{"id":953172,"url":"https://alion.io/job/wpromote-associate-director-b2b-strategy","title":"Associate Director, B2B Strategy","company":{"id":5789,"name":"Wpromote","domain":"wpromote.com","url":"https://alion.io/company/wpromote","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":78,"open_postings":10,"ghost_share":0,"stale_share":0.9,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":110000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"Apollo","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Marketo","optional":false},{"name":"Meta Ads","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-16T01:04:10Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-11-05T21:37:09Z","board_verified":true,"closed_at":null,"days_open":50,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":50},"description":"The Role\nAs the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment-ensuring impact from first impression to closed-won revenue.\nKey areas of focus include:\nMedia strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.\nOperational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.\nSales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.\nMessaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.\nYou’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.\nYou Will Be\nMedia Strategy & Execution\nDesigning integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.\nLeading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.\nOptimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance-not just top-of-funnel KPIs.\nDeveloping advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.\nChampioning continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.\nPartnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.\nLeading collaboration of the Wpromote internal channel teams on the execution of strategy\nPartnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights\nProviding client and industry-specific thought leadership \nDriving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs\nOperational Consulting & Design\nConducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.\nAdvising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.\nAligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.\nDesigning solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.\nEnsuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.\nLeading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.\nServing as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.\nMentoring team members to strengthen skills in both B2B media strategy and consultative operational design.\nYou Must Have\nB2B Media Strategy & Practitioner Skills\n6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).\nProven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.\nPractitioner-level working knowledge of:\n Analytics tools: GA4, Adobe Analytics\n Tagging & tracking: Google Tag Manager (GTM) or equivalent\n Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms\n SEO/content tools: SEMrush, Ahrefs, or equivalent\nExpertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).\nStrong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.\nAbility to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.\nOperational Consulting & Design Skills\nDeep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.\nExperience deploying operational solutions in CRM/MAP systems-such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.\nFamiliarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).\nProven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.\nExperience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.\nAbility to manage and execute cross-functional projects involving sales, marketing, and technical teams.\nStrong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.\nNice to Have:\nExperience in B2B SEO and content syndication strategy.\nPR and earned media strategy experience within a B2B context.\nExperience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams\nCertification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).\nWhat We Offer\nAt Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.\nWe offer:\n-Remote-first culture\n-Unlimited PTO\n-Extended Holiday break (Winter)\n-Flexible schedules\n-Work from anywhere options*\n-100% paid parental leave\n-401(k) matching\n-Medical, Dental, Vision, Life, Pet Insurance\n-Sponsored life insurance\n-Short Term Disability insurance and additional voluntary insurance\n-Annual Class Pass credits and more!\nThe anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.\nThis role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.\n*This position may be performed remotely in most states within the US, with some exclusions\n**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!\n***This position is not eligible for immigration sponsorship\nImportant Notice: Beware of Job Scams\nWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. 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