{"id":1549264,"url":"https://alion.io/job/wpromote-group-account-director-b2b","title":"Group Account Director, B2B","company":{"id":5789,"name":"Wpromote","domain":"wpromote.com","url":"https://alion.io/company/wpromote","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":80,"open_postings":10,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":112000,"max_usd":207000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":538},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-30T20:21:45Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-11-02T03:25:04Z","board_verified":true,"closed_at":null,"days_open":32,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":32},"description":"The Role\nWpromote is looking for a Group Account Director to lead the growth, retention, and strategic direction of some of our largest B2B client relationships. You will serve as a senior strategic partner to clients, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.\nReporting into the Head of B2B Client Delivery, you will oversee a portfolio of complex B2B accounts while guiding the account teams responsible for their success. You will develop trusted relationships with senior client stakeholders, translate business and marketing objectives into integrated strategies, and ensure Wpromote delivers measurable value across every engagement. This role will also be responsible for identifying organic growth opportunities, managing account health and profitability, and developing account leaders across SaaS, professional services, and enterprise clients.\nYou Will Be\nServing as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts\nBuilding trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities\nOverseeing the growth, retention, strategic direction, and overall health of assigned client relationships\nIdentifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts\nDeveloping a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)\nBringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics\nGuiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content\nOverseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders\nLeading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations\nInterpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot to assess performance and identify opportunities to drive pipeline and revenue growth\nEnsuring marketing strategies align with client goals, sales priorities, and measurable business outcomes\nManaging the financial health and profitability of assigned accounts, including staffing, resource allocation, agency hours, forecasting, and scope management\nCollaborating with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate qualified pipeline and measurable revenue impact\nProviding strategic oversight and quality control across client deliverables\nAnticipating account risks and developing proactive plans to protect client relationships, retention, and business performance\nLeading, developing, and motivating Account Directors and other account team members while fostering collaboration, accountability, and continued growth\nHelping improve account management processes, standards, and best practices across Wpromote’s B2B practice\nYou Must Have\n10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment\n5-6+ years of B2B client management experience\nExperience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams\nA demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities\nExperience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels\nExperience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement\nA strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIs\nExperience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase to inform strategy and reporting\nThe ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders\nStrong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning\nExperience successfully overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million\nStrong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation\nProven experience managing, mentoring, and developing account leaders and cross-functional teams\nThe ability to foster collaboration and influence teams across disciplines without direct authority\nExceptional communication, presentation, negotiation, and executive stakeholder management skills\nThe ability to prioritize multiple complex workstreams and perform effectively under pressure\nAn energetic, solutions-oriented approach and passion for client leadership\nBachelor’s degree in Marketing, Communications, Business, or a related field\nNice to Have\nFamiliarity with multi-touch attribution and media mix modeling\nExperience supporting enterprise new business pitches and RFP responses\nExperience helping scale account management processes or capabilities within a growing B2B practice","description_format":"text","description_chars":5812,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Search Engine Optimization (SEO)","Digital 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