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Salary
$66k – $132k per year (Estimated)
Location
In office (London)
Seniority
Junior · 3+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match

WSH

WSH is a British hospitality group that provides contract catering, restaurants, events and front-of-house services to workplaces, schools, colleges and cultural venues across the UK and Ireland, headquartered in Reading, England. It operates through a family of separately branded businesses, including BaxterStorey for corporate catering, Caterlink and Holroyd Howe for schools, Searcys and Benugo for venues and cafes, Portico for reception services and Genuine Dining. Its openings are mostly site roles such as chefs, kitchen porters, cafe, catering and events supervisors, front-of-house and reception hosts, and area operations managers for school catering contracts.

When we founded Benugo 23 years ago we had a vision of not just creating superb, natural food but of giving London something that was a real experience.

This vision is still true today. The Benugo brand stretches from our own award-winning high street stores to cafes and restaurants within some of the world’s best loved public spaces and visitor attraction.

Find out more about us at www.benugo.com

The Central Sales and Planning Manager plays a pivotal role in supporting the Sales and Events team to drive revenue growth through group bookings, event sales, and strategic planning. We are seeking a highly motivated and commercially minded individual with a proactive, can-do attitude, a passion for sales, and a proven ability to win new business while fostering strong client relationships.

Responsibilities

  • Previous experience managing sales and events teams
  • Organisational and planning skills, with a strong attention to detail.
  • Identifying and securing new business opportunities, developing relationships with corporate clients, event planners, and key stakeholders, and ensuring the seamless delivery of group bookings and events.
  • Lead by example, inspire high performance, and contribute to the continued growth and success of the business through effective sales strategies, client engagement, and commercial planning.
  • 3+ years in sales/events management, strong leadership, and communication skills.
  • Support the implementation of the strategic sales plans to achieve revenue targets for group bookings and private events.
  • Create and maintain relationships with corporate clients, event planners, and private individuals to drive sales opportunities and repeat business.
  • Support a team of sales and events coordinators to ensure exceptional service delivery and maximise revenue potential.
  • Conduct site visits and tastings for prospective clients, showcasing the unique offerings of each restaurant within the group.
  • Oversee the end-to-end event planning process, from initial inquiry through post-event follow-up, to ensure seamless execution and guest satisfaction.
  • Coordinate with operations managers and chefs to ensure all event details are executed flawlessly, including menu customisation.
  • Analyse sales performance and market trends to identify opportunities for growth and optimisation.
  • Conduct weekly sales group and financial performance.

Represent the company at industry events, trade shows, and networking functions to expand brand awareness and foster new business relationships.

Benugo has built a culture of inclusivity & progression for all employees. Not only have we retained our family-feel culture, but we also offer a range of benefits including:

  • Free lunch on shift
  • Free tea and coffee at any Benugo location
  • A monthly allowance to use at any Benugo location
  • Competitive rate
  • Life Assurance
  • Enhanced maternity and paternity leave pay for when your family is growing
  • Company sick leave
  • Company annual leave
  • Opportunity to develop and further your career within a fast growing an exciting company with a very prestigious list of clients
  • Employee discounts at several retailers (via Perkbox app) & fitness providers
  • Access to our Employee Assistance Programme & our trained Mental Health First Aiders
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