{"id":1268318,"url":"https://alion.io/job/wpp-media-manager-retail-search","title":"Manager, Retail Media Search","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":171,"ghost_share":0,"stale_share":0.731,"repost_share":0,"time_to_fill_p50_days":49,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-25T19:34:50Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-26T06:25:10Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nAbout WPP Unite\nWPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team.\nOur focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.\nRole Summary & Impact\nWe are seeking a Manager, Retail Media Search with deep, hands-on experience building, managing, and optimizing sponsored search campaigns across leading retail media networks.\nThis role is ideal for a retail search expert who understands how consumers discover and purchase products across digital marketplaces and can translate search data into measurable sales growth. You will lead retail search strategy and activation across key retail media platforms, with a strong emphasis on campaign performance, keyword strategy, bidding optimization, product-level targeting, and return on advertising investment.\nWorking closely with the Director, Commerce Search, you will manage complex retail search programs, develop scalable optimization frameworks, and identify opportunities to improve performance across clients, retailers, and product portfolios. You will also help advance the team's retail search capabilities, mentor team members, and establish best practices across a rapidly evolving retail media landscape.\n\nKey Responsibilities\nRetail Search Strategy & Activation\nLead the day-to-day strategy, activation, and optimization of sponsored search campaigns across Amazon, Walmart, and other retail media networks.\nDevelop and execute keyword strategies, bidding methodologies, budget allocation, product targeting, and search placement strategies aligned with client business objectives.\nManage campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display where applicable, and equivalent retail search ad products across other marketplaces.\nIdentify opportunities to improve product discoverability, search visibility, conversion rates, sales growth, and advertising efficiency.\nOwn campaign execution, including setup, pacing, budget management, optimization, troubleshooting, and quality assurance.\nPerformance Analysis & Optimization\nAnalyze campaign performance using metrics such as ROAS, ACOS, TACOS, CPC, conversion rate, impressions, click-through rate, and incremental sales where measurable.\nTranslate campaign data, search term reports, keyword performance, and competitive insights into actionable recommendations.\nIdentify opportunities to improve keyword coverage, reduce wasted spend, capture additional demand, and increase share of relevant search placements.\nDevelop and execute structured testing strategies across bidding, targeting, campaign structures, and optimization approaches.\nConnect advertising performance with broader retail outcomes, including organic sales, product availability, pricing, promotional activity, profitability, and inventory considerations.\nRetail Media Platforms & Technology\nManage campaigns across platforms such as Amazon Ads, Walmart Connect, and other relevant retail media networks, including Instacart, Target, and Kroger where applicable.\nUse retail media management and optimization tools such as Pacvue, Skai, Epsilon, or comparable platforms to improve campaign efficiency and performance.\nLeverage retailer reporting, search term insights, and marketplace analytics to inform optimization decisions.\nStay current on retail media advertising products, search algorithms, marketplace developments, and emerging optimization technologies.\nLeadership & Cross-Functional Collaboration\nPartner with the Director, Commerce Search, to develop retail search best practices, operating frameworks, and scalable activation methodologies.\nCollaborate with commerce, investment, analytics, planning, and client teams to integrate retail search into broader commerce and media strategies.\nPresent performance insights and optimization recommendations to clients and internal stakeholders.\nMentor and develop team members, promote analytical rigor, and support consistent execution across retail search programs.\nBuild strong relationships with retail media partners and identify opportunities to improve campaign performance and unlock incremental growth.\nRequired Qualifications\n4+ years of experience in retail media advertising, with substantial hands-on responsibility for sponsored search campaign management and optimization.\nDemonstrated experience managing retail search campaigns on Amazon Ads and/or Walmart Connect.\nDeep understanding of keyword research, search term analysis, bidding strategies, budget allocation, product targeting, search placements, and campaign structure.\nProven ability to analyze campaign performance and optimize toward business outcomes, including ROAS, ACOS, sales growth, and advertising efficiency.\nHands-on experience with retail media platforms such as Pacvue, Skai, Epsilon, or comparable tools.\nStrong analytical skills and the ability to turn performance data into actionable campaign optimizations and client recommendations.\nExperience managing multiple campaigns, products, brands, or client accounts in a fast-paced environment.\nStrong communication, organization, problem-solving, and stakeholder management skills.\nBachelor's degree in Marketing, Business, Analytics, Advertising, or a related field, or equivalent professional experience.\nPreferred Qualifications\nExperience across multiple retail media networks beyond Amazon, including Walmart, Instacart, Target, Kroger, or comparable platforms.\nExperience managing Sponsored Products and Sponsored Brands at scale across large product catalogs.\nUnderstanding of the relationship between paid search, organic ranking, retail readiness, product detail page quality, and total sales performance.\nExperience with retail media incrementality, profitability analysis, and measurement beyond last-click ROAS.\nExperience mentoring junior team members or leading search activation workstreams.\nFamiliarity with broader commerce media, offsite retail media, and cross-channel measurement.\nLife at WPP Media & Benefits\nOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.\nWe Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.\nWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.\nPlease read our Privacy Notice for more information on how we process the information you provide.\nThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.\nUS Pay Range\n$60,000—$140,000 USD\nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":9282,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Marketplaces","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-25T22:59:57Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.579,"p_room":0.9,"age_days":30,"expected_fill_days":49,"reasons":["conf:3","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-26T05:57:25Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/wpp-media-manager-retail-search","json_url":"https://alion.io/job/wpp-media-manager-retail-search.json","meta":{"generated_at":"2026-10-26T09:03:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12129,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-manager-retail-search"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-manager-retail-search"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-manager-retail-search"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-manager-retail-search\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-manager-retail-search"}]}