{"id":210096,"url":"https://alion.io/job/xsolla-junior-uagrowth-manager","title":"Junior UA/Growth Manager","company":{"id":2375,"name":"Xsolla","domain":"xsolla.com","url":"https://alion.io/company/xsolla","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":71,"open_postings":175,"ghost_share":0.4,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":66,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":102000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":294},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false},{"name":"A/B Testing","optional":true},{"name":"Adjust","optional":true},{"name":"Confluence","optional":true},{"name":"Google Ads","optional":true},{"name":"Google Sheets","optional":true},{"name":"Jira","optional":true},{"name":"LinkedIn Ads","optional":true},{"name":"Meta Ads","optional":true},{"name":"Notion","optional":true}],"status":"live","first_seen_at":"2026-04-28T16:48:42Z","employer_posted_date":"2026-04-28","last_verified_at":"2026-11-03T20:00:54Z","board_verified":true,"closed_at":null,"days_open":189,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":188},"description":"ABOUT YOU\nWe are looking for a User Acquisition (UA) Manager who is data-driven, proactive, collaborative, and execution-focused to join our Marketing / Growth team. The best candidate will thrive in a fast-paced, highly collaborative, and exceptionally dynamic setting and be excited to plan, launch, and optimize paid media campaigns that grow users and revenue for Xsolla-supported titles and products.\nStrong analytical thinking, performance marketing expertise, and stakeholder communication are essential, along with experience in mobile and/or PC/console game marketing, growth marketing, or performance advertising. The ability to manage multiple campaigns at once, prioritize quickly, and turn insights into action will be key to your success in this role.\nIf you’re passionate about scaling marketing performance through smart testing and optimization and love gaming-especially understanding what motivates players and how creative + targeting + measurement come together to drive growth, we would love to hear from you!\nABOUT US\nXsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.\nFor more information, visit xsolla.com.\nResponsibilities:\nSupport and help execute day-to-day user acquisition campaigns across key paid channels (Meta, Google/YouTube, LinkedIn, Mobile DSP's) in alignment with product goals and growth targets.\n\nPlan, launch, and optimize performance campaigns across B2B and B2C objectives, driving measurable outcomes like leads, installs, registrations, purchases, and ROAS.\n\nContribute to a structured testing roadmap across targeting, creative concepts, bidding strategies, and landing flows, helping prioritize tests and document results.\n\nMonitor campaign performance regularly; flag performance shifts and surface optimization recommendations (budget pacing, creative rotation, audience adjustments, bid changes) to senior team members.\n\nWork closely with Art and Design teams to help brief and iterate on ad creatives, tying feedback to performance data and campaign learnings.\n\nCollaborate with Product and Analytics stakeholders to support accurate tracking setup (UTMs, pixels, SDK events, attribution tools) and ensure campaigns are measurable end-to-end.\n\nContribute to recurring performance reports (weekly/monthly) with clear summaries of what's working, what isn't, and suggested next steps, with support from senior teammates as needed.\n\nAssist with budget tracking and spend pacing across campaigns, flagging discrepancies and helping ensure performance stays on target.\n\nKeep campaign documentation, learnings, and best practices organized and up to date to support team efficiency and institutional knowledge.\n\nCoordinate with cross-functional teams to help ensure campaigns align with product launches, promotions, and key seasonal moments.\n\nQualifications & Skills:\n2+ years of experience in Performance Marketing, Paid Media, or Growth Marketing with hands-on exposure across B2B and/or B2C campaigns; some familiarity with mobile UA is a plus.\n\nHands-on experience managing campaigns across one or more major advertising platforms (Meta Ads Manager, Google Ads/YouTube, or LinkedIn Ads) with growing comfort across multiple channels.\n\nWorking knowledge of performance metrics across B2B (CPL, MQL, pipeline contribution, CAC) and B2C (CPA, ROAS, LTV, conversion rates) contexts, with the ability to use data to flag trends and suggest optimizations.\n\nComfortable in Excel/Google Sheets for reporting and performance tracking; able to work with dashboards and communicate findings clearly to your immediate team.\n\nA collaborative team player who can work cross-functionally with creative, sales, and product teams, communicating clearly and following through on shared priorities.\n\nOrganized and reasonably self-directed, with the ability to manage multiple campaigns and tasks with some guidance.\n\nNice to Have:\nSome hands-on exposure to mobile UA platforms (e.g., Meta App Campaigns, Apple Search Ads, Google UAC) and/or attribution tools (e.g., AppsFlyer, Adjust).\n\nSome experience with A/B testing, landing page optimization, or funnel analysis, even if early-stage or limited in scope.\n\nA developing understanding of audience segmentation and how targeting strategies differ between B2B and B2C campaigns.\n\nComfort with GA4or similar web analytics tools and an ability to connect paid performance to basic on-site metrics.\n\nFamiliarity with project management tools like Jira, Confluence or Notion is a bonus.","description_format":"text","description_chars":5160,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Payment Processing & Gateways","Game 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