L&D Program Specialist

For Yamaha Motor Europe N.V. (YME), located at Schiphol-Rijk in the Netherlands, we are looking for an enthusiastic, fulltime L&D Program Specialist Sales in our Network Training & Development Division.

This division runs the Yamaha Motor Academy and is responsible for education for Sales, Marketing, Business Management, Service, Parts & Accessories of our retail network in Europe. Its mission is to give dealers a competitive advantage in their marketplace, enabling them to deliver outstanding customer experiences and build stronger, more profitable businesses.

About the role

As a member of the Program Development team, you will strengthen the skills and knowledge of around 2,500 dealers across Europe by developing engaging learning journeys for Sales, Marketing and Business Management for the various product groups distributed and retailed in the European marketplace.

You develop and deliver high-quality learning programs applied to real-life business situations, designed to advance dealers’ skills in an engaging and fun way. Our online and offline courses are accessible and highly engaging, utilizing the latest education methodologies and technologies to ensure that each learning journey has a great mix of on-the-job learning, entertaining e-learnings, social and cooperative interactions, as well as more conventional workshops.

All programs and courses are released in 20 languages. In close collaboration with various stakeholders within the company, you will understand the training needs that support dealers’ sales performance and customer experience, translating these needs into engaging and impactful programs. This includes developing e-learnings, instructor-led trainings, and organizing and executing Train-the-Trainer (TTT) sessions to ensure a consistent and high-quality training delivery throughout Europe.

In support of division management, you will also assist with defining, developing and rolling out the European strategy for education regarding Yamaha Sales & Business retail operations.

Your responsibilities:

• Develop impactful, high-quality programs with captivating content and efficient learning, while managing your own budget for program development.
• Organize trainings in TTT format according to the annual training schedule and equip other trainers with all the necessary tools and materials for local training sessions.
• Collaborate with subject matter experts and external partners to create storyboards, oversee instructional design, manage assessments and translations, and leverage innovative learning methodologies and technologies to drive continuous improvement.
• Manage partnerships with L&D providers.
• Assist in defining and developing European L&D strategy and Mid-Term Plan of the Yamaha Motor Academy for Sales & Business operations.
• Support the L&D Operations Team in defining national implementation and yearly execution plans for Sales, Marketing & Business Management programs and courses.
• Together with the L&D Operations Team, ensure that the Sales, Marketing & Business Management programs and courses in our Learning Experience Platform (LXP) are correctly set up, maintained and developed.
• In collaboration with the L&D Operations Team, analyze learning outcomes and KPIs, provide actionable insights to improve programs, support stakeholders with reporting and recommendations, and measure training effectiveness and business impact across Europe.
• As a Yamaha Motor Academy ambassador, promote the value of learning and Yamaha’s direction for Europe, and train, guide and support the distributors as needed.

What do you bring?

• At least higher vocational level (PTH-Automotive, or Automotive engineering supplemented with a didactical testimonial).
• 3 years relevant experience in a similar role, or as retail Sales Advisor or Sales Manager, preferably in the Motorcycle, Automotive or Marine industry.
• Good understanding of learning principles, with a proven track record and the ability to apply them in a dynamic learning environment using the latest didactic methodologies and technologies.
• Experience with e-learning development and instructional design is a real asset.
• Working knowledge of the latest learning management systems or learning experience platforms.
• Ability to work with authoring tools and MS Office (Word, Excel, PowerPoint).
• Ability to lead and guide a variety of teams from different cultures across Europe.
• Organizational and time management skills to successfully manage timelines with minimal supervision.
• Good communication and presentation skills on business level in English, verbally and in writing, preferably also Dutch.
• Affinity with our products and our business is a real advantage.
• Flexible and eager to learn.
• Flexible attitude towards working hours and prepared to travel abroad.
• Driving license B.

About You!

You are a creative and collaborative professional who enjoys turning business needs into effective learning solutions. With a hands-on mentality and an open mindset, you are comfortable exploring new ideas, supporting colleagues and helping dealers succeed. You bring energy, curiosity and a strong focus on quality, while contributing to innovative training programs with professionalism and a genuine team spirit.

About Yamaha Motor Europe

Yamaha Motor Europe is responsible for coordinating the marketing and sales activities of our products in the European market, mainly Yamaha motorcycles, scooters, marine engines, personal watercraft vehicles, boats, 4-wheeled all terrain and side-by-side vehicles (ATVs/SSVs), and lightweight vehicles such as golf cars, personal and commercial vehicles.

What’s in it for you?

• A diverse and international environment.
• We offer a hybrid way of working, including a working from home allowance and a budget for setting up your home office.
• Commuting allowance, holiday allowance, and 28 days off to enjoy as you please.
• 13th-month payment and participation in our Bonus Program.
• Pension scheme.
• Learning and development opportunities.
• Discount on Yamaha products.
• Your first contract will be a temporary contract, but with the intention to extend or offer an indefinite contract.
• We support you in getting your motor or boat license.
• Fuel up at "The Three Forks" with a breakfast or lunch right here at the office.
• We offer an Employee Assistance Program (EAP) to support you and your family with health, wellbeing and practical life matters.
• Get to know your colleagues during our company and team events.