VML & Ogilvy | Connection Planner, Japan
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Reporting Line
Chief Strategy Officer + Strategy Director
職務概要（Mission）
SNS、デジタルメディア、インフルエンサー施策を中心に、メディア・コンテンツ・オフラインを横断した統合コミュニケーションの企画・実行を担うポジションです。
ブランド戦略チーム、クリエイティブチーム、メディアチームと連携しながら、消費者インサイトやトレンドを踏まえたIMCプランニングを推進し、ブランドと消費者のエンゲージメント最大化を目指します。
戦略立案だけでなく、実行・改善まで主体的に推進できる方を求めています。
主な職務内容（Responsibilities）
- IMC（Integrated Marketing Communication）プランニング
- メディア・SNS・オフラインを横断したコミュニケーション設計
- 各プラットフォーム特性を踏まえたデジタル施策の企画・実行
- SNS戦略立案、インフルエンサー/KOL施策の企画・ディレクション
- 消費者インサイト・トレンド分析を踏まえたコミュニケーション戦略策定
- クリエイティブ/アカウント/メディアチームとの連携によるプロジェクト推進
- 市場変化やリアルタイム反応を踏まえたPDCA運用
アサイン予定（Assignment）
Unicharm（50%）
- Feminine Care
- ブランドコミュニケーションプランニング
- サブブランド対応（はだおもい、超熟睡 他）
その他クライアント（50%）
- 他クライアント案件へのConnection Planning支援
応募資格（Requirements）
必須スキル・経験（Must）
デジタルマーケティング実務経験（5年以上）
以下いずれか、または複数領域での経験：
- デジタルメディアプランニング
- SNS戦略立案・運用
- コンテンツディレクション
- インフルエンサーマーケティング
- データ分析（Google Analytics、SNS分析ツール等）
プロジェクト推進力
- 周囲を巻き込みながらプロジェクトを前進できる方
- 戦略だけでなく実行までやり切れる方
思考力
- 現実的なプランを描き、自らPDCAを回せる方
- 変化に柔軟に対応しながら改善を続けられる方
歓迎スキル・経験（Want）
- 広告会社・マーケティングエージェンシーでのストラテジックプランニング経験
- 最新プラットフォームやデジタルトレンドへの高い感度
- 定性・定量両面からの分析スキル
- 英語環境に抵抗がない方、または英語を用いた業務経験
求める人物像（Mindset）
Agile
完璧を求めて止まるのではなく、動きながら改善できる柔軟性
Ownership
自律的に考え、責任感を持って推進できる姿勢
Curiosity
新しいトレンドやテクノロジーを積極的に学び、周囲にも共有できる姿勢
Collaboration
チームや関係者を巻き込みながら前向きに推進できるコミュニケーション力
Reporting Line
Chief Strategy Officer + Strategy Director
Mission
This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints, with a strong digital-first mindset.
Working closely with Brand Strategy, Creative, and Media teams, the Connection Planner will develop IMC plans grounded in consumer insight and cultural trends to maximize brand engagement.
We are looking for someone who can not only contribute strategically, but also drive execution and continuous optimization.
Responsibilities
- Lead IMC (Integrated Marketing Communication) planning
- Design integrated communication journeys across media, social, and offline touchpoints
- Plan and execute digital-first communication initiatives tailored to platform characteristics
- Lead SNS strategy, influencer/KOL planning, and campaign direction
- Develop communication strategies based on consumer insights and market trends
- Collaborate with Creative, Account, and Media teams to drive projects forward
- Operate and optimize campaigns through agile PDCA cycles based on market response and real-time performance
Assignment
Unicharm (50%)
- Feminine Care
- Brand communication planning
- Support for sub-brands (Hadaomoi, Chojuku-sui, etc.)
Other Clients (50%)
- Support Connection Planning initiatives across other client businesses
Requirements
Must Have
5+ years of digital marketing experience
Experience in one or more of the following areas:
- Digital media planning
- SNS strategy and operations
- Content direction
- Influencer marketing
- Data analysis (Google Analytics, social analytics tools, etc.)
Project leadership
- Ability to collaborate and drive projects forward across teams
- Strong execution capability, not just strategic thinking
Thinking style
- Able to develop realistic execution plans and continuously drive PDCA cycles
- Comfortable adapting and optimizing in fast-changing environments
Nice to Have
- Experience in strategic planning within an agency or marketing environment
- Strong curiosity toward emerging platforms and digital trends
- Analytical capability across both qualitative and quantitative insights
- Comfortable working in English environments or prior experience using English professionally
Mindset
Agile
Flexible and action-oriented, able to optimize while moving forward rather than waiting for perfection
Ownership
Self-driven with a strong sense of accountability
Curiosity
Actively learns new trends and technologies and shares knowledge with others
Collaboration
Able to positively influence and align cross-functional stakeholders
#LI-DNP
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.