{"id":1399850,"url":"https://alion.io/job/wpp-media-senior-manager-data-strategy","title":"Senior Manager, Data Strategy","company":{"id":5499,"name":"WPP Media","domain":"wppmedia.com","url":"https://alion.io/company/wpp-media","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":205,"ghost_share":0,"stale_share":0.707,"repost_share":0.005,"time_to_fill_p50_days":48,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":71000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":64},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Context Engineering","optional":false},{"name":"Gemini","optional":false},{"name":"Machine Learning","optional":false}],"status":"live","first_seen_at":"2026-09-28T10:58:48Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-15T19:20:37Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nRole Summary and Impact \nAs Senior Manager, Data Strategy you will help MFG teams turn data and AI capabilities into practical improvements across campaign strategy, planning and activation. This is a hybrid regional role, combining leadership of key APAC data strategy workstreams with dedicated AI strategy support for Greater China, covering China and Taiwan.\nApproximately 60% of your role will focus on regional data strategy. You will help teams synthesize first-party and external data into actionable activation audiences, build understanding and adoption of first-party data tools and machine-learning frameworks, and support reporting on APAC's contribution to global first-party data initiatives. The remaining 40% will focus on executing MFG's AI market scope in Greater China-from localized training and campaign consultation to adoption monitoring and the development or localization of market-relevant AI solutions. Priorities, deliverables and quality for this AI allocation will be managed by the Associate Director, AI Strategy, APAC.\nThe ideal candidate brings together strong data strategy fundamentals, practical generative AI fluency and an ability to make complex capabilities useful to media practitioners. You will be comfortable working hands-on with campaign teams while coordinating across local, regional and global stakeholders.\nReporting of the Role\nAPAC Data Strategy lead for the 60% regional Data Strategy allocation\nAssociate Director, AI Strategy, APAC for the 40% Greater China AI Strategy allocation\nRoles and Responsibilities\nRegional Data Strategy (Approx. 60%)\nSupport the synthesis of first-party and relevant external data sources into actionable audience strategies and activation segments across APAC campaigns.\nAdvise campaign teams on the effective application of first-party data across strategy, planning and activation, aligned with platform, privacy and governance requirements.\nDrive adoption of first-party data capabilities through consultation, training and practical support for regional and local MFG teams.\nDevelop and maintain internal education covering machine-learning frameworks, first-party data tools, use cases and activation best practices.\nTranslate technical data capabilities into clear guidance, playbooks and repeatable workflows for media practitioners.\nTrack regional progress and provide accurate, timely APAC reporting into global first-party data initiatives.\nGather market feedback, identify recurring capability gaps and work with regional and global specialists to improve tools, documentation and processes.\nGreater China AI Strategy (Approx. 40%)\nWork under the direction of the Associate Director, AI Strategy, APAC on Greater China AI priorities, delivery plans and quality standards.\nExecute the full AI market scope across China and Taiwan, adapting regional priorities to local languages, cultural context, data availability and operating needs.\nDesign and deliver localized, hands-on AI workshops, training and onboarding for cross-functional teams.\nServe as an AI strategy partner to local MFG practice leads and relevant Google stakeholders, identifying valuable use cases and resolving adoption barriers.\nPartner with local MFG practice leads to understand overarching needs, gather adaptation feedback, resolve implementation challenges and consult on high-priority campaigns.\nAct as the primary MFG AI Strategy partner to local Google Media Lab leads, collaborating on priority campaign applications, market adoption focus areas, toolkit customization, data governance, measurement and reporting, and the identification of new opportunities requiring solutions.\nAdvise Tier 1 campaign teams on deploying verified AI agents and workflows across live campaign activity.\nTrack market-level adoption, WPP Open usage and governance compliance; report progress and risks to regional stakeholders.\nArchitect, localize and pilot market-specific AI tools or custom agents where approved regional solutions do not fully address local needs.\nApply regional measurement frameworks to assess time savings, output quality, campaign value and business impact.\nMEASURES OF SUCCESS\n\nIn 3 months, you will have:\nBuilt strong working relationships with APAC data leadership, the Associate Director and AVP of AI Strategy, Greater China practice teams, relevant Google stakeholders and global first-party data partners.