{"id":2522401,"url":"https://alion.io/job/y-tree-digital-demand-generation-manager","title":"Digital Demand Generation Manager","company":{"id":3780532,"name":"Y TREE","domain":"y-tree.com","url":"https://alion.io/company/y-tree","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":115000,"period":"year","method":"role_country_seniority_unknown","sample_n":493},"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AWS","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-12T15:13:20Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-20T23:22:36Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Job title: Digital Demand Generation Manager (1 Year FTC Maternity Cover)\nDepartment: Marketing\nHiring Manager: Head of Brand & Marketing. \nAbout Y TREE\nWe are a rapidly growing WealthTech business that is re-defining how individuals and families connect and engage with their money. We provide our clients with control over their personal finances, enhancing their ability to achieve their financial and life aspirations.\nWe are harnessing sophisticated portfolio analytics, innovative behavioural psychology and cutting-edge UX/UI to create a revolutionary experience and transformational outcomes for our users. The business was founded in 2017 by three successful entrepreneurs and business-builders with diverse experiences and skill-sets in Technology, Corporate Advice and Investment Management and is backed by some of Europe’s leading investors.\nThe Role\nThe Digital Demand Generation Manager owns Y TREE's digital client acquisition engine end to end, CRM and marketing technology stack, the website, and paid media, from planning through to live buying. \nCRM & Marketing Technology\nOwn and administer HubSpot day to day: workflows, list segmentation, data hygiene.\nAct as marketing's primary liaison with the Product team on Hubspot and salesforce integrations - briefing requirements, testing changes, and troubleshooting issues between CRMs and downstream systems.\nSimilar liaison for any other digital platform that needs technical input or support, including the website and ad platforms.\nOwn the wider digital subscriptions and platform stack: evaluate tools, manage renewals and licences, and recommend consolidations or additions as the stack evolves.\nIdentify and implement AI-enabled features within HubSpot and the CRM stack e.g. predictive scoring, hubspot automations.\nWebsite Management\nOwn day-to-day management of the website: content updates, page builds, SEO hygiene, and technical issue monitoring and management.\nBrief and coordinate with the Platforms and AWS team on larger website changes, new builds, or integrations.\nMonitor and report on site performance (traffic, conversion, engagement) and run a continuous test-and-learn programme - A/B testing and personalisation - to improve lead capture.\nMeasurement, Reporting & Optimisation\nWork alongside Marketing ops to measure, report and optimise campaigns, CRM, and website on a continuous basis.\nCross-Functional Collaboration\nAct as the primary marketing point of contact for all digital marketing platforms,Hubspot Salesforce, the website, and any other platform requiring build or eng support.\nWork with Integrated Marketing to ensure content, brand, and campaigns are reflected consistently across CRM, website, and paid channels.\nSupport Network with lead generation, lead handoff, conversion tracking, and campaign-driven pipeline reporting alongside Marketing Ops.\nAbout You\nTechnical Skills \nProven hands-on experience managing HubSpot (or an equivalent marketing automation platform), including workflows, segmentation, and reporting.\nExperience running paid media campaigns end to end across Google Ads and LinkedIn (or similar) - including hands-on buying and bid management, as well as experience in briefing agencies.\nComfortable acting as the bridge between marketing and a Product, Platform teams and Website Dev agency: able to write clear requirements and test changes to CRM, website, and CRM integrations.\nWorking knowledge of Salesforce.\nWebsite management experience (Wordpress CMS, SEO, conversion optimisation); familiarity with HTML/CSS is a plus but not required.\nHands-on experience applying AI tools to ad copy generation, CRM automation, reporting, personalisation \nPersonal Characteristics\nEntrepreneurial, self-starter mindset, able to execute independently without reliance on agencies.\nStrong analytical skills; comfortable building and interpreting performance dashboards.\nProject management skills.\nWhat's in it for you?\nOnce eligible, you'll be able to enroll onto our private healthcare plan through Vitality. This includes perks like 50% off premium gym memberships and access to their exclusive rewards programme.\nSupport for your mental health and wellbeing through our employee assistance programme.\n25 days of annual leave per year. This is 25 days each year where we expect you to turn your phone off and switch off; we would never ask you to book leave for a doctor's appointment or to see your children's school plays. \nRegular team socials to help you switch off from work and get to know your colleagues in an environment away from your desk. We ensure socials are well-balanced and offer a variety of activities to suit different needs so you always feel welcome.\nA welcoming, dog-friendly London office with appropriate spaces to cater for those with varying needs in the form of various breakout spaces and silent booths.\nAs well as, a range of family-friendly policies, support towards professional qualifications, electric car schemes and more!\nOur mission at Y TREE is to build diversity in our teams; diversity of thought, culture, backgrounds and perspectives. Please come as you are and let us know if there are any reasonable adjustments we can make to support you in your application process. Additionally, if you don't feel you meet 100% of the requirements please apply anyway if you feel you can demonstrate your suitability to the role. Please note, that sponsorship is not available for this role.","description_format":"text","description_chars":5445,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Gym membership"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Wealth Management & Financial Advisors"],"lifecycle":[{"event":"open","at":"2026-10-14T11:31:23Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-20T06:21:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.848,"p_room":1,"age_days":7,"expected_fill_days":23,"reasons":["conf:3","win:early"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/y-tree-digital-demand-generation-manager","json_url":"https://alion.io/job/y-tree-digital-demand-generation-manager.json","meta":{"generated_at":"2026-10-21T01:37:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2368,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3780532},"rest":"https://alion.io/mcp/rest/get_company?id=3780532"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fy-tree-digital-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fy-tree-digital-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fy-tree-digital-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/y-tree-digital-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fy-tree-digital-demand-generation-manager"}]}