Field Marketing Manager, Japan

Field Marketing Manager｜Job Description

English follows Japanese

ポジション概要

日本市場におけるField Marketing戦略の企画・実行をリードするポジションです。

業界イベント、カンファレンス、セミナー、ウェビナー、ラウンドテーブル、顧客向けイベント、パートナーイベントなど、さまざまなリアル・オンラインのマーケティング施策を通じて、ブランド認知の向上、リード獲得、顧客エンゲージメント、Pipeline創出、Revenue Growthに貢献します。他チームと連携し、ターゲット顧客に適した施策を企画し、実行から効果測定・改善まで一貫して担当します。本ポジションの勤務地は日本・東京です。

ABOUT US（会社概要）

Xsolla（エクソラ）は、ビデオゲーム業界が抱えるさまざまな課題を解決するために設計された、強力なツールとサービスを提供するグローバルなコマース企業です。インディーからAAAタイトルまで、あらゆる規模の開発会社が、資金調達、配信、マーケティング、マネタイズにおいてXsollaと提携しています。「ゲームの未来を信じる」という理念のもと、Xsollaは、ゲーム開発者により多くの機会とリソースを提供し続けることを使命としています。本社は米国カリフォルニア州ロサンゼルスにあり、商取引の記録管理を担う企業（Merchant of Record）として、これまでに1,500社以上のゲーム開発者が、より多くのプレイヤーにリーチし、ビジネスの成長を実現するサポートを行ってきました。Xsollaは、収益化の多様な選択肢と成功への道筋を提供し、開発者が“ゲームを楽しむ”ために必要なすべてを支援しています。詳しくはhttps://www.xsolla.com をご覧ください。

Field Marketing Manager, Japan

Position Overview

We are looking for a Field Marketing Manager, Japan to lead the planning and execution of field marketing initiatives that drive brand awareness, customer engagement, lead generation, pipeline creation, and revenue growth in the Japanese market.

This role will manage a broad range of field marketing activities, including industry events, conferences, seminars, webinars, roundtables, customer events, and partner programs.

The ideal candidate will go beyond simply organizing events. They will understand why an initiative matters, who we need to reach, what business outcome we want to achieve, and how we measure success. This role is based in Tokyo, Japan

ABOUT US

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

RESPONSIBILITIES（職務内容）

1. Field Marketing Strategy

• 日本市場におけるField Marketing戦略・年間計画の策定

• Global / APAC Marketing戦略とJapan Business Strategyとの連携

• ターゲット業界、企業、顧客セグメントに基づいたField Marketing施策の企画

• Event、Seminar、Webinar、Roundtable、Customer Eventなどのチャネルを組み合わせたIntegrated Campaignの企画

• Field Marketing活動のKPI設定と継続的な改善

2. Events & Experiences

• 業界カンファレンス、展示会、セミナー、Networking Eventなどの企画・運営

• Xsolla主催イベントおよび外部イベントへのスポンサーシップの企画・管理

• イベントの目的設定、ターゲット設定、コンテンツ企画、集客、当日の運営、Follow-upまでの一貫した管理

• イベントパートナー、Agency、Vendorとの調整・管理

• Speaker、Customer、Partnerなどのステークホルダーとの調整

• イベント後のLead Follow-upおよびSalesとの連携

3. Demand Generation & Pipeline

• Eventを活用したLead GenerationおよびPipeline Creation

• Pre-event / During-event / Post-eventのCampaign設計

• MQL、SQLなどのBusiness KPIのトラッキング

• イベント参加者を継続的なCustomer Journeyにつなげる施策の設計

4. Content & Thought Leadership

• イベントやセミナーのテーマ・コンテンツ企画

• Customer、Partner、Industry Expertとのコンテンツ制作

• Panel Discussion、Roundtable、Executive Sessionなどの企画

• 日本のゲーム業界におけるXsollaのThought Leadership強化

• Global / Regional Contentの日本市場向けローカライズ、翻訳等

5. Customer & Partner Marketing

• 既存顧客・パートナー向けイベントの企画

• Customer Success Stories、Case Study、Customer Panelなどの企画

• Key AccountとのRelationship Buildingを支援するExecutive Eventの企画

• Strategic Partners、Industry Organizationsとの共同マーケティング

• Japan Gaming EcosystemにおけるXsollaのNetworkとVisibilityの向上

6. Budget & Vendor Management

• Field Marketing / Event Budgetの計画・管理

• Event SponsorshipおよびVendor / Agencyの選定・交渉・管理

• 予算配分の最適化

• Global / RegionalのBudget ProcessおよびApproval Processへの対応

1. Field Marketing Strategy

• Develop and execute the Field Marketing strategy and annual planfor the Japan market.

