{"id":3114545,"url":"https://alion.io/job/wpp-media-manager-content-planner","title":"Manager, Content Planner","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":167,"ghost_share":0,"stale_share":0.766,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-22T19:38:49Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-01T03:51:14Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nAbout WPP Unite\nWPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines-media, creative, strategy, commerce, and analytics-to operate as one unified team.\nOur focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.\nAbout the Role\nAct as the operational and strategic driver of end-to-end content deployment, ensuring that every piece of creative-across national media, retail media, eCommerce, social, and influencer ecosystems-is planned, adapted, and delivered in a way that maximizes effectiveness and accelerates learning cycles.\nYou will translate content strategy into content calendars, rotation plans, asset maps, and format requirements, ensuring the right creative shows up in the right place at the right time. Partnering with Creative Insights, Creative Adaptation, Media Planning, Retail, and Influencer teams, you ensure our content system is tightly integrated across the full funnel and responsive to platform signals and performance insights.\nThis role is central to building an agile, high-performing content engine-one that enables rapid testing, iteration, and deployment across our Beauty & Wellbeing brands, which include some of the world’s most culturally influential names: Dove, Vaseline, SheaMoisture, TRESemmé, and Nexxus.\nKey Responsibilities\n1. Full-Funnel Content Planning & Deployment\nOwn the development of asset deployment calendars, content rotation plans, and platform-by-platform creative needs across national media, retail media, and eCommerce\nTranslate content strategy into operational plans-identifying formats, aspect ratios, versions, messaging needs, and cutdowns required for each channel.\nEnsure creative readiness for monthly performance optimization cycles, supporting Rapid ROI workflows and creative testing agendas.\nBuild and maintain content maps that connect messaging, objectives, audiences, and formats across the entire funnel.\n2. Cross-Functional Integration\nPartner with Media Planning (national + retail media + eCommerce) to align deployment plans with media flighting, audience goals, and platform requirements.\nCollaborate with the Influencer Capability Manager to incorporate creator content into deployment plans.\nWork closely with Creative Insights to understand what’s working, what’s not, and how to evolve deployment patterns based on creative performance.\nCoordinate with Creative Adaptation to ensure assets are versioned, labeled, and delivered accurately and on time.\n3. Performance-Led Creative Optimization\nIntegrate insights from Creative Insights and media performance into future deployment cycles\nAdjust content rotations based on platform trends, creative degradation curves, and signal loss\nIdentify opportunities to scale winning creative and sunset low-performing assets across channels\nParticipate in creative experimentation and test design in partnership with Content Strategy and Creative Insights\n4. Workflow, Tooling & AI-Enabled Efficiency\nSupport AI-enabled creative workflows by defining predictable input needs and organizing content libraries for future adaptation\nEnsure metadata, naming conventions, and asset tagging are accurate to support automation and reporting systems\nPilot new tools and workflow enhancements that improve speed, quality, and creative throughput, aligned with the mandate described in the reference JD\n5. Brand Partnership\nAct as the content deployment expert for your assigned brand(s), providing visibility into creative readiness, dependencies, and risks\nInfluence brand partners by presenting clear rationale for creative rotation strategies and holding cross-functional teams accountable to timelines\nSuccess Measures\nSetting up frameworks to manage the 5Vs of content.\nDelivery of optimized content strategies that drive measurable improvements in engagement and conversion.\nContinuous enhancement of creative performance through data-driven insights.\nEffective integration of content strategies with brand and media plans.\nSuccessful implementation of AI pilots and strategic capability enhancements.\nKey Skills & Experience\nBA/BS in Marketing, Digital Media, Communications, or related field required; Master’s degree preferred.\n6-8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.\nProven track record in developing platform-specific content strategies and managing complex, cross-functional projects.\nStrong understanding of AI-driven content workflows, creative optimization, and analytics.\nExpertise in leveraging data and insights to inform strategic decisions.\nStrategic mindset with excellent stakeholder management and communication skills\nLife at WPP Media & Benefits \nOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.\nWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nWPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at  or call (212) 297-8507 and let us know the nature of your request and your contact information.\nWhile we appreciate all applications received, only those candidates selected for an interview will be contacted.\nThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.\nUS Pay Range\n$60,000—$140,000 USD\nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":8106,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-22T21:41:32Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":8,"expected_fill_days":48,"reasons":["conf:3","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/wpp-media-manager-content-planner","json_url":"https://alion.io/job/wpp-media-manager-content-planner.json","meta":{"generated_at":"2026-11-01T04:14:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6563,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-manager-content-planner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-manager-content-planner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-manager-content-planner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-manager-content-planner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-manager-content-planner"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3114545}},{"tool":"search_jobs","arguments":{"company":"wppmedia.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3114545},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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