{"id":1473873,"url":"https://alion.io/job/wpp-media-senior-associate-direct-activation","title":"Senior Associate, Direct Activation (Senior Buyer)","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":173,"ghost_share":0,"stale_share":0.751,"repost_share":0,"time_to_fill_p50_days":48,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":42000,"max_usd":78000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":261},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-29T14:00:37Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-28T22:51:23Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nROLE OVERVIEW\nWPP Media is looking for a seasoned, detail-oriented, and collaborative media professional to join our Direct Activation team as a Senior Associate, Direct Activation.\nThis is a cross-functional media investment role with a primary focus on TV, Radio and Digital Direct.\nHOW YOU WILL MAKE AN IMPACT\nDrive Investment & Media Strategy\nSupport and lead the development and execution of media investment recommendations by gathering marketplace intelligence, issuing RFPs, and evaluating opportunities.\nManage vendor relationships across Radio and Digital Direct, understanding their offerings, audience delivery, pricing models, and value propositions.\nRepresent the activation team in high-level vendor negotiations, industry discussions, and client-facing meetings.\nTranslate approved media strategies into accurate, highly effective media buys across direct digital and traditional broadcast platforms.\nOwn Campaign Activation & Stewardship\nLead the end-to-end execution and maintenance of media investments utilizing MediaOcean for buy entry, insertion orders, trafficking coordination, and billing reconciliation.\nWork closely with Planning and Ad Operations teams to ensure flawless, on-time campaign launches.\nMonitor ongoing campaign delivery and proactively address discrepancies, audience delivery shifts, or performance issues with meticulous buy tracking and documentation.\nUse Data & Analytics to Optimize Performance\nLeverage tools such as NLogic and Lens to evaluate audience trends, performance data, and campaign reach.\nConduct pre-campaign validation checks to guarantee accurate setup and measurement.\nLead post-campaign analyses and extract strategic insights to inform future media investments.\nMaintain complete accuracy across client budgets, buy specs, and investment tracking ledgers.\nWHAT SUCCESS LOOKS LIKE\nIn this role, success means becoming a dependable leader on the team who can:\nIndependently manage complex campaigns accurately, efficiently, and on schedule.\nTake end-to-end ownership of assigned client investments from initial plan to final financial reconciliation.\nFoster strong, collaborative relationships with external media partners, clients, and internal teams.\nWHAT YOU BRING\nExperience: At least 2 years of hands-on media buying, planning, or investment experience in a media agency environment with exposure to radio and direct digital channels.\nCore Systems: Demonstrated expertise and daily hands-on proficiency with MediaOcean is required.\nChannel Expertise: Proven track record in TV, Radio and Digital Direct media buying.\nAnalytical Tools: Prior experience or familiarity with NLogic or Lens is considered a strong asset.\nNumerical Agility: Comfortable managing substantial client budgets, with sharp mathematical and analytical skills.\nLeadership & Autonomy: Strong initiative and confidence to work independently, make sound decisions, and represent leadership in key discussions.\nOrganization & Detail: Outstanding organizational and time-management skills with the ability to manage multiple deliverables in a fast-paced environment.\n Communication: Exceptional written and verbal communication skills with both internal stakeholders and external media sales reps.\nLife at WPP Media & Benefits\nOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.\nWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.\nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\nPlease read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.\nWhile we appreciate all applications received, only those candidates selected for an interview will be contacted.\nThe base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.\n-\n$45,000—$65,000 CAD\nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":5942,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-29T17:57:05Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.597,"p_room":0.9,"age_days":28,"expected_fill_days":48,"reasons":["conf:0","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/wpp-media-senior-associate-direct-activation","json_url":"https://alion.io/job/wpp-media-senior-associate-direct-activation.json","meta":{"generated_at":"2026-10-29T02:21:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3560,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-senior-associate-direct-activation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-senior-associate-direct-activation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-senior-associate-direct-activation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-senior-associate-direct-activation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-senior-associate-direct-activation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1473873}},{"tool":"search_jobs","arguments":{"company":"wppmedia.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1473873},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}