{"id":803244,"url":"https://alion.io/job/xm-senior-performance-marketing-executive","title":"Senior Performance Marketing Executive","company":{"id":56888,"name":"XM","domain":"xm.com","url":"https://alion.io/company/xm-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":71,"open_postings":53,"ghost_share":0.396,"stale_share":0,"repost_share":0.019,"time_to_fill_p50_days":189,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Limassol, Cyprus","Nicosia, Cyprus"],"countries":["CY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":39000,"max_usd":92000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2022-12-12T11:15:40Z","employer_posted_date":"2022-12-12","last_verified_at":"2026-11-06T13:08:02Z","board_verified":true,"closed_at":null,"days_open":1425,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":1424},"description":"The Role:\nWe are seeking a talented and data-driven Senior Performance Marketing Executive to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive specific actions and achieve our business objectives. Your expertise in digital marketing, analytics and optimization techniques will play a critical role in achieving our marketing objectives and maximizing return on investment (ROI).\nThe main responsibilities of the position include:\nDevelop and execute performance marketing strategies to meet predefined goals\nConduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting\nPrepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholders\nOptimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs)\nManage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROI\nStay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniques\nConduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitors\nCollaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns\nMain requirements:\nBSc/MSc in Mathematics, Statistics, Marketing, or a related field\nAt least 4 years of experience in a similar position\nIn-depth knowledge of digital advertising platforms and tools, such as Google Ads, META ads, X ads , Tik Tok ads, Google Analytics 4, Data Studio and other relevant platforms\nExperience in programmatic ads will be a plus\nAdvanced Microsoft Excel skills\nStrong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance\nSelf-motivated and results-oriented mindset\nEagerness to learn new tools and technologies\nHighly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously\nExcellent oral and written communication skills in English\nBenefit from:\nAttractive remuneration package plus performance related reward\nPrivate health insurance\nCorporate pension fund\nIntellectually stimulating work environment\nContinuous personal development and international training opportunities\nThe Hiring Experience: What Awaits You\nLet’s Connect - Intro Chat with Talent Acquisition\nTest your edge - Aptitude Assessment\nDeep Dive - First Interview with Your Future Team\nBring It to Life - Role-Specific Take-Home Task\nTest your edge - Personality Assessment\nFinal Connection - Final Interview","description_format":"text","description_chars":2950,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Health insurance"],"hiring_locations":[{"name":"Cyprus","iso":"CY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Online Brokerage & Trading Platforms","Forex & CFD Brokers"],"lifecycle":[{"event":"open","at":"2026-09-12T08:41:00Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.245,"p_room":0.28,"age_days":1424,"expected_fill_days":189,"reasons":["conf:1","ghost","win:tail","crowd:"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/xm-senior-performance-marketing-executive","json_url":"https://alion.io/job/xm-senior-performance-marketing-executive.json","meta":{"generated_at":"2026-11-06T14:00:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25787,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":56888},"rest":"https://alion.io/mcp/rest/get_company?id=56888"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fxm-senior-performance-marketing-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fxm-senior-performance-marketing-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fxm-senior-performance-marketing-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/xm-senior-performance-marketing-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fxm-senior-performance-marketing-executive"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":803244}},{"tool":"search_jobs","arguments":{"company":"xm.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":803244},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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