accomplish client’s business objectives.
• Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
• Drive incorporation of cross-platform testing and optimization strategies.
• Develop frameworks, case studies, trainings and other content to continuously raise the bar
• Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement acoss search and programmatic partners.
• Drive the adoption of Commerce for new business and existing accounts.

Minimum Requirements:

• Bachelor's degree in marketing, advertising, or a related field.
• 3+ years of experience in commerce media execution. 
• Experience managing a team of direct reports. 
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Proven track record of success in executing commerce campaigns that achieve business objectives.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how ecommerce media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai. 
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Flipkart, Big Basket, Zepto, Blinkit, Instamart, Myntra etc.).
• Ability to collaborate and work effectively with internal teams and external partners. 
• A self-starter attitude that thrives in a fast-paced environment. 
• Excellent project-management skills; able to coordinate projects across multiple teams and functions. 
• Detail-oriented with the ability to coordinate projects across multiple teams and functions.
• Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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