\nAssessed current first-party data adoption and education needs across APAC and established a baseline view of Greater China AI adoption and priority opportunities.\nTaken ownership of the relevant APAC data reporting cadence and Greater China AI tracking requirements.\nIn 6 months, you will have:\nSupported priority campaign teams in developing actionable activation segments from first-party and external data sources.\nDelivered repeatable regional education on first-party data, machine-learning frameworks and relevant tools.\nDelivered localized AI enablement and campaign consultation across China and Taiwan, with clear adoption and compliance tracking.\nScoped or launched at least one Greater China AI localization or market-specific pilot against defined quality and governance criteria.\nIn 12 months, you will have:\nDemonstrated measurable improvement in first-party data capability and adoption across priority APAC teams and workflows.\nEstablished dependable, decision-useful APAC reporting for global first-party data initiatives.\nIncreased active AI adoption and priority workflow penetration across Greater China, with evidence of productivity, quality or campaign impact.\nDocumented and shared scalable data or AI practices that can be reused across markets.\nCore Experience & Qualifications\n5+ years of experience in media, advertising, data strategy, audience strategy, marketing technology or a related field.\nStrong experience applying first-party and external data to media strategy, audience development, planning or activation.\nExperience leading capability-building, technology-adoption or transformation workstreams across multiple teams or markets.\nStrong understanding of the Greater China media and marketing landscape; experience supporting China and Taiwan is a strong advantage.\nA Bachelor's degree or equivalent practical experience.\nTechnical Skills & Knowledge\nPractical knowledge of first-party data strategy, audience segmentation, activation use cases and associated privacy and governance considerations.\nStrong analytical skills and the ability to translate complex data, adoption and performance information into clear recommendations and reporting.\nStrong practical understanding of generative AI, AI agents and their application across media and marketing workflows.\nHands-on familiarity with platforms such as WPP Open, Gemini or comparable AI, media and data tools.\nUnderstanding of prompt and context engineering, agent evaluation, responsible AI governance and the lifecycle from pilot to scaled deployment.\nAbility to scope AI use cases, coordinate development with technical SMEs and translate adoption and impact data into clear recommendations.\nLeadership & Personal Attributes\nData-to-Action Thinking: Connects data inputs and technical capabilities to practical audience and campaign decisions.\nEnablement: Makes data, machine learning and AI concepts accessible through clear training, documentation and hands-on support.\nCollaboration: Works effectively across media, data, technology and market teams and can influence without direct authority.\nExecution: Highly organized and able to manage regional reporting, enablement and market delivery workstreams concurrently.\nCultural Fluency: Able to adapt regional approaches to Greater China's language, stakeholder and operating context. Professional fluency in English and Chinese is strongly preferred.\nAdaptability: Thrives in a fast-moving environment where tools, data requirements and governance standards continue to evolve.\nLife at WPP Media & Benefits \nOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical,and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. \nWPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. \nWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. \nPlease read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. \nWhile we appreciate all applications received, only those candidates selected for an interview will be contacted. \nPlease read our Privacy Notice for more information on how we process the information you provide.","description_format":"text","description_chars":10309,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Chinese","level":"Advanced (C1)","optional":true},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Dental insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-28T14:50:19Z"}],"visa":[],"liveness":{"score":58,"band":"ok","label":"Likely open","p_open":1,"p_active":0.576,"p_room":1,"age_days":16,"expected_fill_days":48,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/wpp-media-senior-manager-data-strategy","json_url":"https://alion.io/job/wpp-media-senior-manager-data-strategy.json","meta":{"generated_at":"2026-10-15T19:27:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29440,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5499},"rest":"https://alion.io/mcp/rest/get_company?id=5499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fwpp-media-senior-manager-data-strategy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fwpp-media-senior-manager-data-strategy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fwpp-media-senior-manager-data-strategy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/wpp-media-senior-manager-data-strategy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fwpp-media-senior-manager-data-strategy"}]}