• Align Japan Field Marketing activities with Global / APAC Marketing strategies and Japan business objectives.

• Plan Field Marketing initiatives based on target industries, companies, and customer segments.

• Develop integrated campaigns combining events, seminars, webinars, roundtables, customer events, and other channels.

• Define KPIs for Field Marketing activities and continuously improve performance.

2. Events & Experiences

• Plan and execute industry conferences, trade shows, seminars, networking events, and other customer-facing experiences.

• Plan and manage Xsolla-hosted events and external event sponsorships.

• Manage the entire event lifecycle, including defining objectives and target audiences, content planning, attendee acquisition, on-site execution, and post-event follow-up.

• Coordinate and manage event partners, agencies, and vendors.

• Coordinate with key stakeholders, including speakers, customers, and partners.

• Manage post-event lead follow-up and collaborate closely with Sales.

3. Demand Generation & Pipeline

• Drive lead generation and pipeline creation through event and Field Marketing activities.

• Design and execute pre-event, during-event, and post-event campaigns.

• Track key business KPIs, including MQLs and SQLs.

• Design initiatives that connect event attendees and engagement to an ongoing customer journey.

4. Content & Thought Leadership

• Develop themes and content for events, seminars, and other customer-facing programs.

• Create content in collaboration with customers, partners, and industry experts.

• Plan and execute panel discussions, roundtables, executive sessions, and other thought leadership programs.

• Strengthen Xsolla's thought leadership and visibility within the Japanese gaming industry.

• Localize and translate Global / Regional contentfor the Japanese market.

5. Customer & Partner Marketing

• Plan and execute events and engagement programs for existing customers and partners.

• Develop Customer Success Stories, Case Studies, Customer Panels, and other customer-focused initiatives.

• Plan executive-level events that support relationship building with key accounts.

• Develop joint marketing initiatives with strategic partners and industry organizations.

• Strengthen Xsolla's network, visibility, and presence across the Japan gaming ecosystem.

6. Budget & Vendor Management

• Plan and manage the Field Marketing and Event budget.

• Select, negotiate with, and manage event sponsors, vendors, and agencies.

• Optimize budget allocation based on business priorities and performance.

• Manage and comply with Global / Regional budget and approval processes.

QUALIFICATIONS（応募要件）

応募要件

• 5年以上のB2B Marketing / Field Marketing / Event Marketing経験

• Technology、Gaming、SaaS、Platform、FintechなどのB2B企業での経験があることが望ましい

• カンファレンス、展示会、セミナー、Networking Event、Roundtableなどの企画・運営経験

• Event / Field MarketingをLead Generationにつなげた経験

• Marketing Budget、Agency、Vendor、Event Sponsorshipの管理経験

• 複数のStakeholderを巻き込み、プロジェクトを推進できる高いコミュニケーション能力

• 戦略立案だけでなく、自ら手を動かして実行できるHands-onな姿勢

言語

• 日本語：ネイティブレベル
• 英語：ビジネスレベル以上

求める人物像

• 自ら考え、主体的に行動できる方
• 「イベントを開催すること」ではなく、Business Impactを考えてMarketing施策を設計できる方
• 変化の多い環境でも柔軟に対応できる方
• 複数のプロジェクトを同時に管理し、優先順位をつけられる方
• 社内外のさまざまなStakeholderと良好な関係を構築できる方
• データを見ながら施策を改善できる方
• 新しいアイデアや方法を積極的に試せる方

Qualifications

• 5+ years of experience in B2B Marketing, Field Marketing, or Event Marketing.

• Experience in B2B companies within Technology, Gaming, SaaS, Platforms, Fintech, or related industries is preferred.

• Proven experience planning and executing conferences, trade shows, seminars, networking events, roundtables, and other customer-facing programs.

• Proven experience leveraging Event / Field Marketing to generate leads and contribute to business growth.

• Experience managing Marketing Budgets, Agencies, Vendors, and Event Sponsorships.

• Strong communication and stakeholder management skills, with the ability to engage multiple stakeholders and drive projects forward.

• A hands-on mindset, with the ability to not only develop strategies but also execute initiatives independently.

Languages

• Japanese: Native-level proficiency

• English: Business-level proficiency or above

Ideal Candidate Profile

We are looking for someone who:

• Thinks independently and takes ownership of their work.

• Designs marketing initiatives with a clear focus on business impact, rather than simply organizing events.

• Can adapt flexibly to a fast-changing environment.

• Can manage multiple projects simultaneously and effectively prioritize tasks.

• Can build and maintain strong relationships with a wide range of internal and external stakeholders.

• Uses data and performance insights to continuously improve marketing initiatives.

• Is proactive in testing and adopting new ideas, approaches, and tools.