{"id":1425568,"url":"https://alion.io/job/wpweb-infotech-vpavp-digital-marketing","title":"VP/AVP – Digital Marketing","company":{"id":1856755,"name":"WPWeb Infotech","domain":"wpwebinfotech.com","url":"https://alion.io/company/wpwebinfotech","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ahmedabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":17500,"max_usd":43000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2485},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-08-03T08:01:43Z","employer_posted_date":"2026-08-03","last_verified_at":"2026-10-21T06:38:37Z","board_verified":true,"closed_at":null,"days_open":79,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":79},"description":"The Digital Marketing Manager is a strategic leader responsible for overseeing all digital marketing initiatives, including SEO, PPC, social media, email marketing, and content marketing. This role involves driving brand visibility, generating leads, and maximizing ROI through data-driven strategies. The ideal candidate will have a proven track record of managing large-scale campaigns, leading cross-functional teams, and aligning digital marketing efforts with overall business objectives. Additionally, the candidate will excel in client handling, pre-sales activities, proposal creation, and developing comprehensive digital marketing roadmaps.Job Profile\nDevelop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.\nOversee and optimize multi-channel campaigns, including SEO, PPC, social media, email marketing, and content marketing.\nAnalyze campaign performance using tools like Google Analytics, Google Data Studio, and CRM platforms to provide actionable insights and improve ROI.\nLead, mentor, and grow a team of digital marketing professionals, fostering a culture of innovation and collaboration.\nCollaborate with sales, product, and design teams to ensure alignment of marketing efforts with business goals.\nManage digital marketing budgets, allocate resources effectively, and ensure cost-efficient campaigns.\nStay updated with industry trends, emerging technologies, and competitor strategies to maintain a competitive edge.\nImplement A/B testing, conversion rate optimization (CRO), and user experience (UX) improvements to enhance campaign performance.\nBuild and maintain relationships with external agencies, vendors, and partners to support marketing initiatives.\nHandle client interactions, including understanding their business goals, presenting strategies, and addressing queries.\nLead pre-sales activities, including creating tailored proposals, pitching strategies, and demonstrating ROI potential to clients.\nDevelop and present detailed digital marketing roadmaps to clients and stakeholders, outlining short-term and long-term goals.\nPrepare and present detailed reports to senior management and clients, highlighting key metrics, insights, and recommendations.\nEnsure seamless communication between internal teams and clients to deliver projects on time and exceed expectations.\nSkill Required\n7+ years of experience in digital marketing with a proven track record of managing successful campaigns.\nExpertise in SEO, PPC, social media, email marketing, and content marketing.\nStrong leadership and team management skills, with the ability to inspire and mentor a team.\nProficiency in analytics tools (e.g., Google Analytics, Google Data Studio, Power BI) and CRM platforms.\nExcellent communication, strategic thinking, and problem-solving skills.\nAbility to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.\nIn-depth knowledge of digital marketing trends, tools, and best practices.\nStrong financial acumen and budget management skills.\nProven experience in client handling, pre-sales, and proposal creation.\nAbility to create and present comprehensive digital marketing roadmaps.\nStrong interpersonal skills to build and maintain client 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